The Weather Company has tapped D.J. Reali as its chief revenue officer. In this role, Reali will lead revenue efforts for both the consumer business – which includes digital properties for flagship consumer brand The Weather Channel app and – and the data enterprise business, which includes its newly launched data and insights platform, The Weather Engine™ and other innovative media, data and technology products.  

As the world’s most accurate forecaster, The Weather Company offers actionable weather data and insights to millions of consumers via The Weather Channel ( and Weather Underground ( and thousands of enterprise clients and marketers to help them make better decisions based on the impact of weather. 

A well respected and longtime veteran of the industry, Reali previously worked at The Weather Company for two decades. Earlier this year, he returned to The Weather Company as interim head of sales and will now take on a permanent, expanded role. At a time when weather has never been more impactful to the bottom line, it also has the power to drive performance across an enterprise.

“D.J.’s deep expertise across the advertising, ad tech, data and consumer industries is unmatched, and after nearly two decades at our company, his knowledge, relationships and passion for our business will help customers maximize value and drive opportunity,” said Sheri Bachstein, CEO of The Weather Company. “I couldn’t think of a better person to join our executive leadership team to help usher The Weather Company into the next phase of our journey to help make reliable weather data as pervasive as weather itself.” 

Reali has played a role in many different aspects of The Weather Company, previously serving in leadership roles such as head of sales, senior vice president of agency partnership and development, senior vice president of multi-platform sales and vice president of Midwest advertising sales. Prior to joining The Weather Company, he worked with Home and Garden Television (HGTV) and J. Walter Thompson Advertising in Chicago.

“As the effect of our changing climate makes weather more disruptive, it has become increasingly important to monitor conditions and harness the power of weather data to understand consumer behavior,” said D.J. Reali, newly appointed CRO of The Weather Company. “ Weather can be a competitive advantage, not just a fact of life. Every business needs a weather strategy and actionable insights from a partner they trust to help shape outcomes.” 

Reali will join the company’s executive leadership team and report to Sheri Bachstein, CEO of The Weather Company.