AI in weather forecasting, prediction and communication
Connect with people that matter most to your business on The Weather Channel digital properties with privacy-forward audience targeting, segmentation, and insights.
Audience-based marketing for the future of digital media
The technological transformation of audience targeting and campaign measurement has put first-party data in the driver seat. With 70% of the digital audience being non-addressable,1 marketers are now leaning into the untapped power of alternative identifiers and data sources to reach the people who will care most about their business. Our suite of cookieless and performant targeting solutions combine weather, AI technology, and consumer insights to segment and reach your audience with privacy-forward data signals, backed by leading data science expertise. These segments connect marketers to consumers across The Weather Channel digital properties in meaningful moments as they are planning their daily lives around the biggest influencer, weather.
Millions of people start their day with us2
monthly average users globally3
monthly intent-based signals
first-party audience segments
contextually relevant segments across industry verticals
articles and videos published monthly
of The Weather Channel app users opt-in to share their location4