Max Engage

Automated, hyperlocal weather and traffic videos across platforms supercharge your mobile broadcast.

Enhance mobile broadcast storytelling with AI and be the first to air

The weather audience’s experience is changing in a big way. Augmented intelligence (AI) and automation are taking massive leaps forward in detecting weather and traffic conditions and going beyond what is humanly possible. Max Engage enhances your storytelling and power capabilities in this new cognitive era of mobile broadcasting, so your station won’t be left behind.

Using a single UI, quickly and easily grow your digital viewership by providing automated hyperlocal weather and traffic videos across platforms customized through geofencing technology for users and can increase your number of video views on mobile by up to 13x. Be the first to air with vital information that keeps your audience safe.

Solutions to help captivate your audience, no matter the screen

With so many news outlets competing for attention, capturing your audience is more challenging than ever. To stand out, stations must use their local knowledge to meet their audience’s need for relevant weather information and have a tool that will help them publish this content quickly and across platforms.

Forecasting increased revenue

Your digital content is challenging to monetize but filled with revenue potential. For example, a station with fifty thousand monthly active users could be generating as much as:

video ad impressions/month¹

display ad impressions/month¹

Benefits

Increase engagement and revenue

Post new content simultaneously across all digital platforms to boost video views and ad revenue.

Auto-generate mobile content

Leverage AI to meet your audience’s demand for mobile content throughout the day.

Enable micro targeting

Use geofencing technology to accurately broadcast hyperlocal weather data to affected users.

Success stories

Embracing automation across weather platforms

Using The Weather Company’s Max Engage solution, KSL-TV is becoming a force in the digital arena with localized and personalized content that is helping to engage a new generation of viewers.

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The weather moves fast, but AI is faster

Learn how WKRN swiftly pushes vital information to its audiences across digital platforms using Max Engage.

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increase in mobile weather app traffic

increase in web page views

Local television station WDBJ uses Max Engage

Increasing audience engagement and creating loyal, active users.

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increased mobile video views

annual ROI

Equipping broadcasters with personalized AI technology to keep viewers safe

See how two Florida TV stations provide viewers with automatic, localized and personalized content on multiple digital platforms.

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Increasing viewer engagement 350% over the competition with customized content

Discover how KVLY in North Dakota used Max Engage to send automated emergency videos and give viewers customized mobile content.

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more video views per month than the competition by creating customized content users want and need

video views per month help sales team sell ad space to monetize content

Success story

WKRN

Learn how WKRN swiftly pushes vital information to its audiences across digital platforms using Max Engage.

Each shift is really busy—we have a lot of news to get out and it is critical for us to be able to move quickly, accurately and smoothly.”

Mike Buresh, Chief Meteorologist

Cox Media Group Jacksonville TV

Related resources

Six steps for success

Discover why growth in content consumption on digital devices means content providers must adapt quickly to changing consumer needs.

Cracking the mobile content code

View and download this infographic to learn how mobile users leverage weather and traffic apps to access local information every day.

View infographic

Frequently asked questions

What is augmented intelligence?

Augmented intelligence is where AI, such as machine learning, is used to aid human work and strengthen productivity as opposed to replacing humans entirely.

Why is augmented intelligence important in weather broadcasting?

Automation allows your station to reach your mobile audience’s growing demand while also generating unique and engaging content that keeps your viewers tuned in for longer.

How does augmented intelligence target audiences?

Max Engage uses geofencing technology in order to determine where and when an audience needs information.

What is meant by mobile broadcast?

Mobile broadcasts refer to any type of broadcast available on smartphones that can be produced and watched on the go.

How do mobile broadcasts work?

Mobile broadcasts make use of geofencing technology to deliver the right information at the right time for users. This helps to create engaging broadcasts that retain viewers.

Does Max Engage require any hardware?

No. Max Engage reduces the amount of hardware needed across markets, saving on cost and enabling greater productivity through mobile video automation.

Does Max Engage require hiring more staff or trained professionals?

No. While Max Engage allows for augmented intelligence to enhance mobile videos in Max, it is integrated into your organization’s existing Max toolkit, requiring no additional staff.

Do I need to learn how to use all Max products to use Max Engage?

No. Max Engage is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other to create an enhanced mobile experience.