AI in weather forecasting, prediction and communication
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Max Social
Improve social weather engagement by posting content across your social channels in seconds.
Add a fresh perspective and turn likes into loyalty with social weather
Upload your content to Facebook, X, and Instagram without leaving the Max platform. Turn likes into loyalty and drive ad revenue with Max Social. Incorporate comments, photos, and videos from your audience to help them feel as if they’re part of your team.
Boost viewership organically
Use this social media weather solution to add a fresh perspective to your broadcast. Upload content to Facebook, X, and Instagram without leaving the Max platform.
Benefits
Turn likes into loyalty
Add a fresh, candid perspective to your broadcast inviting your viewers to feel as if they’re part of your team.
Provide user-generated content
Tap into social stories and bring them to air in less than 90 seconds.
Deliver timely social content
Upload content to Facebook, X, and Instagram without adding additional staff.
Product spotlight
A glimpse of the Max Social user interface and how easy it is to post across social channels.
A view of the Max Social dashboard to monitor posts and engagement.
Success story
Embracing social and augmented reality
Adding Max Social allowed TV 2 to quickly upload pictures and videos to its social media channels and interact with viewers around the clock.
Frequently asked questions
According to Magid research, 12% of viewers prefer to use social media as a weather source as it is easy, fast, and they are always using it. Thus, weather can increase engagement rates on social media, especially during severe weather.
About 48% of viewers use social media as a source for weather information according to Magid research. Using Facebook, Twitter, and Instagram can help stations promote weather broadcasts around a wide range of social media platforms, reaching more people.
Social media provides access to information such as severe weather alerts and warnings quickly and efficiently. In a matter of seconds, a user can be informed to take shelter during a storm.
No. Max Social reduces the hardware needed across markets and is an add-on to the Max system.
No. Max Social is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.
For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.
For digital/mobile product questions, email twcdigitalsupport@weather.com.
Let’s talk
To learn more about improving your social weather engagement with Max Social, contact our media experts today.
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