Max Social

Improve social weather engagement by posting content across your social channels in seconds.

Add a fresh perspective and turn likes into loyalty with social weather

Upload your content to Facebook, X, and Instagram without leaving the Max platform. Turn likes into loyalty and drive ad revenue with Max Social. Incorporate comments, photos, and videos from your audience to help them feel as if they’re part of your team.

Boost viewership organically

Use this social media weather solution to add a fresh perspective to your broadcast. Upload content to Facebook, X, and Instagram without leaving the Max platform.


Turn likes into loyalty

Add a fresh, candid perspective to your broadcast inviting your viewers to feel as if they’re part of your team.

Provide user-generated content

Tap into social stories and bring them to air in less than 90 seconds.

Deliver timely social content

Upload content to Facebook, X, and Instagram without adding additional staff.

Success story

Frequently asked questions

How does the weather affect engagement rates on social media?

According to Magid research, 12% of viewers prefer to use social media as a weather source as it is easy, fast, and they are always using it. Thus, weather can increase engagement rates on social media, especially during severe weather.

How can news stations better leverage social media to communicate changes in the weather?

About 48% of viewers use social media as a source for weather information according to Magid research. Using Facebook, Twitter, and Instagram can help stations promote weather broadcasts around a wide range of social media platforms, reaching more people.

What role does social media play during severe weather?

Social media provides access to information such as severe weather alerts and warnings quickly and efficiently. In a matter of seconds, a user can be informed to take shelter during a storm.

Does Max Social require any hardware?

No. Max Social reduces the hardware needed across markets and is an add-on to the Max system.

Do I need to learn how to use all of Max products to use Max Social?

No. Max Social is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.

How do I reach The Weather Company Customer Support team?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

Let’s talk

To learn more about improving your social weather engagement with Max Social, contact our media experts today.

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