AI in weather forecasting, prediction and communication
Break through with professional weather software and eye-catching, local graphics
Combining enterprise-class production tools and visualizations with advanced weather data helps local stations produce more personalized weathercasts for a seamless and informative experience across platforms. Whether it’s on television or a mobile device, The Weather Company media solutions will help engage your audience throughout the day and on the go.
Weather: the most valued
topic in media
reason people watch local news is for weather1
of people say weather information is important for daily life1
The Weather Company advantage
See how our data and visualizations help you keep audiences safe, build a loyal viewer base, and ensure operational efficiency.
Building and engaging audiences
Captivating, cross-platform weather and traffic visualizations.
A variety of sponsorship and advertising revenue opportunities.
Automated, personalized, digital content based on weather and traffic events.
World’s most advanced weather forecasting system using AI and Internet of Things (IoT) data.
Broadcast TV solutions
Whether on-air or across digital platforms, Max Storm is designed to empower your team with the stunning visualizations, accurate data and streamlined workflows that are crucial during severe weather coverage. Take viewers into the storm in near real-time with 3D imagery and advanced radar data.
Take viewers on a 3D graphic journey with Max Sky. Max Sky is the first product on the market to use an enhanced version of the industry-leading GRAF forecast model for more detailed, hyper-local landscape and weather forecast visualizations. Take your viewers on a virtual journey from day to night using detailed maps and city models as well as astronomical effects.
Harness the power of advanced, weather augmented reality with Max Reality. Viewers have shifted to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen. Max Reality visualizes weather data in a whole new way, using advanced augmented reality technology to create dynamic, 3D images of storms and atmospheric events that make even routine weather look fascinating.
Deliver a more dynamic presentation with Max Studio. Put the tools your talent needs at their fingertips so they can stay on camera when it matters most. Featuring Max Studio’s Patented MagicTRAK technology, Max Studio is available right at your talent’s chroma key or touchscreen, so they can always remain on camera, even during breaking weather coverage.
Max Alert Live
Grab viewers’ attention with severe weather alerts powered by Max Alert Live. Using direct integration with the National Weather Service, Max Alert Live helps you get to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information.
See the interactive radar weather maps audiences see in near-real time with Max Connect. Enable your on-air talent to interact with show elements in near-real time by using an award-winning iPad-based app. A specialized and highly-intuitive interface allows broadcasters to control and visualize what the audience will see right from the palm of their hand.
Expand your digital presence, drive revenue and engage with audiences on the go with Max Mobile. Capture your growing mobile audience, enabling your talent to use their expertise to tell weather and traffic stories as only they can, with local knowledge and perspective that national apps can’t match.
Easily customizable weather widgets from Max Web keep visitors coming back. Integrate plug-and-play tools and interactive content into your website to display powerful weather data that attracts viewers and advertisers. Harness the power of accurate, reliable weather forecasts with customizable widgets that reflect your brand while helping you better inform your audience.
Add a fresh perspective to your broadcast with social weather from Max Social. Upload your content to Facebook, X, and Instagram without leaving the Max platform. Turn likes into loyalty and drive ad revenue. Incorporate comments, photos, and videos from your audience to help them feel as if they’re part of your team.
Anywhere with internet access, Max Velocity is your studio. Max Velocity is a streamlined, browser-based video production tool that is designed to increase your creative output by enabling more team members to produce sophisticated graphics without needing specialized skills.
Take your weather to the cloud: Max Cloud. Max Cloud is built to drive collaboration across your organization by delivering the functionality, advanced graphics and rapid production of Max with the availability, scalability and security-rich environment of the IBM Cloud.
Enhance mobile broadcast storytelling and be the first to air with Max Engage. The weather audience’s experience is changing in a big way. Augmented intelligence (AI) and automation are taking massive leaps forward in the detection of weather and traffic conditions and going beyond what is humanly possible. Max Engage enhances your storytelling and powers capabilities in this new cognitive era of broadcasting, so your station will not be left behind.
Put yourself in the driver’s seat with Max Traffic enhanced live traffic forecasting. Accelerate your reporting with a solution that integrates weather and traffic data into stunning 3D visualizations to help your audience better understand and plan their commute. The ability to predict traffic patterns and find alternate routes will help make your broadcast an important part of your audience’s morning routine.
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1 Pew research survey conducted October 15-November 8, 2015