Max Studio

Help on-air talent be more engaging all without leaving the touchscreen or chroma key.

Deliver a more dynamic presentation

Put the tools your talent needs at their fingertips so they can stay on camera when it matters most.

Max Studio’s Patented MagicTRAK technology helps ensure the meteorologist tools and equipment your broadcast needs in the weather studio are available at all times. Max Studio is available right at your talent’s chroma key or touchscreen, so they can always remain on camera even during breaking weather coverage.

Interact live with telestration tools, advance to the next visualization, change the order of upcoming scenes, and engage viewers on social media. Meteorologists can also create and share multiple levels of weather information as needed, all without leaving the touchscreen or chroma key.

Be more interactive and engaging

Deliver a more dynamic presentation by putting the tools your talent needs at their fingertips so they can stay on camera when it matters most.

Benefits

Empower your on-air talent

MagicTRAK technology enables talent to access the best meteorologist tools and equipment while at the chroma key or touchscreen so they can stay on-air as severe weather breaks.

Start a conversation in real time

Talent can incorporate viewer-submitted stories through social media and respond to posts live to help facilitate authentic, unscripted conversations.

Create a more dynamic weathercast

Meteorologists can rapidly add interactivity such as using telestration and advancing to the next scene to help them tell a clearer, more accurate weather story.

Product spotlight

Using Max Studio to telestrate

Using Max Studio for traffic reporting

Frequently asked questions

What is a weather broadcast studio?

A broadcast studio is where audio and video production software is integrated to produce weather broadcasts for TV.

What is weather station software?

Weather station software is anything that helps in the recording and production of a weather broadcast. This can include visualizations such as maps or graphics.

What are some examples of meteorologist tools?

Meteorologists use a wide variety of tools to create weather forecasts such as maps, weather graphics, telestration tools, chroma keys, touchscreens, and can even use augmented reality.

Does Max Studio require any hardware?

No. Max Studio reduces the amount of hardware needed across markets, saving on cost and increasing productivity.

Do I need to learn how to use all Max products to use Max Studio?

No. Max Studio is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.

How do I reach The Weather Company Customer Support team?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

Let’s talk

To learn more about how Max Studio can help your meteorologists interact with visualizations while on the air, contact our media experts today.

View footnote details

_{¹ The Front Research Panel Report, March 28-31, 2015, a study commissioned by The Weather Company. Background and Methodology: To evaluate the appeal of augmented reality presentations during live local affiliate news broadcasts, 376 respondents in The Front Research Panel were surveyed from March 28-31, 2015. They were shown 3 augmented reality videos and asked questions to determine level of appeal.}