Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Help on-air talent be more engaging all without leaving the touchscreen or chroma key.
Deliver a more dynamic presentation
Put the tools your talent needs at their fingertips so they can stay on camera when it matters most.
Max Studio’s Patented MagicTRAK technology helps ensure the meteorologist tools and equipment your broadcast needs in the weather studio are available at all times. Max Studio is available right at your talent’s chroma key or touchscreen, so they can always remain on camera even during breaking weather coverage.
Interact live with telestration tools, advance to the next visualization, change the order of upcoming scenes, and engage viewers on social media. Meteorologists can also create and share multiple levels of weather information as needed, all without leaving the touchscreen or chroma key.
Be more interactive and engaging
Deliver a more dynamic presentation by putting the tools your talent needs at their fingertips so they can stay on camera when it matters most.
Product spotlight
Frequently asked questions
A broadcast studio is where audio and video production software is integrated to produce weather broadcasts for TV.
Weather station software is anything that helps in the recording and production of a weather broadcast. This can include visualizations such as maps or graphics.
Meteorologists use a wide variety of tools to create weather forecasts such as maps, weather graphics, telestration tools, chroma keys, touchscreens, and can even use augmented reality.
No. Max Studio reduces the amount of hardware needed across markets, saving on cost and increasing productivity.
No. Max Studio is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.
For linear TV product questions, call 978.983.6350, email [email protected] or submit a ticket via The Weather Community.
For digital/mobile product questions, email [email protected].
Let’s talk
To learn more about how Max Studio can help your meteorologists interact with visualizations while on the air, contact our media experts today.
Contact us1 The Front Research Panel Report, March 28-31, 2015, a study commissioned by The Weather Company. Background and Methodology: To evaluate the appeal of augmented reality presentations during live local affiliate news broadcasts, 376 respondents in The Front Research Panel were surveyed from March 28-31, 2015. They were shown 3 augmented reality videos and asked questions to determine level of appeal.