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ReelSphere

Meet the increasing demand for personalized weather videos across digital platforms without additional production resources.

A dynamic, on-demand, streaming weather experience

Your audience craves relevant, and current, digital weather content that is available to them 24/7. And not just from broadcasts prepared for linear TV. ReelSphere leverages the power of Max and AI to create smart, snackable forecasts, weather alerting, and lifestyle weather videos on demand and at scale. With this easy-to-use, innovative technology, your meteorologists can focus on what they do best—telling more impactful weather stories on linear TV. With automated, highly-customized and short-form weather content generated by ReelSphere, viewers are more interested and engaged, making your Connected TV (CTV)  and Over-the-top (OTT) content offering an attractive option for advertisers.

Automate to elevate your weather with ReelSphere

Meet the increasing demand for personalized weather videos across digital platforms without additional production resources.

Why weather on CTV?

%

of adults 18-64 across the U.S. would consume ReelSphere content at least once a week1

%

of advertisers would consider sponsoring weather on CTV2

Benefits

Extend your weather content reach

Leverage Max and AI to rapidly build and serve videos for all digital platforms, including CTV/OTT, so meteorologists can focus on linear TV.

Go beyond “one-size-fits-all”

Create targeted, hyperlocal, and adaptive videos at scale based on the forecast, day of the week, time of day and more.

Generate new revenue streams

Reap additional revenue opportunities with embedded, sponsored content.

Key features

  • Fully integrated with Max to utilize your existing weather technology and content
  • Highly-accurate weather information and alerting
  • Hyper-local curation based on the viewer location, weather, time of day, and day of the week adjusts to the needs and wants of the audience
  • High-quality video with stunning, dynamic, adaptive graphics
  • Option to have an AI-generated voice or the voice of your meteorologists
  • Accessible captioning and audio for a caption-preferred and multilingual population
  • Ability to include sponsored content for an additional revenue stream

Let’s talk

To learn more about automated, digital weather content with ReelSphere, contact our media experts today.

Contact us

Need support?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

View footnote details

1 SmithGeiger Research Study, Q1 2024

2 “Weather OTT Focus Groups & Quantitative Survey”, Magid Research, March 2023