AI in weather forecasting, prediction and communication
The Weather Company
meteorologists across the company drive confidence and innovation
And hold 185 patents that drive weather and societal progress
Most Trusted Brand in the U.S2
The Weather Channel is the only tech or media brand to hold this distinction
downloaded weather app
The Weather Channel app has 3x more cumulative downloads than the closest competitor3
weather forecasts produced each day for 2.2B locations
consumers visit one of our digital properties each month4
global broadcasters use our data and visualizations to engage their audiences5
flights per day rely on us for safe passage and timing efficiencies5
Who we serve
Much like the physical climate, the advertising ecosystem is facing accelerative winds of change. The cookie is finally crumbling and the regulatory landscape is more stringent than ever.
Enter weather, a privacy-forward, contextual, scaled signal that creates a unique competitive advantage for marketers because of its proven impact on consumer behavior and purchasing. Combined with AI, it can put marketers back in the driver’s seat by delivering predictive insights that power more relevant and precise campaigns—without relying on cookies.Learn more
70% of air traffic delays are due to inclement weather, according to the American Meteorological Society, resulting in billions of dollars loss to airlines and passenger dissatisfaction. With the frequency and severity of disruptive aviation incidents, you need a weather partner you can trust.
Learn how our aviation weather forecast solutions help to improve safety, efficiency, and performance, from preflight to touchdown.Learn more
From planning your day to staying safe in severe weather, The Weather Channel, Weather Underground, and Storm Radar are part of the daily habit for more than 50 million people a day. And with 89% of people opting-in to share their location, our consumer properties are widely trusted by users and advertisers looking for a brand-safe environment.
The Weather Channel app, our flagship brand and the most downloaded weather app, is available on iOS and Android and weather.com is available across 178 countries, 83 languages. Learn why our consumer experiences are consistently the leading source for weather–rain or shine.Learn more
The increasing intensity of global weather events makes it more difficult for military personnel to plan and simulate upcoming operations effectively, potentially resulting in costly delays, equipment damage, and dangerous situations.
But when used correctly, weather can be a powerful ally. Our comprehensive, AI-powered weather modeling and simulation solutions can improve strategic decision-making by integrating highly accurate and globally scaled forecast data into defense planning and simulation environments, saving time, money, and precious resources.Learn more
The #1 reason people watch local news? Weather. But in an increasingly fragmented media landscape, broadcasters need new ways to rapidly distribute and monetize content.
Combining enterprise-class production tools and visualizations with advanced weather data helps television stations produce more personalized content and seamless cross-platform experiences.
e.l.f.’s glow storm campaign delivers thunderous results
The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.
In brand awareness among women age 25-43
lift in purchase intent through sunny day creative
1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned The Weather Company
2 According to a Morning Consult May 2023 survey, The Weather Channel brand was the #9 most trusted brand in the US. The surveys were conducted from March 3, 2023 through April 3, 2023, among a nationally representative sample of 799 to 8,434 U.S. adults.
3 According to data.ai Intelligence, The Weather Channel has been the world’s most-downloaded weather app across Apple’s App Store and the Google Play store beginning on July 4, 2010 and into 2023
4 Based on the average of the total monthly (non-unique) users for Jan – June 2023 across The Weather Company digital properties and consumer products (weather.com, The Weather Channel app, Weather Underground app, wunderground.com, Storm iOS app, ) according to The Weather Company internal data
5 Based on The Weather Company internal client data