4x more likely to be the most accurate forecaster^¹

The Weather Company continues to be the most accurate forecaster.

Person tapping a credit card on a payment device at a checkout counter

Aviation operations person looking at a tablet in an air traffic control tower

Troops boarding a military chopper on a sunny day

4x more likely to keep muddy paws off your pants.

4x more likely to predict what’s flying off the shelves – before it does.

4x more likely to adjust flight plans with confidence.

4x more likely to make weather an ally, not an adversary.

There’s no denying: weather is an incredibly impactful force. It influences every person and every business on the planet. Every day. As Mother Nature becomes increasingly volatile, you need a partner you can trust and solutions that will not only help you survive, but thrive, in the face of a changing climate.

Enter
The Weather Company

meteorologists across the company drive confidence and innovation

with an industry leading patent portfolio that drives weather and societal progress

0x more

likely to have the most accurate forecast than any other provider²

Top 0

Most Trusted Brand in the U.S³

downloaded weather app⁴

The Weather Channel app has 3x more cumulative downloads than the closest competitor⁵

Airplane in the air flying through clouds at sunset.

API calls per month⁶ with a guaranteed 99.9% uptime SLA

0B+

weather forecasts produced each day for 2.2B locations

Dog prancing through the snow with it's tongue out and happy.

0M+

people visit our digital properties each month⁷

global broadcasters use our data and visualizations to engage their audiences⁸

0K+

enterprise customers leverage our weather insights to drive growth

Millennial woman hiking on a mountain wearing a hat and scarf and looking up smiling.

flights per day rely on us for safe passage and timing efficiencies⁶

Who we serve

Group of people having dinner outdoors at a restaurant and clinking wine glasses.

Wing of airplane seen while flying through clouds with sun in the distance.

Young woman wearing a hijab outdoors looking at her phone with a beauitful blue and purple sunset sky behind her.

Person wearing headphones monitoring screens of weather broadcast

Advertising

Much like the physical climate, the advertising ecosystem is facing accelerative winds of change. The cookie is finally crumbling and the regulatory landscape is more stringent than ever.

Enter weather, a privacy-forward, contextual, scaled signal that creates a unique competitive advantage for marketers because of its proven impact on consumer behavior and purchasing. Combined with AI, it can put marketers back in the driver’s seat by delivering predictive insights that power more relevant and precise campaigns—without relying on cookies.

Learn more

Aviation

70% of air traffic delays are due to inclement weather, according to the American Meteorological Society, resulting in billions of dollars loss to airlines and passenger dissatisfaction. With the frequency and severity of disruptive aviation incidents, you need a weather partner you can trust.

Learn how our aviation weather forecast solutions help to improve safety, efficiency, and performance, from preflight to touchdown.

Learn more

Consumers

From planning your day to staying safe in severe weather, The Weather Channel, Weather Underground, and Storm Radar are part of the daily habit for more than 50 million people a day. And with 89% of people opting-in to share their location, our consumer properties are widely trusted by users and advertisers looking for a brand-safe environment.

The Weather Channel app, our flagship brand and the most downloaded weather app, is available on iOS and Android and weather.com is available across 178 countries, 83 languages. Learn why our consumer experiences are consistently the leading source for weather–rain or shine.

Visit The Weather Channel digital

Government & Defense

The increasing intensity of global weather events makes it more difficult for government and defense personnel to plan and simulate upcoming operations effectively, potentially resulting in costly delays, equipment damage, and dangerous situations.

But when used correctly, weather can be a powerful ally. Our comprehensive, AI-powered weather modeling and simulation solutions can improve strategic decision-making by integrating highly accurate and globally scaled forecast data into government and defense planning and simulation environments, saving time, money, and precious resources.

Learn more

Media

The #1 reason people watch local news? Weather. But in an increasingly fragmented media landscape, broadcasters need new ways to rapidly distribute and monetize content.

Combining enterprise-class production tools and visualizations with advanced weather data helps television stations produce more personalized content and seamless cross-platform experiences.

Learn more

Success stories

Milk-Bone storms the market with weather-powered creative

The beloved dog treat brand harnessed weather’s influence on pet health and emotion to drive awareness and sales of long-lasting chew treats.

Read case study

lift in add recall via CTV

higher compared to benchmarks

View all case studies

Operational headwinds subside with weather intelligence

Breeze Airways elevated weather tracking workflow integrations to secure reliable and efficient operations for guests and crew members in the midst of critical weather events.

Read case study

flights saved in Florida market during Hurricane Milton

hours of enhanced visibility into current and future air traffic conditions

View all case studies

Breeze Airways aircraft on a Tampa tarmac.

More responsive, more reliable when it matters most

Max Alert Live delivers for WDAM-TV in Hattiesburg, Mississippi when seconds count. With improved workflow and dynamic on-air graphics over their previous system, the station responded swiftly to evolving severe weather, keeping viewers informed during critical moments.

Read case study

View all case studies

Floodwaters surge through a town, causing destruction and chaos during hurricane

Let’s talk

To learn more about harnessing the power of weather to make better, more informed decisions across industries, contact our experts today.

View footnote details

_{^{1 2}ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company}_{³ According to a Morning Consult Q1 2024 survey, The Weather Channel brand was the #13 most trusted brand in the U.S. The surveys were conducted from January 1, 2024 through March 31, 2024, among nationally representative samples of between 1,158 and 35,280 U.S. adults.}
_{^{4 5} According to data.ai Intelligence, The Weather Channel has been the world’s most-downloaded weather app across Apple’s App Store and the Google Play store beginning on July 4, 2010 and into 2023}_{⁶ According to The Weather Company internal Akamai requests and authentication}
_{⁷ Based on the average of the total monthly (non-unique) users for Jan – Dec ’24 across The Weather Company digital properties and consumer products, according to internal, global data}
_{⁸ Based on The Weather Company internal client data}

4x more likely to be the most accurate forecaster¹

4x more likely to keep muddy paws off your pants.

4x more likely to predict what’s flying off the shelves – before it does.

4x more likely to adjust flight plans with confidence.

4x more likely to make weather an ally, not an adversary.

Enter The Weather Company

Who we serve

Advertising

Aviation

Consumers

Government & Defense

Media

Success stories

Milk-Bone storms the market with weather-powered creative

Operational headwinds subside with weather intelligence

More responsive, more reliable when it matters most

Latest updates

Let’s talk

View footnote details

4x more likely to be the most accurate forecaster^¹

Enter
The Weather Company