Meet the Rainmakers

Visionary brands winning with weather. Yes, weather.

Recognizing Rainmakers of marketing

Despite all her volatility, Mother Nature’s power can be harnessed to build brand love. To understand, even predict, how consumers feel, what they try and what they buy. How? With universal and scaled weather data, AI, and some serious expertise from The Weather Company. Savvy brands are tapping into weather in groundbreaking, creative ways for a competitive edge in the post-cookie future–we call them the Rainmakers.

Each year, The Weather Company honors a select group of brands as Rainmakers to acknowledge their marketing leadership and tell their stories of innovation and connection. From high-visibility event activations and paid media campaigns to speaking opportunities and custom content, Rainmaker brands have the opportunity to amplify their leadership and creativity across the media and marketing industry in partnership with The Weather Company.

Recent Rainmakers

These leading brands and the marketers behind them are harnessing the power of a universal, scaled, and durable signal like weather to transform their business.

Milkbone_BW (1)
Ecoflow_BW (1)
Chloraseptic_BW (1)

Success stories

Further reading

Check out our executive thought leadership in Adweek.

The Art and Science of Weather-wise Marketing

Despite a forecast of continued marketing disruption, one thing remains constant: weather’s influence on consumers.

Read more

Hey Marketers – What’s your 2024 Weather Strategy?

Innovative marketers will capitalize on weather’s proven impact on consumer behavior and purchasing habits.

Read more

Let’s talk

What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.

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