AI in weather forecasting, prediction and communication
Drive positive brand affinity with integrated tools and experiences that empower consumers’ daily lives.
Contextual sponsorships build lifelong brand connections that deepen with each forecast
Every day, millions of people habitually use The Weather Channel digital properties for much more than checking a forecast. They come to the platform to support lifelong planning and wellness goals, stay safe and make informed decisions during severe moments, and connect to outdoor activities that bring joy and keep them moving.
The Weather Company helps brands reach audiences at scale in premium environments as they explore the content they are passionate about. We combine expertise in Al technology, weather sciences, and consumer behavior to offer unique brand sponsorships for marketers to connect with consumers on a more predictive and personal level, from sunrise to sunrise, on one of the world’s most trusted destinations in digital media.1