AI in weather forecasting, prediction and communication
Harness the power of advanced, weather augmented reality
Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen. Max Reality visualizes weather data in a whole new way, using advanced augmented reality technology to create dynamic, 3D images of storms and atmospheric events that make even routine weather look fascinating.
Your viewers are increasingly shifting to mobile for their news. Invite them back—with weather and traffic presentations they can only see on the big screen.
Provide visually-compelling content
Use Max Reality’s augmented reality weather forecasts to make your broadcast stand out from competitors and meet your audience’s high expectations.
Immerse your audience
Change your broadcasts from legacy linear presentations to virtual, 3D experiences and immerse your audience into a new world of storytelling.
Leverage new forecasting technology
Be a trailblazer by taking advantage of augmented reality weather forecasts in order to retain and expand your share-of-audience.
High-quality augmented reality graphics
Augmented reality uses visual technology to present information in a 3D interactive format, while simplifying complex data. Additionally, 55% of 25-34 year olds said they prefer a weather presentation with AR.
Visually compelling presentations
Make your broadcast standout to compete and meet the audience’s higher expectations for TV. Differentiate your station by telling a weather story that is engaging and provides an explanation of the impact on viewers.
Weather and traffic in 3D
In wall-to-wall coverage when viewers are sampling, dramatic 3D Radar will cause viewers to take notice. Our weather and traffic graphics make broadcast reports more compelling and engaging.
Work with other Max Systems
Max Reality leverages all Max platform assets such as Max Studio, Max Sky and Max Connect for better storytelling.
of viewers rated Max Reality excellent relative to other weather/traffic reports1
of viewers feel having Max Reality on their local TV news would positively impact their opinion on the station1
Keeping Hispanic America informed with cutting-edge augmented reality weathercasts
Using the Max Ecosystem, Univision added augmented reality graphics to its weather presentations, keeping viewers informed and engaged, and helping the network thrive.
TV viewing audience applauds 3D augmented reality weather forecasts
As part of its studio build, TV 2 launched the first 4K deployment of the Max Reality module, which lets meteorologists create and launch 3D augmented reality (AR) graphics that bring weather phenomena to life.
Bringing weather broadcasts to life with augmented reality and omni-channel storytelling
For WDRB, Kentucky’s largest Fox affiliate, weather is one of the most important items on the schedule. WDRB’s meteorologists take pride in providing the most accurate forecasts to help keep viewers engaged and safe.
Differentiating forecasts with HD weather graphics in the Max ecosystem
Learn how Max Reality helps boost viewership, ratings and advertising dollars by differentiating your weather presentationRead more
A new way to tell your weather and traffic story
Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen.Read more
Frequently asked questions
What is augmented reality?
Augmented reality combines computer-generated imagery with visualizations from the real world to form stunning visuals.
What are augmented reality graphics?
Augmented reality graphics are generated by computers to create realistic and engaging imagery. Max Reality’s augmented reality graphics include 3D weather maps, rainfall totals, other charted forecasts and flooding impact, and more.
How can augmented reality be used in television news?
Augmented reality can be used to bring weather conditions right onto the set, without the need for your meteorologists to be in the elements. It can also create visually stunning graphics to display forecasts in a way that helps your audience understand the impact and stay engaged.
How does Max Reality use augmented reality?
Max Reality uses augmented reality to integrate real-life weather events with graphics, text and video overlays to paint a comprehensive picture of weather conditions.
How do weather and augmented reality work together?
By using Max Reality, your station brings its stories to life, either in the studio or outdoors. Augmented reality uses graphics to engage your audience and keep their attention during weather broadcasts.
Does Max Reality require hiring more staff or trained professionals?
No. While Max Reality uses cutting-edge augmented reality technology, it is integrated into your organization’s existing Max toolkit, requiring no additional staff. Premade scenes in The Weather Community can be used as a starting point.
Can Max Reality be used for traffic broadcasts?
Yes. Max Reality can incorporate traffic data and graphics, adding another dimension to the story to show how weather affects your viewers’ daily commute.
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1 The Front Research Panel Report, March 28-31, 2015, a study commissioned by The Weather Company. Background and Methodology: To evaluate the appeal of augmented reality presentations during live local affiliate news broadcasts, 376 respondents in The Front Research Panel were surveyed from March 28-31, 2015. They were shown 3 augmented reality videos and asked questions to determine level of appeal.