Max Reality

Create dynamic TV weather graphics, 3D storm images, and atmospheric events.

Harness the power of advanced, weather augmented reality

Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen. Max Reality visualizes weather data in a whole new way, using advanced augmented reality technology to create dynamic, 3D images of storms and atmospheric events that make even routine weather look fascinating.

Modernizing weather

Your viewers are increasingly shifting to mobile for their news. Invite them back—with weather and traffic presentations they can only see on the big screen.


Provide visually-compelling content

Use Max Reality’s augmented reality weather forecasts to make your broadcast stand out from competitors and meet your audience’s high expectations.

Immerse your audience

Change your broadcasts from legacy linear presentations to virtual, 3D experiences and immerse your audience into a new world of storytelling.

Leverage new forecasting technology

Be a trailblazer by taking advantage of augmented reality weather forecasts in order to retain and expand your share-of-audience.

Key features

High-quality augmented reality graphics

Augmented reality uses visual technology to present information in a 3D interactive format, while simplifying complex data. Additionally, 55% of 25-34 year olds said they prefer a weather presentation with AR.

Visually compelling presentations

Make your broadcast standout to compete and meet the audience’s higher expectations for TV. Differentiate your station by telling a weather story that is engaging and provides an explanation of the impact on viewers.


Weather and traffic in 3D

In wall-to-wall coverage when viewers are sampling, dramatic 3D Radar will cause viewers to take notice. Our weather and traffic graphics make broadcast reports more compelling and engaging.

Work with other Max Systems

Max Reality leverages all Max platform assets such as Max Studio, Max Sky and Max Connect for better storytelling.

Viewer tested


of viewers rated Max Reality excellent relative to other weather/traffic reports1


of viewers feel having Max Reality on their local TV news would positively impact their opinion on the station1

Success stories

More resources

Differentiating forecasts with HD weather graphics in the Max ecosystem

Learn how Max Reality helps boost viewership, ratings and advertising dollars by differentiating your weather presentation

Read more

A new way to tell your weather and traffic story

Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen.

Read more

Frequently asked questions

What is augmented reality?

Augmented reality combines computer-generated imagery with visualizations from the real world to form stunning visuals.

What are augmented reality graphics?

Augmented reality graphics are generated by computers to create realistic and engaging imagery. Max Reality’s augmented reality graphics include 3D weather maps, rainfall totals, other charted forecasts and flooding impact, and more.

How can augmented reality be used in television news?

Augmented reality can be used to bring weather conditions right onto the set, without the need for your meteorologists to be in the elements. It can also create visually stunning graphics to display forecasts in a way that helps your audience understand the impact and stay engaged.

How does Max Reality use augmented reality?

Max Reality uses augmented reality to integrate real-life weather events with graphics, text and video overlays to paint a comprehensive picture of weather conditions.

How do weather and augmented reality work together?

By using Max Reality, your station brings its stories to life, either in the studio or outdoors. Augmented reality uses graphics to engage your audience and keep their attention during weather broadcasts.

Does Max Reality require hiring more staff or trained professionals?

No. While Max Reality uses cutting-edge augmented reality technology, it is integrated into your organization’s existing Max toolkit, requiring no additional staff. Premade scenes in The Weather Community can be used as a starting point.

Can Max Reality be used for traffic broadcasts?

Yes. Max Reality can incorporate traffic data and graphics, adding another dimension to the story to show how weather affects your viewers’ daily commute.

How do I reach The Weather Company Customer Support team?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

Let’s talk

To learn more about Max Reality augmented reality weather forecasting, contact our media experts today.

Contact us

View footnote details

1 The Front Research Panel Report, March 28-31, 2015, a study commissioned by The Weather Company. Background and Methodology: To evaluate the appeal of augmented reality presentations during live local affiliate news broadcasts, 376 respondents in The Front Research Panel were surveyed from March 28-31, 2015. They were shown 3 augmented reality videos and asked questions to determine level of appeal.