Father and son looking at phone and laughing while leaning against a car outside near a beach.Father and son looking at phone and laughing while leaning against a car outside near a beach.
The Weather CompanyAdvertisingPremium Experiences

Premium Experiences

Leverage the trust and daily influence of The Weather Channel to connect with engaged audiences in the moments that matter most.

Contact our ad experts

A must-have for millions is a must-have for marketers

As a trusted guide for life’s daily decisions, we are organically woven into the lives and routines of the high-value audiences you want to reach. With over 330 million people turning to The Weather Channel’s digital properties each month,1 we offer a powerful canvas for creative advertising that truly connects.

Our platform provides much more than the most accurate forecasts;2 it delivers everything from hourly outlooks and activity forecasts to personalized health and wellness insights.

This deep, personal integration into their routines makes us an essential tool for marketers looking to connect with a highly engaged and receptive audience.

 

 

Why this matters for your brand:

  • Habitual engagement means increased visibility: Our loyal user base returns to the app over 30 times a month3 providing high-frequency exposure to your message.
  • Trusted source means brand safety: As one of America’s most trusted brands4 we offer a trustworthy, brand-safe environment that fosters higher receptivity and engagement.
  • Organic exposure means authentic connection: People turn to us mornings and evenings to better plan their day –  Sundays and Mondays to prepare for the week ahead, and Fridays to make the most of the weekend.

Be a force of nature

Habitual engagement allows us to create highly personalized experiences that empower people to be a force of nature.

Your audience, activated by weather

Our U.S. reach – larger than the combined populations of California, Texas, New York, and Florida – is matched only by the quality of our audience. Key audience segments include:

Parents

One-third are parents, a concentration 16x greater than Parents.com.5

The next generation

Nearly 50% are Gen Z or Millennials,6 they’re especially influenced by weather,7 and highly engaged.

High earners

Our app reaches affluent households 5.9x more than Accuweather,8 and 4.9x more than The New York Times.9

Premium advertising portfolio

Our consumer platforms offer more than native ad placement. They are the hub connecting powerful digital experiences with our industry-leading data intelligence.

Integrated Marquees

Achieve bold brand awareness with our flagship, high-impact, native ad product:

  • Increase engagement by natively integrating your brand into The Weather Channel home screen.
  • Dynamically adapt your message based on consumers’ real-time weather and location data.
  • Available on The Weather Channel app and weather.com.

Download ad specifications: mobile app | mobile web | desktop

Phone showing an Integrated Marquee Ad on the homescreen of The Weather Channel app for a car where the background cityscape weather matches the current forecast in the app.

Contextual Experiences

Be an essential part of consumers’ organic decision-making journey in active planning moments. Opportunities include:

  • Health & Wellness: Be part of their well-being routine. Personalized tools for allergies, cold and flu, breathing, and skin give our audience the confidence to proactively manage their health.
  • Outdoor Activities: Fuel their passion. Forecasts specific to running, walking, hiking, camping, cycling, golf, tennis, and gardening help shape their outdoor plans.
  • Sun & Moon: Integrate with their daily rhythm. Reach a highly engaged audience that relies on our sun and moon data to inform outdoor activities, balance their energy, and plan nightly stargazing.
View ad specifications
Phone showing an Integrated Daily Details Ad with a woman hiking on the homescreen of The Weather Channel app.

Panoramic Banners

Optimize their device landscape:

  • Adapt your brand message across mobile devices, sizes, and resolutions without sacrificing creative impact.
  • Responsively retain creative design and aspect ratio while adjusting to consumers’ screen size.
  • Available on The Weather Channel app.
View ad specifications
Phone showing an full-width ad on The Weather Channel app for a campling company.

Dynamic Creative Adaptors

Broaden your presence:

  • Engage consumers with contextual creative leveraging the current weather, time, location, and data indices, aligning your brand dynamically with their real-time experiences.
  • Available on The Weather Channel app, weather.com, and across the digital ecosystem.
View ad specifications
Phone showing square display ad on The Weather Channel app for a campling company.

High-impact brand awareness, performant ROI

High-impact contextual advertising solutions from The Weather Company’s Premium Advertising Experiences portfolio drive real-time brand awareness and purchase consideration.

%

higher attention with integrated creatives, compared to an industry benchmark of global water brands10

x

higher CTR on Integrated Marquees than standard display benchmarks across all client campaigns11

x

higher CTR on Integrated Daily Details than standard display benchmarks across all client campaigns12

%

lift in-store visits with Dynamic Creative Adaptors among new customers for a QSR brand13

%

lift in purchase intent with Dynamic Creative Adaptors for a global water brand14

Success story

EcoFlow powers proactive preparedness

The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta.

Read case study
%

lift in brand awareness

X

ROI

Ecoflow generator unit on the floor of a living room

McCormick company logo

McCormick builds brand excitement by spicing up its creative

The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.

Read case study
%

lift in unaided brand awareness

x

higher improvement in unaided brand awareness vs industry benchmark

Group grilling outdoors

e.l.f. Beauty logo

e.l.f.’s glow storm campaign delivers thunderous results

The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.

Read case study
%

lift in brand awareness among women age 25-43

%

lift in purchase intent through sunny day creative

Young multiracial woman applying foundation on face with sponge while standing in front of mirror trying to hide skin problems
We love The Weather Channel partnership because it is unexpected for beauty. When you see an insight that 8 out of 10 women will change their beauty routine because of the weather, how can you not lean in? And lean in we did, with the e.l.f. twist.”
Patrick O’Keefe, Vice President, Integrated Marketing Communications
e.l.f. Beauty

Related resources

Blog
What the Eagles opener taught us about scoring with weather

Learn how your brand can connect with a highly engaged audience.

Making a field goal or extra point through the goal post during an American football game at night in stadium with lens flare from the lights.
Blog
Performance marketing strategy meets real-time weather insights

Learn how real-time data and a privacy-safe performance marketing strategy can improve engagement and results.

Smiling woman with cup of coffee and cell phone standing at the window at home
Blog
Fall marketing campaigns: How weather shapes audience behaviors & brand opportunity

Learn how weather insights can weather-proof your fall marketing strategy.

Runners in autumn park, sunlight, fall leaves, city background; healthy lifestyle image
Blog
Leveraging weather for winning football season campaigns

Learn strategies to engage fans and create memorable marketing campaigns this football season with game-changing weather data.

Semi-arial view of a crowded football stadium
Blog
The “second wave” of back-to-school shopping you may be missing

Weather-related back-to-school marketing helps brands reach shoppers during multiple seasonal shopping phases, boosting engagement and sales.

Mom and daughter in a store trying on warm coats.
Blog
From sniffles to sales: Essential fall health and wellness marketing strategies for allergy, cold & flu season

Harness weather-driven insights to execute campaigns with precision and connect with consumers seeking relief.

Redhead woman blowing nose with facial tissue at autumn park

Let’s talk

What’s your weather marketing strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.

Contact us

Explore more advertising solutions

Audience Targeting

Connect with the audiences that matter most to your business with privacy-forward, cookieless, audience-based marketing.

Couple sitting by the pool looking at a sunset with palm trees
Conversations

Unlock the power of brand-to-customer, digital interactions with personalized, AI-powered conversational marketing, virtually anywhere.

Mature woman looking at her cell phone while traveling in the backseat of a car.
Sponsorships

Ownable, unique and contextual sponsorships for marketers rooted in AI technology and consumer behavior.

Phone showing the sponsorship opportunities in The Weather Channel app
Weather Targeting

Weather data and AI deliver addressable targeting solutions to anticipate consumer behavior and drive action when and where it matters most.

Road with fall trees

View footnote details

1 Based on the average of the total monthly (non-unique) users for Jan – Dec ’24 across The Weather Company digital properties and consumer products, according to internal, global data

2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company

3 Amplitude February 2025, The Weather Company

4  According to a Morning Consult Q1 2024 survey, The Weather Channel brand was the #13 most trusted brand in the U.S. The surveys were conducted from January 1, 2024 through March 31, 2024, among nationally representative samples of between 1,158 and 35,280 U.S. adults.

5 Comscore, Feb 2025

6 MRI Simmons

7 Neuro-Insight weather neuroscience study, on behalf of The Weather Company, April 2025

8-9 Comscore, March 2025
10 Adelaide, Q3 2023

11-12 Amplitude, Adobe, 2021 average
13 Foursquare Attribution Study 2021
14 Upwave, Q4 2021