NEW YORK and ATLANTA — Kalshi, the next-generation financial exchange, and The Weather Company, the world’s leading weather provider, today announced a strategic partnership to bring trusted weather intelligence to the growing weather prediction market space. Kalshi will use The Weather Company’s enterprise-grade weather data feeds as its trusted source for verifying weather-related market outcomes. The Weather Company will also incorporate Kalshi’s real-time probability data within select experiences on its flagship digital brand The Weather Channel app and weather.com, giving consumers new ways to understand how markets are pricing weather risk.

As weather events become increasingly disruptive, managing weather-related risk and building resilience has never been more critical. Leveraging the world’s most trusted weather data can help turn atmospheric uncertainty into manageable risk. Interest in weather remains high, with 89% of U.S. adults saying weather impacts how they plan their day.¹ The total volume for Kalshi’s climate and weather vertical alone has grown 500% year over year and is pacing toward $1.1 billion in annualized volume as traders look to hedge weather risks or trade on shifting climate trends.² 

For example, businesses are using Kalshi to hedge on weather events, from ice cream shops managing unseasonably cool summers to logistics firms managing precipitation impacts. This collaboration provides the critical, science-backed data necessary to navigate changing conditions and make informed, confident decisions. 

“When weather data is used to verify outcomes in real time, accuracy and trust matter,” said Dr. James Belanger, vice president of meteorology at The Weather Company. “Our priority is ensuring Kalshi’s settlements rest on objective, scientifically validated atmospheric data. Every value we deliver carries a documented method reviewed by our meteorologists and held to the same standard, whether it comes from one official station or is derived from several observation sources.”

“Weather is one of the fastest-growing and most crucial categories at Kalshi because it affects everyone – from individuals and businesses to governments,” said Will Brackett, head of partnerships at Kalshi. “As prediction markets become a more valuable tool for understanding uncertainty, they offer a new lens to complement the trusted forecasting and expertise The Weather Company delivers every day. We’re proud to partner with the world’s most respected brand in weather to help people make sense of the world around them.”

Beyond providing insight, prediction markets empower individuals and businesses to take action by helping them anticipate and manage the ways weather and climate impact their daily lives. Kalshi’s weather and climate markets allow traders to stay updated on shifting weather and forecast predictions for everything from temperature, precipitation and other measurable conditions, which vary by market and location.

The Weather Company provides the authoritative observation data used to settle these markets with a consistent, documented methodology for each market type. Kalshi designs the contracts, operates the exchange, and resolves markets under its regulatory framework. In addition to providing data for market settlement and content integration, the companies will also collaborate to explore creating new weather markets that touch climate, sports, culture and more.

Humphlett to accelerate global scale and delivery of mission-critical operational weather solutions for government and aviation leaders

ATLANTA, GA — June 23, 2026 — The Weather Company, the world’s leading weather provider, today announced the appointment of senior technology and public sector executive Jay Humphlett as general manager of its aviation and public sector division. Humphlett will join the executive leadership team and will oversee high-impact, customer-led growth strategies across global defense, intelligence, aviation, and government technology markets.

In this strategic new role, Humphlett takes command of the company’s high-growth Aviation and Public Sector Weather Systems businesses. He is tasked with evolving operating models to scale advanced weather insights for high-stakes operational environments worldwide, including through its Dynamic Risk Operations Platform (DROP).

With more than 25 years of experience leading complex revenue engines, business transformations, and go-to-market strategies across SaaS, AI, and hardware integration frameworks, Humphlett brings a deeply specialized skill set to the role. He began his career as a U.S. Naval Flight Officer flying F-14 Tomcats, completing two combat cruises during Operation Desert Storm and Southern Watch, and graduating from the Navy Fighter Weapons School (TOPGUN). This background in high-risk operational spheres informs his approach to delivering resilient, scalable solutions for clients who rely on precise data for critical mission execution.

“We are operating in an era where weather fluctuations, climate volatility, and shifting geopolitical realities dictate that precise weather insights are no longer optional – they’re a foundation for mission-critical operations,” said Humphlett. “We have a profound opportunity to move the needle for our customers by tailoring data from the world’s most accurate weather forecaster into highly bespoke, mission-specific solutions. By precisely matching our expertise to their unique operational needs, we can help support safety, operational continuity and efficiency, and more informed operational decisions for private and public organizations alike.”

Humphlett joins The Weather Company from Ethos Systems, where he served as president of public sector, spearheading go-to-market and mission success frameworks. His previous leadership highlights include serving as executive vice president of global public sector at Dataminr, operating as employee #1 and building out the infrastructure for Tadaweb’s U.S. subsidiary, and managing executive P&L portfolios at Raytheon. He also holds positions as a strategic advisor to Sierra Nevada Corp., DroneShield, and The Chertoff Group.

Based in North Carolina, Humphlett holds an MBA from the UCLA Anderson School of Management and a bachelor’s degree in electrical and biomedical engineering from Vanderbilt University.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s leading weather provider, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com), Weather Underground (wunderground.com) and Storm Radar. Visit weathercompany.com.

In an era where consumers increasingly prioritize reliability and consistency, The Weather Channel brand has once again been recognized as one of the most trusted names in America. According to Morning Consult’s newly released Most Trusted Brands 2026 report, The Weather Channel has climbed to #6 overall among all U.S. adults.

The annual study, which measures consumer trust across more than 3,200 brands nationwide, revealed that The Weather Channel brand surged by +4.0 points year-over-year in net trust.

The report notes that in an uncertain world, consumers are anchoring themselves to brands that offer reliability and predictability. Trust isn’t built overnight, and The Weather Channel team continues to show up consistently for the people who rely on our brand, our insights and our products every day.

To review the full rankings and explore the trends shaping consumer trust this year, access the complete report from Morning Consult.

New pollen forecasts for your neighborhood and environmental insights look beyond standard pollen counts to help understand symptoms and plan your day

ATLANTA, June 11, 2026 – For millions of allergy sufferers, the most frustrating part of the season isn’t just the symptoms, but the uncertainty. Symptoms can feel dramatically different from one day to the next, even when pollen counts appear the same. To help bring peace of mind back to daily planning, The Weather Channel® app on iOS and Android – the flagship consumer app of The Weather Company – launched an enhanced allergy experience designed to help users better understand seasonal symptoms and plan accordingly.

Featuring new hyperlocal pollen forecasts, Weather Aggravator Insights™ and historical pollen data, the experience helps explain how and why pollen conditions may differ throughout the week. While pollen is often the primary culprit, changing weather conditions can also influence how allergens spread through the environment and how symptoms are experienced. The redesigned allergy experience brings these factors together in a more intuitive and personalized way, helping users better understand local conditions and plan accordingly.

“Anyone with seasonal allergies knows the frustration of experiencing a sudden flare-up when they least expect it. Traditional, static pollen counts only tell half the story,” said Dr. Lauriana Gaudet, meteorologist at The Weather Company who helped create the allergy experience. “Factors like wind, humidity and precipitation influence how pollen moves through the environment, and conditions can vary even across a single city based on local weather patterns, vegetation and microclimates. By bringing those environmental factors together with pollen data, we’re taking the guesswork out of the moments that matter most to people’s daily routines. We want to help people understand why they feel bad and give them the clarity they need to know how to prepare for pollen conditions in the moments and days ahead.”

At the heart of the experience are new hyperlocal forecasts powered by pollen data provider Ambee. Where a single legacy reading previously blanketed an entire metropolitan area, continental U.S. consumers will now see more tailored pollen data and forecasts specific to the places they care about, such as their neighborhood, workplace or favorite outdoor spaces.

Available now in the free version of The Weather Channel app, the enhanced allergy experience includes:

• Weather Aggravator Insights™: Understand why your symptoms flare up on certain days with this proprietary feature developed by The Weather Company’s consumer weather science team. The new feature analyzes how weather conditions, like breezy winds or a drop in humidity, can cause airborne allergens to behave more aggressively.
• Neighborhood-Level Pollen Forecasts: Know what to expect in your ZIP code with hyperlocal pollen forecasts powered by an advanced gridded model zooming in to a 5km x 5km resolution.
• Peak Pollen Tracking: A daily readout of the peak pollen levels that are expected today, to capture the day’s highest fluctuation and help you plan effectively.
• Comparison to Yesterday: A simple, intuitive graphic that tells you if today’s risk is higher, lower, or the same as yesterday, eliminating the guesswork.
• Enhanced 5-Day Outlooks: Pollen tracking is now baked right into your standard 5-day weather forecast, making it easier to plan weekend trips or outdoor kids’ activities without toggling between screens.
• 10-Year Historical Data: Curious if your symptoms are peaking earlier this year? A net-new historical chart tracks a decade of local seasonal patterns, helping you cross-reference seasonal shifts, recognize localized patterns and anticipate month-over-month peaks in your hometown or next travel destination.

Coming Soon: Subspecies Details, Hourly Forecasts, and Interactive Map Layers

Later this summer, The Weather Channel Premium App will launch Subspecies Details, one of the app’s most requested features. Instead of generic “tree pollen” warnings, subscribers will see which particular tree pollens are present in the area, such as Cedar or Oak. The premium features will also include hourly pollen radar layers, hourly pollen forecasts over the next 24 hours and an integrated symptom tracker.

This launch builds on the recent introduction of the app’s new Activities feature, which allows users to create personalized forecast alerts for upcoming plans ranging from outdoor workouts to family events, with a personalized “You Hub” home screen experience coming soon. Together, these innovations underscore The Weather Channel app’s broader commitment to transforming weather data into personalized guidance, helping users make smarter and more informed decisions every day.

The enhanced allergy experience is available now in The Weather Channel app on iOS and Android, with additional premium features rolling out in the coming months. To download The Weather Channel app, visit the Apple App Store or Google Play Store and experience the latest personalized weather guidance features. For more information, visit weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit https://www.weathercompany.com/.

Relationship will drive new manufactured licensed products in preparedness, outdoor recreation, smart home, and everyday utility

Deerfield, IL — The Weather Company has appointed JRL Group as its exclusive licensing agency for its owned The Weather Channel® brand, one of the most trusted U.S. brands and the world’s leading weather provider. This move expands the brand’s reach into new manufactured consumer product categories that align with its legacy of reliability, preparedness, and innovation.

Under this new agreement, JRL Group will develop and manage a comprehensive brand licensing program designed to extend The Weather Channel® brand’s authority into high‑potential categories including home preparedness, emergency equipment, outdoor recreation, portable power, smart home devices, apparel, and travel accessories. The program will focus on delivering products that help consumers stay informed, stay safe, and stay prepared—reflecting the brand’s core mission.

“For more than four decades, The Weather Channel® brand has been a trusted source of information for millions of people who rely on us to help them plan their lives and navigate severe weather,” said Brennan Gerster, chief business officer and general manager of consumer, The Weather Company. “Joining forces with JRL Group helps bring our brand into new product categories that reinforce our commitment to preparedness, reliability, and everyday utility.”

“We are honored to represent The Weather Channel®, a brand with extraordinary trust, relevance, and global reach,” said Andrew Lieb, President of JRL Group. “Consumers depend on The Weather Channel® brand every day, and that trust creates a powerful foundation for innovative, useful, and commercially compelling licensed products. We look forward to building a best‑in‑class licensing program for manufactured products that reflects the brand’s leadership and influence.”

The Weather Channel® digital properties reach up to 350 million people each month, making it one of the most influential and recognizable brands in media.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit https://www.weathercompany.com/.

About JRL Group
JRL Group is a full‑service licensing agency specializing in brand extension, strategic partnerships, and comprehensive program management. With decades of experience representing leading consumer and industrial brands, JRL Group develops long‑term licensing programs that drive revenue, expand brand presence, and deliver meaningful consumer value. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, media, publishing, and sports, www.jrlgroup.com. 

Contact Info: Andrew Lieb, [email protected]

First-of-its-kind collaboration combines weather data and travel video, providing destinations with a powerful new distribution channel at the first moment of travel intent

KIRKLAND, Wash., May 6, 2026 – The Weather Company and Steller today announced a first-of-its-kind collaboration that transforms local weather searches into a dynamic travel discovery engine. By integrating Steller’s immersive, creator-led travel video directly into weather.com city pages, the collaboration provides travel brands and Destination Marketing Organizations (DMOs) a unique opportunity to influence hundreds of millions of travelers at the exact moment an out-of-town weather search signals early travel intent.

The collaboration leverages a daily digital habit – checking the forecast – to reach an audience of hundreds of millions of monthly users. By first identifying potential travelers, the platform surfaces contextual destination videos at the very start of the planning journey, before a traveler moves to search engines or social platforms.

“People turn to weather information because they are making real-world decisions,” said Pete Bryant, CEO of Steller. “By combining trusted weather intelligence with immersive travel video, we’re giving destinations the opportunity to influence travelers at the very first spark of intent – before they ever search or scroll.”

For the next generation of travelers who prioritize social-first, authentic video over traditional search results, this collaboration redefines how destinations are discovered. It combines The Weather Company’s global scale and trusted data with Steller’s authentic storytelling, moving users effortlessly from a “weather check” to a booked itinerary through the Steller platform.

“People are exploring the world differently now, using social-style video as their primary discovery tool. While weather remains a top influencer of trip destinations, the forecast is just the beginning of the story,” said Brennan Gerster, chief business officer and general manager, consumer, The Weather Company. “By integrating Steller’s creator-driven content, we are super-serving our audience with lifestyle-driven inspiration.”

Key features of the collaboration include:

• Scale and Distribution: Destinations gain access to weather.com’s massive audience of hundreds of millions of monthly users within a high-frequency daily behavior.
• Weather as a strategic signal: Steller Video will be dynamically served to users based on their identified search intent, ensuring the content surfaces in the right place at the right time on weather.com.
• Creator-led destination video content: Short-form travel videos from real travelers help audiences visualize a destination’s vibe and build confidence in their travel decisions.
• Direct path to travel planning: Steller Moments, embedded through Steller’s Connect Video Players, aim to provide a frictionless transition from initial inspiration to trip booking via the Steller platform.

Now live in select markets on weather.com, the experience has the potential to expand across The Weather Channel digital properties and to additional global markets.

The collaboration creates a bi-directional ecosystem where trusted weather data and social-first travel content reinforce each other. While Steller powers discovery on weather.com, Steller’s app and web users will now receive forecasts powered by The Weather Channel brand. Steller users who book travel and experiences through Steller’s award-winning travel platform will also receive a trial of The Weather Channel Premium app.

For travelers, it is a personalized, super-served experience. For destinations and travel brands, it represents a new form of contextual advertising that captures attention the moment intent is formed and action is close behind.

Learn more about the collaboration and how destinations can participate at https://stellerforbusiness.com/theweathercompany/

About Steller
Steller, headquartered in Kirkland, Wash., is the market-leading travel planning platform that guides travelers from inspiration to planning and booking through authentic experiences of their favorite creators. Steller’s patent-pending platform distributes millions of pieces of bespoke, worldwide video content that can be found and booked on the Steller app. Learn more at www.steller.co and stellerforbusiness.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit weathercompany.com.

The Strategic Effort Begins with The Weather Company Licensing MITRE’s Weather 1K, One of the Highest Resolution AI Training Data Sets Publicly Available, to Improve National Forecast Accuracy

McLean, Va., Bedford, Mass., & Atlanta, April 23, 2026 – A new strategic collaboration between MITRE and The Weather Company (TWCo) aims to advance weather forecasting by incorporating high-resolution weather data into advanced AI-based forecasting tools. Increased detail and accuracy in forecasts could improve decision making for industry and government.

In the first phase of the ongoing relationship, The Weather Company will use MITRE’s Weather 1K, a high-resolution, continental weather artificial intelligence (AI) training data set built using MITRE’s Federal AI Sandbox, into its Global High-Resolution Atmospheric Forecasting system (GRAF®) to develop more accurate and detailed forecasts that bridge the gap between experimental technology and operational reality.

Created using publicly available data, Weather 1K provides weather state estimations across the continental United States with 1 km spatial resolution from sea level up to 62,000 feet in 10-minute time increments. This resolution allows for improved accuracy and confidence in forecasting. The data includes wind, temperature, pressure, and reflectivity. The high level of detail enables more accurate forecasting and awareness, with applications for agriculture, aviation, wildland fire, and other extreme weather events. MITRE, working with federal agencies, is using Weather 1K to develop advanced wildfire forecasting.

The novel weather data set, totaling roughly 7 petabytes, was developed in collaboration with NVIDIA’s Earth 2 team and used state-of-the-art weather modeling tools, including Tempoquest’s AceCast. It has been developed for next-generation, AI-driven forecast models, and continues to be enhanced and refined.

“Weather 1K is a tremendous technical achievement with national impact, possible only through deep collaboration with commercial industry and government,” said Mark Peters, president and CEO, MITRE. “We appreciate the opportunity to collaborate with The Weather Company and other industry partners, and we look forward to further engagements as we advance meaningful applications of weather intelligence.”

“Optimizing weather intelligence is a global challenge that no single organization can solve alone. By combining The Weather Company’s science expertise and operational scale with MITRE’s vast research resources, we’re moving the needle on what’s possible in weather forecasting,” said Dr. Peter Neilley, senior vice president of science and forecasting operations, The Weather Company. “High-resolution output requires high-resolution input. By feeding MITRE’s Weather 1K—among the highest resolution AI training data available—into our forecast research and development pipeline, we aim to develop the world’s first 1-km AI-based forecasting system. This would enable us to provide hyper-local, decision-specific weather forecasting intelligence in high-impact weather circumstances supporting personal, business, aviation, defense, and many other use cases.”

Researchers with The Weather Company and MITRE carefully evaluated the initial Weather 1k data set produced on MITRE’s Federal AI Sandbox. Built in partnership with NVIDIA and powered by an NVIDIA DGX H100 SuperPOD™ with 248 NVIDIA H100 GPUs and 9 PB of storage, the Sandbox gives MITRE, federal agencies, and industry partners like The Weather Company the experimental computing capacity to train and evaluate foundation AI models.

As a world leader in commercial weather forecasting solutions, The Weather Company is aggressively pursuing mission-specific weather solutions across the complex U.S. government landscape. MITRE and TWCo will continue to collaborate to advance the science of weather forecasting and pioneer new innovations to enable timely, accurate decision making for industry and government.

MITRE is a registered trademark of The MITRE Corporation. The Weather Company, The Weather Channel, Weather Underground, and GRAF are trademarks or registered trademarks of The Weather Company, LLC. NVIDIA, DGX, H100, and SuperPOD are trademarks or registered trademarks of NVIDIA Corporation. AceCast is a trademark of TempoQuest, Inc. All other trademarks are the property of their respective owners.

About MITRE
MITRE’s mission-driven teams are dedicated to driving solutions to our nation’s most pressing challenges. As a not-for-profit research and development organization, MITRE’s staff leverage our unique multi-sponsor vantage point, systems expertise, and innovative solutions to ensure the health, prosperity, and security of our nation. Learn more at mitre.org.

 About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit https://www.weathercompany.com/.

Media Contacts:
Jordan Graham, [email protected]
Melissa Medori, [email protected] 

ATLANTA, April 22, 2026 — The Weather Company, the world’s most accurate weather forecaster¹ and a leader in data-driven media solutions, today announced that media and technology veteran Brian Benedik has joined the leadership team as chief revenue officer. In this role, Benedik will spearhead revenue efforts across premium sales, programmatic, client services, operations, partnerships and marketing for the company’s consumer business, which includes The Weather Channel® app and weather.com, Weather Underground® and Storm Radar® digital properties.

As The Weather Company continues to innovate at the intersection of AI, data science and consumer behavior, Benedik will oversee the continued modernization of the company’s ad tech stack, supporting the commercialization of new consumer membership products. With a proven track record spanning over 25 years, he will empower marketers to leverage first-party insights and addressable audience solutions to connect with consumers through outcome-based marketing during the moments that matter most.

“Brian is a world-class leader with a unique ability to scale digital businesses by focusing on the harmony between technology and culture,” said Brennan Gerster, chief business officer and general manager of consumer, The Weather Company. “His arrival comes at a time of significant momentum for us. Brian’s people-first philosophy and his deep experience in high-growth environments make him the ideal leader to help us accelerate our revenue goals and deepen our relationships with global brand partners.”

Benedik most recently served as chief revenue officer at Audacy, where he was instrumental in driving growth and innovation across their linear and digital businesses. Previously, he held the CRO role at Niantic and spent seven years at Spotify as senior vice president and global head of advertising. At Spotify, Benedik was a key architect of the company’s subscription and ad-supported revenue growth leading up to its innovative and successful 2018 direct public listing.

“The Weather Company is undergoing a profound transformation, backed by a clear vision and a renewed commitment to growth,” said Benedik.  “I’ve spent my career scaling technology-led organizations, and I see a massive opportunity here. Weather is far more than a backdrop; it is the ultimate primary signal of consumer intent. I’m excited to join the management team and work with our partners to harness these unique behavioral insights to drive high-impact marketing outcomes at scale.”

Benedik will be based in the company’s New York office and will report directly to Brennan Gerster. He holds dual degrees in English and Television, Radio, and Film management from Syracuse University’s S.I. Newhouse School of Public Communications.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit https://www.weathercompany.com/.

The new Max Cloud capability and expanded offerings solve the “anywhere, any platform” challenge, helping broadcasters scale resources and improve collaboration in real-time

ATLANTA – April 21, 2026 – The Weather Company, the world’s most accurate forecaster,¹ today announced Max On Demand, a cloud-native solution designed to help storytellers create and dynamically scale weather production from anywhere across any platform. As broadcasters face increasing pressure to deliver content anytime, anywhere, The Weather Company continues to expand Max Cloud to support more agile, flexible and collaborative newsroom workflows. Debuting at NAB Show 2026, Max on Demand and the expanded suite of tools modernizes newsroom operations for a scalable, digital-first future.

“As an early adopter of Max Cloud, we’ve worked closely with The Weather Company to define what agile content creation looks like,” said Ashton Altieri, director of weather strategy at CBS News & Stations. “A natural extension of our commitment to pioneering new standards in weather storytelling, we’re excited Max On Demand is designed to offer our teams ultimate flexibility for collaboration, ensuring whatever is happening or wherever they are working, our meteorologists have the tools to deliver critical information instantly and accurately.”

As newsrooms move toward a more modern model, Max On Demand enables stations to shift from fixed, on-premise systems to flexible, cloud-based workflows delivered as a managed service, freeing up IT resources and helping reduce operational costs. This flexibility allows broadcasters to scale production capacity during major weather events and scale back during quieter periods, optimizing ROI and minimizing hardware at the edge. Looking ahead, Max Cloud also creates a platform to accelerate AI-assisted workflows into the tech stack, helping meteorologists move faster and more efficiently while remaining firmly in the loop as they build, deliver and oversee content across every screen.

“Today, broadcasters are being asked to do more with less while delivering precise, always-on weather coverage,” said Steve Ward, senior vice president of media, The Weather Company. “Max On Demand and the broader Max Cloud portfolio fundamentally change the economics and agility of weather operations. We aren’t just moving data and workflows to the cloud, we’re providing a new industry standard for high-fidelity visualization and storytelling from any location, for any platform.”

Max Cloud serves as the platform for a suite of tools designed to help unify the newsroom and more easily collaborate, produce and distribute weather content across stations:

• Max On Demand – Provides the elastic infrastructure needed to dynamically scale production resources up or down based on station need, allowing production by anyone for anyone from anywhere weather severity, optimizing hardware utilization and IT costs.
• Max Velocity – A browser-based video production tool that empowers teams to create and publish high-quality weather, news and lifestyle videos from virtually any location, accelerating production and facilitating remote collaboration.
• Prism Pro – An automated rendering solution that enables broadcasters to publish digital content, including social, in platform-optimized formats to maximize audience engagement.
• ReelSphere® – Automates hyper-local, short-form weather content using AI-generated voiceovers and dynamic “weather aware” graphics to deliver highly relevant weather stories to streaming and connected TV platforms, expanding reach without increasing headcount.

Experience the Future of Weather Storytelling at NAB Show 2026

As a trusted partner to over 750 broadcasters globally, The Weather Company brings decades of meteorological expertise to stations and weather teams, now paired with a modern operating paradigm built for speed, scale, and seamless content delivery across every screen. Designed as a flexible, cloud-native platform, this transformation provides a foundation that continuously evolves to support new workflows, reach new audiences, and unlock future capabilities over time.

The Weather Company will showcase Max On Demand and the broader Max Cloud portfolio through live, real-time demos at the NAB Show in Las Vegas, April 19–22, at Booth N2153, offering attendees a firsthand look at how these solutions are addressing the industry’s most pressing production challenges.

To learn more about Max on Demand, visit: weathercompany.com/max-on-demand.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action, whatever the weather. With its deep meteorological and industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit https://www.weathercompany.com/.