How weather-driven marketing cuts through the seasonal ad blizzard

A marketer's playbook for the 2025 holiday season

Advertising

Weather drives decisions

Marketers, it’s time to stop planning by dates and let weather-driven mindsets be your guide for holiday marketing campaigns. Our new research shows that aligning your messaging with these weather-driven behaviors significantly boosts engagement, especially when marketing to Gen Z.

adjust holiday activities – including shopping – based on the forecast¹

of consumers use The Weather Channel Digital platforms during the holiday season, and half check the weather more frequently when making holiday plans²

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Inside, you’ll discover:

Real data on how weather influences holiday shopping
Creative strategies to reach consumers beyond Black Friday
Weather-driven case studies from top brands
Tips to extend campaigns across social, CTV, search, and DOOH

The Weather Company Marketer’s Playbook for the 2025 Holiday Season

2025 Holiday Marketer's Playbook

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Stand out in retail’s most wonderful – and cluttered – time of the year

See how weather can go from background forecast to front-row strategy – fueling decisions, emotions, and action all season long. Don’t let your brand get buried in the advertising avalanche. Tap into real-time weather moments that spark action, emotion, and lasting impressions. Download your playbook today.

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What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.