Match the moment: How Weather Targeting captures consumer intent in real time

In the scramble for consumer attention, marketers are always searching for the ultimate signal of real-time intent. The truth is, that signal has been outside the window all along.

Every day, the weather dictates millions of consumer choices — from what people wear and eat to how they travel and shop. For advertisers, understanding this constant environmental shift is the key to achieving perfect contextual relevance.

Weather Targeting is the sophisticated advertising solution – powered by AI and data from the world’s most accurate forecaster¹ – turning these shifts into predictive insights. It moves past calendar-defined seasons and static forecasts to decode the intricate, often subtle, relationship between climate and human behavior. The result: brand interactions that are meaningful and timely.

Here’s a deeper dive into how and what Weather Targeting can deliver for marketers.

Built to fit your existing media ecosystem

Weather influences every decision — from how people plan to what they buy. That’s why it works as a decisioning signal across your entire media ecosystem.

Weather Targeting is built to fit right in. It integrates with every major platform and channel you’re already using — social, CTV, your preferred DSP or SSP — so you don’t have to change how you work.

Whether you’re running campaigns on our properties or elsewhere, you’re tapping into the same reliable weather intelligence that helps your business perform better. It’s a complete solution designed for the complexity of today’s ad ecosystem, without the friction.

Maximize impact, minimize waste

Stop running irrelevant campaigns and start improving campaign effectiveness across all your digital destinations. Weather Targeting reduces the guesswork. It’s the dynamic intelligence that helps better position your brand at the moment of consumer intent — a moment influenced by the weather around them.