AI in weather forecasting, prediction and communication
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Facing unprecedented weather events
Weather is an authoritative force that people need to track, monitor and, above all, respect. No one can predict the weather with 100% accuracy, as conditions can change in seconds. But for many, consuming weather information has become part of their daily routine, making decisions based on the local reports.
Jacksonville, a fast-growing city in northern Florida, sees its fair share of ever-changing weather conditions and unprecedented tropical events during hurricane season, keeping local meteorologists on their toes and viewers hungry for updates. At CMG Jacksonville TV, streamlining workflows and delivering accurate weather data quickly to viewers are driving forces for growing and staying ahead of the competition. The media company covers the city’s local news across two stations, FOX affiliate WFOX-30 and CBS affiliate WJAX-47, and delivers a 24-hour news cycle with an adjoining weather app.
Still, CMG Jacksonville TV started to notice that its hyperlocal expertise was being underutilized. Its push notifications were ineffective and cryptic, and viewers were demanding more personalized weather news without having to search for it.
“We were lacking a way for our digital platforms to quickly be shareable across all of our properties and be branded according to whatever we were doing in the city,” explains Mike Buresh, Chief Meteorologist at CMG Jacksonville TV. “As critical it is to maintain personalized branding, it’s also crucial to put out a vast amount of accurate data in a very short period.”