AI in weather forecasting, prediction and communication
Serving a rapidly growing media market
For U.S.-based media company Univision Communications Inc., the mission is clear: to inform, entertain, and empower Hispanic America. With Spanish-speaking Americans forming the country’s fastest-growing linguistic group, demand for Spanish-language broadcasts has never been greater—and competition among rival networks has never been so fierce. To engage as many Spanish-speaking Americans as possible, unique, memorable programming is a must.
Chris Peña, Senior Vice President of News at Univision, explains the central role of the weathercast in network strategy: “Reports from the National Weather Service are often only available in English, and are difficult to understand for many in the Spanish-speaking community. This makes our Spanish-language weather segments a central part of our public service broadcasting.
“During severe conditions, such as storms, flash floods, hurricanes, or exceptional heat, weather can form the lead story on our local and network newscasts, where we provide tips and guidance on how to stay safe. It is therefore vital we create engaging reports that resonate with our viewers—that helps us stand out from rival stations.”
Following a review of its weather services, Univision began to plan an innovative, state-of-the-art national weather center in Houston. As part of this, Univision also re-assessed its existing tools for preparing weathercasts, and realized a revamp was in order.
Albert Martinez, Chief Meteorologist at Univision, explains: “We are always aiming to add new visual elements to our weathercasts—but with our old software, putting together graphics for our reports was a time-consuming, tricky process. We decided to look for a new solution that would unleash the creativity of our weather teams, enabling them to create more compelling, impactful stories for our viewers.”