Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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The world’s most accurate forecaster
Many claim it, but only one forecaster can prove it: The Weather Company is the world’s most accurate forecaster.1
Proof, not promises: Unpacking our industry-leading accuracy
*The most recent ForecastWatch report reviewed over 20 providers, including Microsoft, AccuWeather, and Wettermanufaktur. Over 600 million forecasts from over 2000 locations were gathered and analyzed. The conditions studied included 84 accuracy metrics covering precipitation, temperature, cloud cover, wind, and other key forecast variables.
Whether you’re responsible for the safe passage of 5,000 commercial flights or getting your family home safely through a storm, an accurate forecast matters… a lot. Of all commercial weather providers, The Weather Company is the most open about what goes into our forecast, how we create it, and how accuracy is measured.
According to ForecastWatch, the premier organization for evaluating weather forecast accuracy, The Weather Company consistently leads the industry. And we’re widening the gap. In fact, we are now nearly 4x more likely to be the most accurate than our closest competitor – steadily growing from 2x in 2017 and 3x in 2021.
Consistent #1 finishes
The most first place finishes each year since the ForecastWatch measurement began.2 3
Regional accuracy dominance
The most accurate forecast provider in 7 out of 8 regions.4
Leading in longer-range forecasts
Nearly 6x more likely to be the most accurate when measuring a 14-day time horizon.5
All forecasts are not created equal
We are still the world’s most accurate forecaster. Watch what that means for you.
Better accuracy means better decisions
The cornerstone of our mission, accurate forecasts are increasingly essential for safety and decision making. As weather extremes intensify, the need for reliable and accurate forecasts has never been greater. We produce over 25 billion personalized forecasts every day across 2.2 billion locations worldwide.
Individuals
Confidently plan your day, prepare for severe weather, and make safer travel decisions.
Aviation
Proactively minimize disruptions and provide smoother travel for passengers and crew.
Advertising
Help improve return on ad spend through precise, hyperlocal, weather targeting signals.
Media
Keep your audiences informed, safe, and engaged with timely, localized weather insights.
Government & Defense
Successfully plan and execute critical military operations and support public safety initiatives.
Enterprise
Reduce risk, optimize operations, and improve bottom-line results.
Powering precision
Our consistent accuracy isn’t a secret, but a system. It’s the product of pioneering technology, vast data streams, and the critical expertise of our meteorologists. The result? Unmatched reliability that has made us one of America’s most trusted brands.6
+
expert meteorologists
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billion terabytes of data ingested each day
+
forecast models
The Weather Company advantage
Decades of meteorological expertise, a deep understanding of consumer behavior, and data science proficiency are the bedrock of our business. These strengths, coupled with continuous innovation and an industry-leading patent portfolio, enable progress in all of our lives, which are constantly impacted by weather.
This sophisticated system analyzes approximately 100 different weather models, leveraging AI to synthesize and optimize inputs for every location, parameter, and timeframe to maximize accuracy where and when it matters.
GRAF is the only hourly-updating, high-precision global weather modeling system that can predict phenomena as small as individual thunderstorms virtually anywhere on earth.
Our team of 100+ expert meteorologists provides critical oversight to AI systems, ensuring forecasts account for meteorological complexities that algorithms alone might miss.
Our proprietary Forecasts on Demand (FOD) engine integrates multiple forecast sources to create personalized, real-time forecasts. This patented technology delivers hundreds of thousands of fresh forecasts every second, providing the most current weather information for your exact location.
We foster trust and transparency by taking a collaborative approach to forecasting and scientific advancement. We actively partner with organizations like the National Center for Atmospheric Research to share and improve our methodologies. This collaborative spirit extends to working with companies such as NVIDIA to advance AI-based weather forecasting and visualization.
Our engagement within the broader weather scientific community, including organizations like the AMS, NWS, and NOAA, ensures we maintain scientific rigor. This open participation and collaboration grant us earlier and deeper access to the collective body of meteorological science, emerging technologies, and research from around the world.
Leading with accuracy: A legacy of innovation
For over 40 years, we’ve helped people and businesses make more informed decisions, big and small.
The growing importance of getting it right
For business
- Just 1oC shift in temperature can have a 1.2% impact on consumer spending,7 highlighting the economic impact of weather.
- Nearly 9 out of 10 business leaders across various sectors acknowledge the significant influence of daily weather on their operations.8
- Nearly 75% of delays on flights are attributed to weather,9 underscoring the need for accurate predictions to mitigate disruption.
For everyone
- Breaking weather: At the local level, weather consistently dominates news coverage,10 reflecting its profound impact on our daily lives and communities.
- Changing climate: The UN reported 150+ unprecedented global climate disasters in 2024, including heatwaves, floods, and storms.11 2025 is on track to be the earth’s second hottest year on record12 behind 2024.13
- Growing cost: There were $182.7 billion in estimated damages from weather events in the US in 2024, the 4th highest year ever.14
Let's talk
To learn more about harnessing the power of weather to make better, more informed decisions across industries, contact our experts today.
Contact usRelated resources
1 2 4 5 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company
3 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company
6 According to a Morning Consult Q1 2024 survey, The Weather Channel brand was the #13 most trusted brand in the U.S. The surveys were conducted from January 1, 2024 through March 31, 2024, among nationally representative samples of between 1,158 and 35,280 U.S. adults.
7 Raja Rajamannar, Weather Wizards: How Marketers Can Harness the Elements for Unprecedented Success, September, 17, 2024
8 Weather Means Business report, October 2024, Magid for The Weather Company
9 Federal Aviation Administration, FAQ
10 Pew Research Center survey of U.S. adults conducted January 22-28, 2024. “Americans’ Changing Relationship With Local News”
11 World Meteorological Organization, State of the Global Climate 2024, March 19, 2025
12 Johnathan Erdman, 2025 Could Be Earth’s Second Warmest Year Behind 2024, Report Says, May 8, 2025
13 14 NOAA, Assessing the U.S. Climate in 2024, January 10, 2025