Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Opportunity is rolling in over the Croisette.
Can you see it?
Mother Nature isn’t shy about making her presence felt at Cannes – and 2025 will be no exception. From coastal winds, to record heat, to sudden down pours, Cannes’ increasingly volatile conditions will keep everyone on their toes.
Hidden behind all that volatility is opportunity. We can help you spot it.
How? Meteorological expertise accelerated by AI, which allows us to transform the world’s most accurate forecasts1 into engaging experiences and actionable insights to help you thrive in the face of changing weather.
- Create a weather-driven marketing strategy worthy of peacocking in front of peers
- Raise cultural relevance and a spritz at the same time
- Build brand trust while sporting open-toed shoes
- Improve ROI. Boondogglers, take notes.
In short: Weather Means Business.TM
And it starts by getting your head in the clouds at Cannes.
Navigate Cannes like a pro
Weather or not, be ready
In Cannes, the only suspense bigger than who’ll take home a Lion might be the weather. Mother Nature doesn’t like being upstaged — and she’s known to bring the drama. Make sure you’re prepared. Get the real story from the world’s most accurate forecaster2 at weather.com or The Weather Channel app.
Don’t miss The Cannescast
Good news: The Cannescast for 2025 is here! Your go-to weather and festival guide just dropped. It’s perfect for planning sunny strolls down La Croisette…or knowing when to set up shop at the closest awning before an impending downpour. We’ve got the insights that’ll keep you a step ahead.
Meet our new leaders
Come say, “hello,” to Rohit Agarwal, CEO and Brennan Gerster, Chief Business Officer — GM Consumer. They’re charting the next chapter of innovation and intelligence at The Weather Company.
Get your head in the clouds
Follow us on LinkedIn to stoke your imagination with artwork leading up to The Cannes Lions Festival of Creativity. Inspiration can be drawn from everywhere, especially in the weather.
Follow us#WeatherAtCannes
The Weather Company is one of America’s most trusted brands3 and the largest weather partner for consumers and businesses everywhere4 for a reason. Join us for a week of programming that explores weather’s increasing influence, and the competitive advantage it can unlock for you.
Meet with us | Join us at MediaLink Beach. Let’s plan how you win with Weather, together.
Thought Leadership | Hear from our leaders across key stages discussing topics like confronting climate change and leveraging weather to drive success.
Summer Solstice Soirée | Our VIP dinner is back on the evening of June 18; an enchanting affair dedicated to ushering in the Summer Solstice. Located at the historic Hotel Belles Rives with breathtaking views of the Mediterranean. This is an invite-only event.
Thought leadership preview
Weather takes center stage, from climate action to turning forecasts into forecasts (yes, the revenue kind), our leaders and partners are taking the stage to share how weather is rewriting the rules of business and creativity.
Monday, June 16, 10:30 am
T-Mobile Cabana
Today’s marketing leaders are being called to do more than ever, combine data-driven precision with bold, human storytelling, and deliver measurable impact while making meaningful connections that last.
In this dynamic conversation, senior brand voices will share how they’re navigating cultural shifts, consumer expectations, and economic headwinds, while staying true to their values and vision. From building omnichannel strategies that feel seamless and personal, to using data not just to target but to deeply understand, this panel explores how modern marketers are driving relevance, resonance, and results.
Speakers
- Moderator: JP Colaco, SVP and Chief T-ads Officer, T-Mobile Advertising solutions
- Panelists:
- Randi Stipes, CMO, The Weather Company
- Alex Frias, EVP-Marketing, Steve Madden
- Tim Clark, Executive Vice President & Chief Brand Officer, NASCAR
Monday, June 16, 1 pm
Brand Innovators Beach, Rado Plage
In an age of algorithm changes and fragmented consumer attention, three iconic brands have discovered an overlooked competitive advantage hiding in plain sight: weather. Beyond simple forecasts, these marketing leaders are transforming weather’s profound influence on consumer behavior into measurable business impact.
The numbers tell the story:
- Weather is the second most powerful influence on consumer spending, just behind the economy
- A single degree temperature change drives 1.2% fluctuation in consumer spending
- 100% of executives agree that weather insights can help them gain a competitive edge
In this session, Randi Stipes, CMO of The Weather Company, will host a candid conversation with today’s true “Rainmakers” – marketing leaders who are putting weather at the center of their strategy to enhance relevance, create valuable consumer experiences, and authentically deliver on purpose.
This isn’t about weather widgets. It’s about mastering the invisible force that shapes consumer mindset, drives purchasing behavior, and creates opportunities for brands willing to forecast beyond the obvious.
Speakers
- Moderator: Randi Stipes, CMO, The Weather Company
- Panelists:
- Whitney Moore, Head of Global Media & Digital Planning, Energizer Holdings
- Rajoielle Register, SVP and CMO, Stellantis North America
- Marketing leader from major CPG brand
Monday, June 16, 1:30 pm
LBB & Friends Beach | 65 Bd de la Croisette
As AI-powered creative tools reshape content creation and distribution, innovators at the intersection of Media, Technology, and Marketing Intelligence are uniquely positioned to lead the next wave of transformation. From dynamic ad formats to AI-generated editorial content, artificial intelligence is enabling audio publishers to scale creativity, personalize experiences, and drive deeper engagement—faster and more efficiently than ever before.
This session will explore how innovative media and technology leaders can harness AI across creative production and publishing workflows, unlocking new revenue streams and redefining their value proposition in a rapidly evolving media ecosystem. In Cannes, where innovation meets storytelling, we’ll dive into how forward-thinking publishers are integrating AI to stay ahead—reimagining how content is created, personalized, and delivered in real time.
Speakers
- Moderator: Don Sklenka, SVP AI Personalization at Claritas
- Panelists:
- Rohit Agarwal, CEO, The Weather Company
- Silke Zetzsche, VP Global Commercial Partnerships at AudioStack
- Penri Jones, Founder & CEO at Arloesi
- Keith Soljacich, EVP, Head of Innovation at Publicis
- Simon Morris, VP of International Marketing at Adobe
Wednesday, June 18, 1:30 pm
LBB & Friends Beach | 65 Bd de la Croisette
The climate emergency represents the most urgent threat to humanity and to our plant, but at the same time, the crisis is an incredible opportunity to create a better tomorrow for all future generations. To reach that full potential we need to bring everyone on board and empower citizens across the world to be part of the solution, but for many years the “doom and gloom” narrative around the issue has created apathy. How can we as communicators, marketers and creatives change that narrative to positive hope filled one and help reach the momentum needed.
Speakers
- Moderator: Terry Savage, Founder, Savages Unlimited
- Panelists:
- Randi Stipes, CMO, The Weather Company
- Boaz Paldi, Chief Creative Officer, United Nations Development Programme (UNDP)
- Heather Mason, CEO, The Caspian Agency
Rainmakers of Marketing
We’re honoring the visionary brands and agencies that are bringing a weather strategy to life. From fueling creative excellence to supercharging ROI, this year’s Rainmakers of Marketing class leads the industry in delivering outcomes through weather intelligence.
Meet the team
Rohit Agarwal
Chief Executive Officer
Brennan Gerster
Chief Business Officer – GM Consumer
Randi Stipes
Chief Marketing Officer
DJ Reali
Chief Revenue Officer, Consumer
Frank Guardi
VP, Business Development
Dani Feore
VP, Sales – CPG, Pharma, Emerging
Amy Dowsek
VP, Sales – Retail, Auto, QSR
Felix Zeng
VP, Sales – Programmatic
Alexa O'Toole
Head of Sales, CPG
Jessica de los Santos
Head of Agency Partnerships
Mandy Kageff
Head of Data Partnerships
Elisa Maggio
Head of Trade Marketing, Partnerships & Events
Ali Gwin
Head of Product Marketing
1 2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company
3 According to a Morning Consult “Most Trusted Brands” survey from Q1 2024
4 According to Comscore, The Weather Channel was the largest provider of weather forecasts worldwide (web and app) in 2023 based on the average of the total monthly unique visitors. Comscore Media Metrix®, Worldwide Rollup Media Trend, News/Information – Weather category incl. The [M] Weather Channel, The, Jan.-Dec. 2023 avg.