Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Creative work shines brighter with weather
Mother Nature loves stealing the spotlight at Cannes Lions, and 2026 will be no exception. Because this year, she’s bringing the heat to your marketing stack with the most powerful, overlooked signal in the industry: the weather.
At The Weather Company, we help you move past “it might rain” to master the science of intent. By blending AI with neuroscience, we’ve unlocked how the weather acts as a macro-contextual trigger in the subconscious, where 90% of people’s decisions are made.1 We call it Mindset Marketing: the ability to predict the “why” behind the “what.”
As the world’s most accurate forecaster2 and one of America’s most trusted brands,3 we’re here to help you:
- Decode the path to purchase: Identify the subconscious triggers that dictate what your customers feel, what they do, and what they buy next. We turn atmospheric data into business logic that can boost marketing ROI by nearly 20%.4
- Turn forecasts into outcomes: Replace stale signals with predictive intent to help you stay ahead of shifting demand.
- Future-proof your bottom line: 100% of executives agree,5 weather intelligence can help control the fiscal impact of weather-driven market fluctuations.
Weather isn’t just a report; it’s a market mover. If you’re still stuck on umbrellas and iced coffee, you’re missing the bigger picture. We’re here to help you operationalize the invisible forces shifting your market.
Meet with us in Cannes. Let’s go beyond the forecast and get straight to the “what’s next” for your business.
Wired for Weather
Turn forecasts into ROI. Discover how Mother Nature shapes emotions, drives consumer action, and boosts your bottom line.
Explore the scienceWeather or not, be ready
Don't let the Riviera forecast catch you off guard. Stay ahead of Cannes' changing conditions with the world's
most accurate forecaster, in app or online.
#WeatherAtCannes
We can’t wait to see you in June! Join us to discover how weather’s influence can unlock a massive competitive advantage for your business, then come cool down at our hot new location: Plage 3CV. As their Official Weather Partner, we are your ultimate festival sidekick.
- Meet with us: Let’s develop your weather-driven marketing strategy as you escape the sun in our executive cabana. From inspiration to hydration, we’ve got exactly what you need.
- Catch us on stage: Hear from our leaders as they weigh in on the industry’s hottest topics. (Speaker line-up coming soon!)
Thought leadership preview
Weather takes center stage, from climate action to turning forecasts into forecasts (yes, the revenue kind), our leaders and partners are taking the stage to share how weather is rewriting the rules of business and creativity.
Come back soon for all the details!
Meet the team
Rohit Agarwal
Chief Executive Officer
Brian Benedik
Chief Revenue Officer
Brennan Gerster
Chief Business Officer – GM Consumer
AnneMette Bontaites
VP, Sales – Auto, Travel, Tech/Telco, Finance/Insurance
Amy Dowsek
VP, Sales – Retail, Restaurant/Dining, CPG
Dani Feore
VP, Sales – Pharma/Healthcare, Energy, Media & Entertainment
Ali Gwin
Head of Product Marketing
Rebecca Hogan
VP, Integrated Communications
Felix Zeng
VP, Sales – Programmatic
1 4 5 Impact of Weather study, Neuro-Insight on behalf of The Weather Company, April 2025. Metrics are based on calculations from the NI study and actual ROI metrics may vary.
2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company
3 According to a Morning Consult “Most Trusted Brands” survey from Q1 2024