Join us at Cannes Lions

June 22-25, 2026

Creative work shines brighter with weather

Mother Nature loves stealing the spotlight at Cannes Lions, and 2026 will be no exception. Because this year, she’s bringing the heat to your marketing stack with the most powerful, overlooked signal in the industry: the weather.

At The Weather Company, we help you move past “it might rain” to master the science of intent. By blending AI with neuroscience, we’ve unlocked how the weather acts as a macro-contextual trigger in the subconscious, where 90% of people’s decisions are made.¹ We call it Mindset Marketing: the ability to predict the “why” behind the “what.”

As the world’s most accurate forecaster² and one of America’s most trusted brands,³ we’re here to help you:

Decode the path to purchase: Identify the subconscious triggers that dictate what your customers feel, what they do, and what they buy next. We turn atmospheric data into business logic that can boost marketing ROI by nearly 20%.⁴
Turn forecasts into outcomes: Replace stale signals with predictive intent to help you stay ahead of shifting demand.
Future-proof your bottom line: 100% of executives agree,⁵ weather intelligence can help control the fiscal impact of weather-driven market fluctuations.

Weather isn’t just a report; it’s a market mover. If you’re still stuck on umbrellas and iced coffee, you’re missing the bigger picture. We’re here to help you operationalize the invisible forces shifting your market.

Meet with us in Cannes, June 22-25. Let’s go beyond the forecast and get straight to the “what’s next” for your business.

Wired for Weather

Turn forecasts into ROI. Discover how Mother Nature shapes emotions, drives consumer action, and boosts your bottom line.

Explore the science

Weather or not, be ready

Don't let the Riviera forecast catch you off guard. Stay ahead of Cannes' changing conditions with the world's
most accurate forecaster, in app or online.

Get your daily outlook

#WeatherAtCannes

We can’t wait to see you in June! Join us to discover how weather’s influence can unlock a massive competitive advantage for your business, then come cool down at our hot new location: PLAGE 3CV. As their Official Weather Partner, we are your ultimate festival sidekick.

Meet with us: Let’s develop your weather-driven marketing strategy as you escape the sun in our executive cabana. From inspiration to hydration, we’ve got exactly what you need.
Catch us on stage: Hear from our leaders as they weigh in on the industry’s hottest topics. (Speaker line-up coming soon!)

A map of The Weather Company's location at Cannes Lions 2026

Thought leadership preview

Weather takes center stage, from climate action to turning forecasts into forecasts (yes, the revenue kind), our leaders and partners are taking the stage to share how weather is rewriting the rules of business and creativity.

Monday, June 22 | 2:00 PM - 2:30 PM

Brand Innovators Marketing Leadership Summit

Plage Rado Beach

Moderator: Brian Benedik, CRO, The Weather Company
Glenn Cole, Founder, 72andSunny
Tim Ellis, EVP and Chief Marketing Officer, NFL

Wednesday, June 24 | 10:30 AM - 11:30 AM

Digital Advertising Alliance – Own Your Story: Building Trust in the New Age of Digital Advertising

Croisette Hotel

Robin de Wouters, Director General, Federation of European Data and Marketing (FEDMA) & Global Data and Marketing Alliance (GDMA); Vice-Chair, European Interactive Digital Advertising Alliance (EDAA)
Rebecca Hogan, Vice President of Integrated Communications, The Weather Company
Chet Dalzell, Senior Vice President, Operations and Participant Engagement, Digital Advertising Alliance (DAA)
Julie Ford, Executive Director at Digital Advertising Alliance of Canada (DAAC)

Wednesday, June 24 | 10:35 AM -11:10 AM

Advertising After the Algorithm

Infillion Cafe on the lawn at the Mondrian

Brian Benedik, CRO, The Weather Company
Zac Dugow, CEO, COOL Company
VP of Advanced Audio & Data, iHeart
VP from Tripadvisor

Wednesday, June 24 | 12:00 PM - 2:30 PM

She Runs It Best of Badass Bosses

Adweek House

Executive mentors:

Becca Hogan, VP, Integrated Communications, The Weather Company
Lindsay Borchik, Associate Vice President, Advertiser Solutions, PubMatic
Patti Boyle, Chief Marketing Officer, Dstillery
Allison Carr, Group SVP of Platform Monetization, Warner Bros. Discovery
Jennifer Friedlander, SVP, Insights and Measurement, Screenvision Media
Todd Lichten, Head of Entertainment & Lifestyle Partnerships, Roblox
Kristina Lutz, Chief Marketing Officer, GSTV
Kellie Matzen, VP, Brand & Platform Partnerships, Influencer
Shachar Orren, Co-founder, CRO/ CMO, EX.CO
Lexy Torzilli, Director, Programmatic Partnerships, Wunderkind Ads
Jennifer Wilson, Chief Marketing Officer, Lowe’s

Wednesday, June 24 | 2:30 PM - 3:00 PM

Brand Innovators Marketing Leadership Summit:

Two Companies, One Belief: What Happens When the Industry Actually Agrees on Something

Plage Rado Beach

Amy Dowsek, VP, Sales, The Weather Company
Laura Foster, SVP, Global Marketing, GumGum

Thursday, June 25 | 10:00 AM - 10:30 AM

The Future Is Already In The Room

Infillion Cafe on the lawn at the Mondrian

Becca Hogan, VP of Integrated Comms, The Weather Company
HUMAN
Cognitv
Canva

Thursday, June 25 | 11:30 AM - 12:30 PM

CMO Panel

Basis Oasis | 42 Boulevard de la Croisette, Floor 5

Moderator: Kim Storin, CMO, Zoom
Dani Feore, VP Sales, The Weather Company
Liz Dobbs, AVP, Marketing & Technology, Data & Growth, Databricks
Dan Granger, CEO & Founder, Oxford Rd
Sirius XM
Claritas

Meet the team

Rohit Agarwal

Chief Executive Officer

Brian Benedik

Chief Revenue Officer

Brennan Gerster

Chief Business Officer – GM Consumer

AnneMette Bontaites

VP, Sales – Auto, Travel, Tech/Telco, Finance/Insurance

Amy Dowsek

VP, Sales – Retail, Restaurant/Dining, CPG

Dani Feore

VP, Sales – Pharma/Healthcare, Energy, Media & Entertainment

Rebecca Hogan

VP, Integrated Communications

Felix Zeng

VP, Sales – Programmatic

Jessica de los Santos

Head of Agency Partnerships

Ali Gwin

Head of Product Marketing

Mandy Kageff

Head of Data Partnerships

Matthew Porcelli

Lead Sales Engineer

View footnote details

_{¹ ^{4 5} Impact of Weather study, Neuro-Insight on behalf of The Weather Company, April 2025. Metrics are based on calculations from the NI study and actual ROI metrics may vary.}

_{²ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company}

_{³ According to a Morning Consult “Most Trusted Brands” survey from Q1 2024}