Winter outlook 2026-27: Preparing your business for what’s ahead

Get the science-backed, winter forecast your business needs to protect margins, mitigate risk, and capitalize on seasonal shifts.

WEBINAR REPLAY (30 mins.)

Winter weather doesn’t just impact the daily forecast — it drives consumer behavior, disrupts supply chains, alters media consumption, and impacts operational safety. In a noise-filled landscape of long-range predictions, enterprise decision-makers need data grounded in proven atmospheric science, not speculation.

We unpack what current climate models, El Niño indicators, and 40+ years of historical patterns reveal about the months ahead — giving you the clarity to plan with confidence.

What you’ll learn

Our experts cover:

El Niño & global climate drivers: What historical El Niño patterns teach us about potential winter conditions across key U.S. regions.
Climate model analysis: A breakdown of current long-range climate models, regional temperature and precipitation trends, and what is actually predictable.
Strategic industry impact: Proven ways enterprise leaders use accurate weather intelligence to reduce wasted spend, protect operational resilience, ensure safety, and build trust.
Impactful weather and the workplace: A discussion about weather’s effects on employees and how employers can help protect workforce health and safety.

Who should watch?

This session is tailored for enterprise leaders looking to turn weather intelligence into operational advantage:

Media & Advertising leaders: Optimize campaign targeting, timing, and ROAS based on real-time weather triggers.
Aviation & Logistics executives: Anticipate operational disruptions, control safety costs, and maintain resilience.
Broadcast & Media teams: Build and retain viewer trust with verified, accurate seasonal reporting.
Energy, Retail & Data leaders: Align demand forecasts, inventory, and resource allocation with upcoming climate shifts.

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