New CEO and CFO appointed; former CEO transitions to President role overseeing Enterprise business

ATLANTA — Nov. 12, 2024 — The Weather Company, the world’s most accurate weather forecaster,¹ today announced key executive leadership changes designed to accelerate growth and enhance its ability to prepare people, businesses, and communities for weather’s increasing impact.

Rohit Agarwal has been appointed as Chief Executive Officer (CEO) to lead The Weather Company into its next phase of growth. He brings extensive product and commercial experience with a proven track record of building high-performing organizations and transforming businesses. In his most recent roles, Agarwal served as Chief Product and Revenue Officer at SoundCloud and Chief Product Officer at CNN. He brings a track record of creating long-term growth and value through growing audiences and deepening engagement. Prior to SoundCloud and CNN, he held various leadership positions at companies including HSBC, Trustpilot, and AOL.

“I am honored to lead The Weather Company at this exciting time,” said Agarwal. “Weather is playing an increasingly integral role in business and people’s lives. Our goal is to strengthen our position as the most accurate weather forecaster and the most trusted news source in America² by offering indispensable tools and experiences to give people and businesses the information and confidence they need to make better and more informed decisions. With increased investment and focus, we’re poised to deliver even greater value to people who depend on our consumer digital properties, and businesses that rely on our proprietary weather data and insights.”

In a strategic move to accelerate enterprise growth, Sheri Bachstein will transition from CEO to the role of President. In this capacity, she will lead The Weather Company’s Enterprise business, overseeing Advertising, Aviation, Media, and Government & Defense product and solutions and client portfolios.

“We see great growth potential in the Enterprise sector, and we aim to become as prevalent in this space as our The Weather Channel® brand is with consumers,” added Agarwal. “With

Sheri’s deep industry experience and relationships, she is the right leader to expand our Enterprise business and unlock its full potential.”

Alongside Agarwal, Michael Love joins The Weather Company as Chief Financial Officer (CFO), bringing a wealth of financial expertise to support the company’s growth plans. Michael previously was CFO of Intuit Mailchimp, where he was instrumental in developing and executing the company’s financial plan. Prior to Mailchimp, Michael led finance and strategy for Home Depot’s Pro business unit and served as a Principal at the Boston Consulting Group (BCG).

The Weather Company remains committed to enhancing its position as the world’s most accurate forecaster. The Weather Company combines AI, advanced weather science and technology, and human expertise to deliver unparalleled weather forecast accuracy. Its forecasts are 3x more likely to be accurate than those of its closest competitor, a testament to its decades of meteorological expertise, deep understanding of consumer behavior, and data science proficiency.1

This combination of human expertise and advanced technology is perhaps best known within its digital consumer properties – The Weather Channel app, weather.com, Weather Underground app, wunderground.com, and Storm Radar app. The Weather Channel brand connects with more than 360 million consumers wherever they are with data-driven insights that go beyond the forecast to help people make more confident decisions when planning outdoor activities and travel, as well as information on how weather affects their health and well-being.

Through its Enterprise business, which includes offerings for broadcast, media, aviation, advertising technology, and weather data and intelligence solutions for a variety of other industries, The Weather Company delivers meaningful insights to businesses increasingly affected by weather in their decision-making processes.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.

Trial aims to increase mission success, reduce costs and protect lives by integrating new technology and superior data within synthetic environments

ATLANTA – Nov. 7, 2024 – As the battlefield undergoes transformation, so does the need for understanding  weather’s impact. In a changing climate characterized by erratic swings in weather patterns and increased intensity of severe weather events, the reliance on accurate and reliable weather data for operational, strategic, and infrastructural decisions has never been more critical. Traditional, synthetic weather simulations fall well short when it comes to replicating real-world conditions on land, at sea, and in the air.

As part of its collaboration with SimCentric, The Weather Company will be providing integrated weather data, visualization and risk analytics for Exercise Talisman Sabre 2025. Exercise Talisman Sabre is the largest combined military training activity between Australia and the United States plus 23 other partner nations, and happens every other year. For the first time at a large-scale joint defense exercise, live weather data aligned to training event profiles and risk thresholds will be available to help defense training and simulation leaders improve efforts across distributed training areas and diverse exercise profiles.

While many current simulations and digital twins have used synthetic weather, The Weather Company’s Weatherverse™ solutions deliver real weather information, based upon historical, current and forecasted datasets and weather models, for use in live, virtual and constructive simulation environments at a global scale. The Weather Company uses advanced analytics to automatically detect weather-related impacts on training exercises tied to specific locations, enabling better informed insights, more confident decision making and improved outcomes.

The Weather Company’s Weatherverse Planner™ Plugin deployed within SimCentric’s military planning and live training monitoring solution SAF-FORESIGHT will be employed in planning for Exercise Talisman Sabre 2025, which will take place in July and August next year across the Indo-PACOM region. Designed to test forces in planning and conducting joint, coalition military operations, Talisman Sabre aims to improve the combat readiness and interoperability between partner nations.

A view of weather conditions over Northern Italy, as seen in Weatherverse Planner. Color coding is based on set thresholds for each condition to help personnel more easily gain situational awareness of weather risk.

This incorporation of weather data from the world’s most accurate forecaster¹ into SAF-FORESIGHT enables its seamless integration into planning and operational processes. Access to current weather conditions, forecasted conditions, summary dashboards and weather data allows for more interactive and intuitive visualizations, helping customers better understand and prepare for the actual effects of weather conditions on the safety and outcome of training exercises.

Weather conditions can affect a broad range of military operations, such as soldier deaths due to extreme heat or cold, littoral risks in high sea states, the dangers of low visibility and electrical activity on helicopter maneuver, misjudgment of tidal patterns on platform insertion, fire danger for high explosive munitions and severe injuries from parachuting in high winds.

“Globally, we’ve seen evidence of weather’s impact creating risks and ongoing dangers to personnel and platforms, in addition to the potential inability to conduct training in certain weather conditions leading to reduced military readiness,” said Dr. Adam Easton, CEO of SimCentric. “We continue to evolve and improve our world-class SAF-FORESIGHT technology, and working with The Weather Company helps us deliver to military planners and stakeholders practical tools that enable them to plan training effectively, mitigate key risks at a system level, and achieve the balance between realism and risk that all military training must resolve.”

SimCentric is working with The Weather Company to enhance safety in training by integrating reliable real-time weather data into SimCentric’s SAF-FORESIGHT live training safety software. This cooperation aims to leverage the innovation and leadership of both companies to facilitate a new range of holistic, system-level risk mitigation measures to be employed by users of SAF-FORESIGHT, a unique live training safety tool that ultimately strives to save lives and reduce injuries in training.

“As weather grows more disruptive and impactful on operational and planning requirements, it’s increasingly clear that leaders within the defense space require increasingly reliable, real-time weather intelligence,” said Sheri Bachstein, president of The Weather Company. “Cooperating with innovators like SimCentric and as part of the Talisman Sabre exercise has helped crystallize how critical it is to incorporate reliable, globally scaled weather data and insights into simulation environments such as defense planning and live training scenarios to help improve confidence in both decision making and outcomes.”

In addition to working with SimCentric, other defense industry leaders including many of the top prime contractors are actively exploring how best to leverage Weatherverse solutions to help improve the effectiveness of military planning, as well as live, virtual and constructive simulations. Users of Epic Games’ Unreal Engine for visual rendering can now leverage Weatherverse Sim as a plugin to integrate weather data into Unreal-powered simulation environments, whether offline or via API. Additionally, The Weather Company is working with NVIDIA to make Weatherverse capabilities also available on NVIDIA Omniverse,™ the platform for connecting and developing OpenUSD applications.

About SimCentric
SimCentric is a technology company focused on transforming training, safety and operational decision making through innovation.  We develop commercial, off-the-shelf technology and strive to be thought leaders and innovators in the areas of: Joint Fires training, Range Safety, fratricide prevention, and Virtual Unreal Engine training environments. For more, visit simct.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

For the first time, users of Epic Games’ Unreal Engine can now integrate high-fidelity global weather data into Unreal-powered simulation environments, whether offline or via API. 

ATLANTA – Nov. 7, 2024 – As weather grows more disruptive and impactful for people and businesses, it’s increasingly clear that proper planning requires reliable weather intelligence. As a provider of actual weather data for use in live, virtual, and constructive simulation environments, The Weather Company today announces Weatherverse^TM Sim for Unreal Engine is now available via plugin. Users of Epic Games’ Unreal Engine can now integrate offline or API-provided weather data for visual rendering within simulation environments. With access to high-fidelity weather data from the world’s most accurate weather forecaster,¹ anyone using Unreal-powered visual rendering can better visualize and understand the actual effects of weather conditions in an interactive and intuitive manner.

While many current simulations and digital twins use synthetic weather, The Weather Company’s Weatherverse™ solutions deliver real weather data, based upon historical, current and forecasted datasets and weather models, for use in planning and simulation environments at a global scale. This enables better informed insights, more confident decision making and improved outcomes where weather is a contributing influence.

“It’s no secret that weather impacts all of us every day. Whether you’re animating films, developing games, or creating 3D models or immersive experiences, being able to integrate realistic weather requires the most accurate forecasts and a trusted weather partner,” said Sheri Bachstein, president of The Weather Company. “This plugin is for anyone running simulations using the Unreal standard for visualization and who require the integration of actual, real-time weather conditions, rather than synthetic data and the limitations that can bring.”

A view of the actual weather in Washington, D.C. on a foggy day, as visualized within Weatherverse Sim by The Weather Company.

About the Technology: Better Accuracy Means Better Visualization

At the core of Weatherverse Sim is The Weather Company’s own GRAF system, a high-precision, rapidly-updating global weather modeling system capable of predicting phenomena as small as a thunderstorm virtually anywhere on the planet. The GRAF model uses high-resolution data to provide current and forecasted weather activity worldwide. As part of a continued collaboration with NVIDIA, The Weather Company will continue to advance weather forecasting, driven by AI, with GRAF to get an even more accurate forecast focused on high-resolution needs to help fuel business decisions with actionable forecasts and insights.

Weatherverse Sim utilizes the GRAF model to inject real weather data into planning and simulation environments, delivering accurate conditions from the surface up to 55,000 feet in elevation, in 1,000-foot increments. This results in hyper-realistic visual recreations of weather conditions, including clouds, precipitation, humidity, and visibility. Additionally, the data supports existing physics models in simulators, encompassing critical elements like turbulence, which, although invisible, can significantly impact objects and environments. For enhanced simulation rendering, Weatherverse Sim even incorporates probabilistic weather forecasts that express predictions as a range of possible outcomes with associated probabilities.

Weatherverse Sim for Unreal Engine can access current and forecast data anywhere around the globe from offline datasets as needed or, more commonly, via customizable API services tailored for each instance. Recognizing the diverse ways weather data can be used, The Weather Company offers variants to support a broad range of requirements—from simpler simulators that only need weather data for surface conditions to advanced Level-D simulators that benefit from increased fidelity with up to 50 additional vertical layers of data in 1,000-ft increments up to 55,000 feet in elevation. In every case, users can benefit from high-end, realistic weather condition visualizations for simulation needs anywhere in the world.

This plugin for Unreal Engine users is the next step in providing revolutionary weather capabilities to new audiences. Over the past year, The Weather Company team has been hard at work continuing to innovate and extend its expertise in weather forecasting into new markets with cutting-edge solutions. As one example, defense industry leaders and leading prime contractors are actively exploring Weatherverse solutions to improve the effectiveness of military planning, training and simulation outcomes. For more about Weatherverse SIM, visit www.weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

Predictive storm tracking solution offers hyperlocal, street-level severe weather and news alerts 
across 70+ stations within Sinclair Broadcast Group

ATLANTA – October 29, 2024 – To help keep their communities safe and informed of the latest weather information, broadcasters need accurate, compelling and flexible tools built on the latest technology. On-screen crawling alerts deliver some of the most critical updates during severe weather threats, when stations see large spikes in viewership. The Weather Company today announced that WKRC-TV, Sinclair Broadcast Group’s television station in Cincinnati, has recently upgraded its weather alerting platform to Max Alert Live from The Weather Company to help ensure the reliability and trust its viewers depend on. Sinclair Broadcast Group has also made the tool available to over 70 of its U.S. stations.

“When severe weather strikes, our viewers depend on us to deliver urgent updates that keep their families safe,” said John Gumm, chief meteorologist at WKRC-TV. “With Max Alert Live, I can see storms coming with an incredible level of granularity and quickly communicate those threats in a flexible manner. I can automatically broadcast and visualize county-by-county storm threats without disrupting programming.”

Max Alert Live is a severe weather alerting platform that helps broadcasters stay ahead of weather threats so viewers can stay in the know. Reliable data and graphics from The Weather Company, the world’s most accurate weather forecaster,¹ help pinpoint the path, timing and intensity of storms down to a specific neighborhood up to 6 hours in advance. Max Alert Live then automatically renders the alerts, allowing WKRC to keep its viewers updated with customizable graphics, maps and crawls, as well as automatic delivery of targeted storm warning and alerts.

Cloud-based remote access allows broadcasters to manage alerts from anywhere with an internet connection, ensuring seamless coverage and uninterrupted severe weather alerting. Crawls and graphics can match a station’s current on-air look and dynamically adapt to changing weather conditions and urgency. Broadcasters can tailor trigger conditions, frequency, maps, graphics and text in an easy-to-use interface, as well as integrate rich graphical content already created within an existing Max account from The Weather Company.

Key capabilities and benefits for viewers include:

• Warnings displayed while watching other shows: Flexible programming integration allows critical radar maps, customized alert crawls and live county-by-county warning graphics to be overlaid onto regular broadcasts without disrupting live shows, and across OTT, web, mobile and social channels.
• Hyperlocal, customized alerts: High-resolution live radar maps give a 3D view of storms and tropical threats with neighborhood-level precision to help viewers best prepare for severe weather.
• Quick and engaging weather notifications: Direct integration with National Weather Service data triggers automatic weather watches and warnings to scroll across the bottom of the screen, with added details or images if desired.
• One-stop shop for weather and non-weather alerts: Beyond weather notifications, viewers can also see alerts on school closings from BTi. Max Alert Live also provides the ability for manual alerting to share sports scores, news headlines and more coming soon.

“As extreme weather grows more intense and impactful, it’s critical that broadcasters have the most powerful technology to help keep their communities safe and informed,” said Bill Dow, head of enterprise product from The Weather Company. “Combining the nation’s most robust radar data and severe weather alerting with high-resolution graphics and remote cloud capabilities, Max Alert Live is revolutionizing how innovative broadcasters like WKRC and those across Sinclair’s station group communicate urgent weather information to their communities.”

Learn more about WKRC’s use case with Max Alert Live.

Max Alert Live is commercially available today as part of The Weather Company’s Max suite of solutions urpose-built for media companies. For more information, visit weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

New ‘Weather Means Business’ report highlights the growing influence of volatile weather patterns on business resilience, growth, and competitive advantage

ATLANTA – Oct. 2, 2024 – The Weather Company, the world’s most accurate weather forecaster,¹ has released a groundbreaking report, ‘Weather Means Business,’ highlighting the crucial role of weather intelligence in shaping business resilience, growth, and competitive edge as the world adjusts to escalating global temperatures and volatile weather patterns.

In 2024, the world saw 15 straight months of record-breaking temperatures and the earliest Category 5 Atlantic hurricane in history, Hurricane Beryl.² In 2023, the U.S. saw 28 separate billion-dollar weather disasters, totaling $93 billion in damages.³ It is more vital than ever for businesses to rethink their strategies when navigating these weather and climate challenges.

By combining accurate weather data with AI and human intelligence, businesses can convert data into actionable insights that drive better informed decision-making. From optimizing supply chains to refining advertising and marketing strategies to demand forecasting, weather intelligence has real-world applications with real financial impact to the top and bottom lines.

The report includes new survey data from Magid and reveals that 75% of executives say that weather has had a moderate or high impact on their business across all functions, with half indicating that this impact has grown over the past five years. Additionally, 100% of executives agree that weather intelligence can help gain a competitive edge, though how that advantage materializes varies by industry and specific business needs.⁴

The Weather Company’s ‘Weather Means Business’ report highlights the power of weather intelligence across a variety of business sectors including retail, CPG, pharma, insurance and travel & tourism. According to the findings, businesses that successfully harness weather intelligence can expect revenue boosts of as much as 10% and significant cuts in operating expenses.

“The critical role of weather intelligence as a change agent in modern business cannot be overstated,” said Sheri Bachstein, CEO, The Weather Company. “A weather strategy for any business- small, medium, or enterprise – is not one-size-fits-all. To be effective, the weather strategy must be tailored to the unique needs of each business function.”

The report further found that 78% of executives surveyed say incorporating advanced weather analytics into their decision-making processes could enhance their ability to anticipate and respond to market fluctuations, while 77% said using weather insights effectively can help them be better at their jobs.

Looking further at industry verticals, 80% of retail executives agreed that enhanced weather intelligence has the potential to contribute positively to annual revenue growth, while 90% of pharma executives said that harnessing weather data can serve as a strategic advantage for their organization. 93% of travel executives also estimated that environmental and weather conditions have impacted their operating costs and revenue by 50% or more over the past year.

For a detailed look into how weather intelligence can transform your business, and for breakouts covering the specialized impact on the retail, CPG, pharma, insurance and travel & tourism industries, download the full “Weather Means Business” report here.

Methodology 

This whitepaper leverages a comprehensive qualitative and quantitative research study conducted by an independent research company, Magid, involving 297 C-suite and VP-level executives from U.S. companies across five industries, representing a range of job functions from Revenue & Finance, Operations, Supply Chain to Advertising, Marketing, and  Customer Experience.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

NEW YORK and ATLANTA – ReachTV, the largest streaming television network for travelers with 50M+ monthly viewers, and The Weather Company, the world’s most accurate weather forecaster,¹ today announced a national partnership to provide weather forecasts to travelers at ReachTV’s 90 airport locations.

As the exclusive weather provider for ReachTV, The Weather Channel, the flagship consumer brand of The Weather Company, will provide 1-minute travel forecasts customized for ReachTV’s expansive network of screens available at 2,400 airport gates and 750 airport venues including bars and restaurants. The localized 1-minute segments will include current conditions, today’s forecast and this week’s forecast at the airport and in the local area, as well as a national forecast showing potential weather-related travel delays across the U.S.

Travel forecast content is produced and customized using ReelSphere, The Weather Company’s newest innovation for the broadcast industry and streaming platforms. Backed by advanced AI technology, ReelSphere’s hyper-local video creation engine quickly generates and delivers compelling, relevant and impactful weather content 24/7 across CTV, mobile, social and other digital platforms.

“ReachTV always aims to not only entertain travelers with our robust line-up of original programming and live sports broadcasts, but also serve them with important information that can help them on their journeys,” said ReachTV CEO and Founder Lynnwood Bibbens. “The Weather Company’s accurate and innovative weather services are the gold standard and will provide incredible value to our screens at airports across the U.S.”

“Increasingly erratic weather conditions and more impactful severe weather has made access to reliable weather data even more important, especially for travelers on the go,” said Joe Fiveash, head of enterprise media and new verticals at The Weather Company. “Being part of ReachTV’s network enables us to continue to reach people whenever and wherever they need actionable weather forecasts, and our ReelSphere-produced content helps travelers stay apprised of the most relevant, compelling weather details to help them make more informed travel decisions around weather.”

About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

ATLANTA and Salt Lake City, Utah. – Breeze Airways, a premium leisure, low-cost carrier, has partnered with The Weather Company, the world’s most accurate¹ forecaster, to provide its passengers with an unparalleled travel experience, no matter the conditions. As the airline continues to grow the size of its fleet and add new routes, Breeze will leverage The Weather Company’s Fusion global weather and flight tracking solution. Fusion will provide Breeze with the critical information it needs for proactive decision making to help improve safety, reduce diversions and increase comfort for its passengers and crew.

Using industry-leading data science, meteorological expertise and technology, The Weather Company helps a majority of North American commercial airlines and many others globally integrate weather data into daily operations for real-time decision making. Pairing historical airport operations data with superior weather forecasts will improve Breeze’s visualization of airport congestion, taxi delays and runway configurations. This enables Breeze to predict arrival and departure capabilities and procedures more intelligently, thus improving decisions around operations and safety.

“As we continue to expand our airline’s network over the coming months and years, it’s critical to deploy key technology solutions to ensure operational teams are equipped with the right tools to make efficient operational decisions, all whilst bolstering a commitment to guest and crew safety,” said Travis Yost, vice president of Breeze’s Operations Control Center. “The Weather Company is an essential partner, providing a clearer picture of weather’s impact at the gate, as well as en-route hazards like turbulence. Together, we seek to deliver a world-class travel experience for customers through optimized, operational efficiencies and enhanced overall flight safety.”

Since becoming a dedicated Fusion user, Breeze has realized industry leading completion rates and sees opportunity for more upside long-term. Since launching in 2021, Breeze Airways has become known for providing affordable, nonstop flights from underserved markets across the U.S. Today, Breeze serves 64 cities across 30 states and has flown more than five million guests. By fall 2024, the carrier will move all scheduled service to its A220-300 fleet, making it one of the youngest fleets in the industry.

“As increasingly severe conditions continue to keep weather top of mind, it’s critical for airlines to utilize reliable, trusted weather forecasts, along with the best possible human expertise,” said Ravi Vanmali, head of aviation for The Weather Company. “Innovative airlines like Breeze are using advanced flight planning and predictive analytics to better understand disruptive situations and their impacts ahead of time to help minimize or even avoid them. This ultimately helps improve passenger safety and comfort, reduces fuel consumption, and saves time and money.”

To learn more about The Weather Company’s aviation solutions, visit www.weathercompany.com/aviation.

About Breeze Airways
Breeze Airways began service in May 2021 and has been ranked as one of the U.S.’ best domestic airlines for the last two years by Travel + Leisure magazine’s World’s Best Awards (#2 in 2022 and #4 in 2023) and is the first and only domestic carrier to be certified by Autism Double-Checked which seeks to make air travel a more accessible and pleasant experience for the autism community. Breeze offers a mix of more than 200 year-round and seasonal nonstop routes between 64 cities in 30 states. Founded by aviation entrepreneur David Neeleman, Breeze operates a fleet of Embraer 190/195 and Airbus A220-300 aircraft, with a focus on providing efficient and affordable flights between secondary airports, bypassing hubs for shorter travel times. With seamless booking, no change or cancellation fees, up to 24-months of reusable flight credit and customized flight features – including complimentary family seating – delivered via a sleek and simple app, Breeze makes it easy to buy and easy to fly. Learn more about Breeze’s flight offerings via www.flybreeze.com or the app.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

The Weather Company has tapped D.J. Reali as its chief revenue officer. In this role, Reali will lead revenue efforts for both the consumer business – which includes digital properties for flagship consumer brand The Weather Channel app and weather.com – and the data enterprise business, which includes its newly launched data and insights platform, The Weather Engine™ and other innovative media, data and technology products.  

As the world’s most accurate forecaster, The Weather Company offers actionable weather data and insights to millions of consumers via The Weather Channel (weather.com) and Weather Underground (wunderground.com) and thousands of enterprise clients and marketers to help them make better decisions based on the impact of weather. 

A well respected and longtime veteran of the industry, Reali previously worked at The Weather Company for two decades. Earlier this year, he returned to The Weather Company as interim head of sales and will now take on a permanent, expanded role. At a time when weather has never been more impactful to the bottom line, it also has the power to drive performance across an enterprise.

“D.J.’s deep expertise across the advertising, ad tech, data and consumer industries is unmatched, and after nearly two decades at our company, his knowledge, relationships and passion for our business will help customers maximize value and drive opportunity,” said Sheri Bachstein, CEO of The Weather Company. “I couldn’t think of a better person to join our executive leadership team to help usher The Weather Company into the next phase of our journey to help make reliable weather data as pervasive as weather itself.” 

Reali has played a role in many different aspects of The Weather Company, previously serving in leadership roles such as head of sales, senior vice president of agency partnership and development, senior vice president of multi-platform sales and vice president of Midwest advertising sales. Prior to joining The Weather Company, he worked with Home and Garden Television (HGTV) and J. Walter Thompson Advertising in Chicago.

“As the effect of our changing climate makes weather more disruptive, it has become increasingly important to monitor conditions and harness the power of weather data to understand consumer behavior,” said D.J. Reali, newly appointed CRO of The Weather Company. “ Weather can be a competitive advantage, not just a fact of life. Every business needs a weather strategy and actionable insights from a partner they trust to help shape outcomes.” 

Reali will join the company’s executive leadership team and report to Sheri Bachstein, CEO of The Weather Company. 

The partnership aims to leverage weather data and insights to allow people to get their local OFF!Cast Mosquito Forecast™ as easily as their local weather forecast

ATLANTA and RACINE, Wis. – July 1, 2024 – As summer’s higher heat and humidity nears, people prepare for an influx of mosquitoes. To help individuals and their families better protect themselves from mosquitoes, The Weather Company and its flagship consumer brand, The Weather Channel, has teamed up with OFF!®, America’s #1 trusted Insect Repellent brand in 2024, to bring local mosquito forecasts to The Weather Channel app. Launched in the U.S. in 2022, Brazil in 2023, and Canada in 2024¹, OFF!Cast Mosquito Forecast™ predicts mosquito behavior and populations to help consumers better plan summer activities and optimize their outdoor time this summer.

Through The Weather Company’s newly launched data and insights platform, The Weather Engine™, OFF!® brand is enhancing its OFF!Cast Mosquito Forecast™ from SC Johnson’s Center for Insect Science with weather data and analytics from The Weather Company, the world’s most accurate weather forecaster², to include a mosquito index in The Weather Channel app, the world’s most downloaded weather app³.

How it works: Helping people become mosquito-ready
The collaboration focuses on combining OFF!® and The Weather Channel teams’ respective expertise to help people live well and enjoy the outdoors.

Incorporating over 15 billion climate data points and real-world mosquito data from 5,000 locations, the OFF!Cast Mosquito Forecast combines entomology research on local mosquito species with detailed weather data inputs to predict mosquito populations and activity levels by ZIP code. Historic activity patterns, varying weather conditions, and weather and climate factors are accounted for when building these regional models.

Now leveraging The Weather Company’s deep meteorological expertise, enhanced datasets include historical and forecast temperature, humidity and precipitation for predicting mosquito sources, as well as forecast conditions that drive day-of mosquito activity.

How to view your OFF!Cast Forecast

By integrating OFF!Cast Mosquito Forecast™ into The Weather Channel app, millions more consumers can now get into a routine of checking their local mosquito and weather forecasts simultaneously across multiple platforms:

• For those who already depend on the OFF!Cast Mosquito Forecast™, it continues to be available on OFF.com, but now with improved weather data from The Weather Channel.  
  
• The OFF!Cast tool will also be visible in The Weather Channel app’s new experience on iOS. Check out the Daily tab and Outdoor Activity tabs for camping, hiking, golf and gardening for an at-a-glance risk level – low, medium, high, very high, severe– of mosquito activity based on local weather conditions for today and the days ahead.
• To know mosquito risk for the area, sign up for weekly forecasts on the OFF.com website or from within the OFF!Cast tool on The Weather Channel properties.
• Learn more about mosquitoes and how to avoid them with educational, integrated content across The Weather Channel app and OFF.com.
• When weather conditions are ripe for heightened mosquito activity, OFF! will share relevant, informative messaging on The Weather Channel digital properties and beyond.

“Mosquito activity is very dependent on weather patterns,” said Tom Mascari, principal entomologist with SC Johnson’s Center for Insect Science. “Checking the weather and local mosquito forecasts for the week can improve people’s ability to prepare themselves to spend time outdoors.”

What the partnership means: New, expanded mosquito forecasting resources

The Weather Company will now host the OFF!Cast mosquito model for users in the U.S., Brazil and Canada to start within The Weather Engine, a platform that combines proprietary weather data, first-party data and other supporting data sources to create multivariate models and analysis based on AI and 30 different weather variables. The result delivers deeper insights on the impact of weather with neighborhood-level precision to harness weather and scale its use across an enterprise.

“As weather patterns change and increasingly impact the health of both people and businesses, innovative teams like the OFF!® brand are using weather intelligence and factoring changing weather conditions into how they help consumers from the start,” said Sheri Bachstein, CEO of The Weather Company. “This partnership is a natural fit, and the inspired innovation by both companies turned a trove of trusted, scalable data into invaluable insights to activate across a business, helping people understand their mosquito risk and plan ahead for mosquito protection.”

Since 2022, OFF!® brand has been helping people and families plan ahead for mosquitoes with OFF!Cast Mosquito Forecast.™ This color-coded 7-day forecast of mosquito populations uses the SC Johnson Center for Insect Science’s 65 years of entomology expertise to provide consumers with an accurate view of mosquito activity. Similarly, The Weather Company helps people plan ahead to prepare for weather’s impact on their lives, which all starts with having accurate, reliable, actionable weather data.

The purpose-driven collaboration leverages deep content alignment and organic integration of weather data and insights to help people prepare for mosquito activity and stay safe. Check out the OFF!Cast Mosquito Forecast™ from OFF.com and The Weather Channel app for iOS.

ABOUT OFF! 

OFF! brand is a pioneer in personal insect repellents for over 65 years. As one of SC Johnson’s leading pest control brands, OFF! is on a mission to make life better for the next generation. In addition to providing protection against mosquitoes, OFF! is a part of SC Johnson’s mission to develop mosquito prevention programs and supports scientific studies on mosquitoes that help make a difference in millions of lives. OFF! is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF! product for every occasion. Ranging in both personal and area repellents, OFF! product offerings include: OFF! Deep Woods®, OFF! Clean Feel, OFF! Kids, OFF! FamilyCare, OFF! Defense, OFF! Botanicals®, OFF! Active, OFF! Backyard or OFF! products should always be used as directed. Effectiveness against pests differs by product and each OFF! product label should be read and followed carefully. Learn more at OFF.com.   

ABOUT SC JOHNSON
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.

A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!® Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide.

As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world’s most pressing environmental and health issues like reducing plastic waste and helping to eradicate malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.

See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About The Weather Company

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

Many air travelers who have flown in recent years have felt it — turbulence is getting worse. In fact, research backs that up: Recent studies have found that severe clear air turbulence (CAT) has increased 55 percent in the last 40 years, due to a changing climate.

Turbulence can impact not only crew, passenger safety and equipment maintenance, but also route planning including arrival and departure times. While clear air turbulence can be tricky to forecast, access to real-time, accurate and reliable data can help mitigate its impacts on airlines.

As the world’s most accurate forecaster¹ and a provider of industry-leading aviation solutions, The Weather Company offers scalable real-time weather data and insights to help  airlines effectively face this challenge. It also collaborates with trusted partners to help aviation customers better plan around weather and turbulence using the latest innovations in technology, AI and weather science.

The Weather Company has expanded its innovation with turbulence data provider Skypath. Skypath’s crowdsourced turbulence data is now available within The Weather Company Pilotbrief® and Fusion™ products. Integrating needed turbulence observations and live notifications directly into mission critical applications helps pilots, dispatchers and flight planners make decisions to avoid or mitigate impacts of clear air turbulence.

“As clear air turbulence becomes a frequent reality, Skypath offers the aviation industry a data-based ecosystem to avoid severe conditions. We enable dispatchers and pilots to make informed decisions that enhance flight safety,” said Guy Zunder, chief product officer for Skypath. “Working with The Weather Company allows us to continue toward that vision by blending our leading turbulence data with data from the industry-leading weather forecaster.”

Skypath and The Weather Company first collaborated in 2023, announcing the integration of Skypath for dispatchers available within The Weather Company Fusion product. The expanded integration now also includes critical alerting within both Fusion and Pilotbrief, as well as additional vertical profile integration of flights in Fusion.

“As weather grows more impactful due to a changing climate, managing turbulence is expected to remain a challenge for airlines and a continued safety risk,” said Ravi Vanmali, head of aviation for The Weather Company. “Airlines must incorporate the latest, most reliable data and forecasts, combined with industry-best expertise, such as that from my team and providers like Skypath, to manage more effectively around increasingly common and disruptive turbulence.”

In addition to collaborating with Skypath, The Weather Company is also working with the International Air Transport Association (IATA) to integrate IATA Turbulence Aware data directly into Fusion and Pilotbrief tools as an additional data layer, available later in 2024.

For more on these enhanced features with Skypath, visit The Weather Company blog.