The Weather Company is now nearly 4 times more likely to be the most accurate forecaster,¹ combining AI innovation, proprietary technologies, and human expertise to deliver precise weather intelligence for people and businesses worldwide

ATLANTA (June 10, 2025) – The Weather Company©, which includes The Weather Channel© digital properties, has once again been determined to be “the overall most accurate provider globally” by ForecastWatch, the premier organization for evaluating weather forecast accuracy. In the latest comprehensive report, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, The Weather Company has maintained its position as the world’s most accurate forecaster every year since this type of analysis began in 2017, with its lead continuing to expand significantly compared to other providers included in the report, such as Microsoft and Accuweather.

“As weather patterns continue to evolve and become more impactful globally, forecast accuracy is a critical foundation to what people and businesses need to make meaningful decisions,” said Rohit Agarwal, CEO of The Weather Company. “More than just a number, a reliable forecast can empower you to live your best life, rain or shine, wind or snow. Especially as we focus on translating that forecast to deliver more personalized, relevant weather intelligence through our consumer digital platforms and enterprise products.”

Growing Accuracy Gap in an Era of Climate Volatility

The report data showed that the accuracy gap has widened substantially – The Weather Company (noted as The Weather Channel in the report) is now nearly 4 times more likely to be the most accurate forecaster than the next best forecasting service, up from over 3 times in 2021 and 2 times in 2017. For extended 14-day forecasts, this advantage grows to nearly 6 times more likely to be the most accurate provider than the next closest provider.

This forecast precision has become increasingly vital, as 2025 is on track to continue the trend of ever-increasing insured losses from natural disasters than past years, potentially reaching $145 billion globally.² With the U.S. alone experiencing 27 billion-dollar weather events in 2024 – with costs estimated at $182.7 billion³ – people and businesses must rely more than ever on accurate forecasts to help them make informed decisions.

About the Report

The report is a comprehensive weather forecast accuracy study spanning four years, 2,000+ global locations across eight regions of the world, and 84 different accuracy metrics covering precipitation, temperature, cloud cover, wind and other forecast variables. ForecastWatch analyzed more than 600 million forecasts from 24 different weather providers. Each provider was noted each time it finished in first place for each metric, and according to the report, “overall, for global first-place points, number of metrics won, and percent of metrics won for 1-14 days out forecasts, The Weather Channel is the dominant leader” (emphasis added). In fact, “The Weather Channel was the overall leader in first-place finishes globally, and for each region individually.”

Unique Blend of Technology and Human Expertise

The Weather Company’s unprecedented accuracy stems from a unique, multi-faceted approach that includes several proprietary technologies:

• WxMix: A proprietary real-time AI forecast engine that considers over 100 forecast models from global agencies like the U.S. National Weather Service, ECMWF, the U.K. Met Office optimized through AI to leverage the best forecasting methods for specific locations and conditions, on demand
• Human Over the Loop: A unique collaboration between humans and technology combines cutting-edge AI together with a team of 100 expert meteorologists, enabling both the speed necessary for changing weather and seasoned judgment
• Forecasts On Demand Engine: Proprietary technology that delivers personalized forecasts in milliseconds, producing over 25 billion forecasts daily across 2.2 billion locations worldwide.
• GRAF: A high-resolution global weather modeling system that updates 6x more frequently and up to 3x the resolution compared to other leading global models. Weather model output is combined with data – surface observations, radar, satellite and more – that is synchronized using JEDI, a data assimilation system that brings observational data into models.

Real-World Impact Across Industries

The Weather Company’s superior forecast precision directly impacts decision-making that affects millions of people’s lives daily and is critical for operations across a diverse range of businesses. The stakes are unmistakably high – 89% of executives report that weather directly impacts their daily operations.

Through its years of dedication, expertise, and commitment as well as partnerships with organizations like NVIDIA, NCAR and UCAR, as well as continuing relationships with NOAA, The Weather Company continually advances weather science to protect what matters most. This relentless pursuit of excellence has earned recognition not just as the most accurate forecaster, but as the most trusted news source – trust that’s built when people see how accurate forecasts help them make better, safer decisions across countless sectors, from aviation and agriculture to energy and emergency management.

The world’s leading weather provider, The Weather Company powers the weather forecasts on over 2 billion devices and sees over 330 million people accessing its digital properties monthly across The Weather Channel app and weather.com, Weather Underground app and wunderground.com, Storm Radar app, as well as over 2,000 enterprise customers relying on its weather products.

In a world increasingly affected by weather events, The Weather Company’s commitment to accuracy delivers something invaluable: informed decisionmaking, whatever the forecast. For more information, visit www.weathercompany.com.

© Copyright The Weather Company, 2025

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit weathercompany.com.

Breeze Airways, Horizon Air Among First Carriers to Use Advanced SaaS Platform that Streamlines Aviation Operations

ATLANTA – April 8, 2025 – The Weather Company has launched  Maverick™ Dispatch, a global weather and flight tracking solution that transforms how aviation dispatchers handle mission-critical weather and operational data. The SaaS-based platform, already in use by Breeze Airways and Horizon Air, combines industry-leading forecast technology and expertise with artificial intelligence to help airlines anticipate and respond to weather-related challenges, enhancing operational efficiency and safety.

“In today’s complex aviation environment, dispatchers are overwhelmed with data but starved for actionable intelligence,” said Sheri Bachstein, president of The Weather Company. “While others are reducing their spend in aviation technology, we’re accelerating efforts. Maverick Dispatch transforms fragmented data streams into clear, contextual insights that enable faster, more informed decision-making.”

Launch partner Breeze Airways reports significant early benefits. “The reduced alert fatigue and contextual highlighting of critical information means our team spends less time hunting for data and more time making smart decisions that benefit our Guests,” said Garrett Urry, manager of flight dispatch at Breeze Airways.

Developed in collaboration with leading airlines for faster real-time decision making, key capabilities of Maverick Dispatch include:

• Advanced Weather Visualization: The Weather Company’s proprietary Global High-Resolution Atmospheric Forecasting (GRAF) system offers comprehensive weather impacts through intuitive mapping technology.
• AI-driven Insights: Predictive models for terminal airspace convective risk (TrACR), airport capacity insights, and taxi time analytics help airline operators anticipate and recover more quickly from operational disruptions, reducing costs.
• Unified Cloud Platform: SaaS-based architecture ensures consistent access across teams for expert oversight and rapid feature deployment.
• Streamlined Workflows: Intelligent alert management and integrated data visualization reduce cognitive load.

High-resolution mapping contextualizes critical weather data for situational awareness.

An intuitive modern interface drives efficiency and faster decisions.

“In an environment where seconds count, Maverick Dispatch is streamlining and simplifying flight tracking and weather awareness on the dispatch desk,” said Kenneth McNaught, dispatch manager at Horizon Air, a regional subsidiary of Alaska Air Group that operates in challenging weather conditions across the western U.S. “Leveraging the advanced weather forecasting and tools of The Weather Company into this updated platform is sure to become another game changer from this innovative company helping us to become safer and more efficient as an airline.”

The world’s most accurate forecaster,¹ The Weather Company supports 25,000 flights daily and serves a majority of commercial airlines in North America and many globally. Built on nearly three decades of aviation forecasting expertise, Maverick Dispatch represents the next evolution in aviation operations technology, offering reduced alert fatigue, seamless integration, flexible deployment options, and rapid software updates.

The advanced forecasting of Maverick Dispatch helps airlines avoid network disruptions, minimize delays, optimize routes and reduce fuel burn. Visit weathercompany.com/aviation/.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Visit weathercompany.com. 

Next-generation Weather Prediction Technology Will Lead to a Better Understanding of Forecast Uncertainty, Promising Up to 15% Improvement in Forecast Accuracy

ATLANTA – March 20, 2025 – The Weather Company today announced it is now the first operational user of the Joint Effort for Data Assimilation Integration (JEDI), a groundbreaking weather forecasting framework developed by the Joint Center for Satellite Data Assimilation (JCSDA) and hosted by the University Corporation for Atmospheric Research (UCAR). This milestone implementation underscores The Weather Company’s commitment to pushing the boundaries of weather science and technology, especially with probabilistic forecasting to help improve decision making based on weather.

In an era where extreme weather events are increasingly impacting lives and economies, The Weather Company’s implementation of JEDI within its global high-resolution atmospheric forecasting system (GRAF) marks a significant step forward in weather prediction capabilities. Internal testing by The Weather Company indicates forecast accuracy improvements of up to 15% – a significant advancement in meteorological science – are possible as its team continues to unlock the full potential of JEDI with advanced weather observations.

Proprietary to The Weather Company, the existing GRAF model updates 6x more frequently and up to 3x the resolution compared to other leading global models.¹ GRAF drives short-term forecasting for the day ahead, which is critical in planning for people and businesses.

In collaboration with JCSDA – a research center of excellence based on a multi-agency partnership among NOAA, NASA, and the U.S. Navy and Air Force, with key collaborators including the U.K. Met Office and the U.S. National Research Foundation National Center for Atmospheric Research (NSF NCAR) – this first commercial use of JEDI within GRAF demonstrates The Weather Company’s leadership in adopting cutting-edge technology to deliver meaningful weather insights to millions of consumers and businesses worldwide.

“As the first institution in the world to operationalize JEDI for weather forecasting, The Weather Company is not just implementing new technology – we’re revolutionizing how weather forecasting will be done in the future,” said Dr. Peter Neilley, SVP of science and forecasting operations for The Weather Company. “We continue our commitment to innovate in weather forecasting technology and collaborate with the scientific community to solve global problems such as the increasingly disruptive impacts of weather.”

JEDI provides the highest quality analysis available of the current state of the atmosphere, which is crucial in making future weather predictions. An open-community software seven years in the making, JEDI integrates vast amounts of eclectic and asynchronous observations – including radar, satellites, weather balloons, aircraft, weather stations and more – and turns them into a consistent format to be fed into forecast models like GRAF with unprecedented efficiency and accuracy.

“Weather doesn’t operate in silos, and neither should we,” said Dr. Thomas Auligné, director of the JCSDA. “This successful first implementation of JEDI demonstrates how cross-sector collaboration can help bridge the gap between government research and operational forecasting, ultimately driving breakthrough innovations that benefit society as a whole.”

As the first operational user of JEDI, The Weather Company will create benefits within its GRAF forecasts and insights shared with consumers and customers. For example:

• Increased forecast accuracy: Improved data assimilation will enable material improvement in forecast accuracy and day-ahead skill for years to come, as the team continues to advance and upgrade the system.
• New cutting-edge weather observations: JEDI will enable The Weather Company to make better predictions by incorporating more types of weather observations into its GRAF system, such as specialized types of satellite observations, five-second updating data from aircraft, and mobile device pressure readings.
• Enhanced probabilistic forecasting: JEDI enables ensemble modeling, or multiple forecast runs, which delivers more accurate predictions of weather’s uncertainty. Seeing a range of potential outcomes can be crucial for critical decision making based on weather. An example of probabilistic forecasting can be seen in the newly released snowfall feature in The Weather Channel Premium app.

Behind the Technology: A New Era in Weather Forecasting

While recent attention has focused on single weather models, a high-performing prediction system requires much more than a single model. A true modeling system like GRAF has three basic components: (1) a data assimilation system that brings observational data into models; (2) a model core, which for GRAF is based on MPAS by NSF NCAR and tailored by The Weather Company team; and (3) a post-processing system that takes the model forecasts and turns them into useful products.

While media attention often highlights AI-based weather model cores, there is a growing body of evidence that the most important element in an accurate modeling system is the data assimilation. It serves as the foundation for all forecasting by providing more accurate initial conditions for weather predictions. Even newer AI models – such as the first-of-its-kind kilometer-scale model The Weather Company is developing with NVIDIA – will still benefit from physics-based models and technologies like GRAF and JEDI. And combining GRAF forecasts with artificial intelligence will also improve short-term precipitation forecasts, such as rain alerts down to the scale of a thunderstorm, to help people and businesses plan for what’s ahead.

As the world’s most accurate weather forecaster,² The Weather Company’s comprehensive approach combines advanced data assimilation through JEDI, the MPAS-based GRAF modeling system, and AI-powered blending of approximately 100 forecast models – including both physics-based and AI-based models. Expert meteorologist oversight then helps deliver unparalleled accuracy for location-specific forecasts, particularly crucial for high-impact local weather events affecting communities and businesses worldwide.

This advancement will further enhance The Weather Company’s ability to provide the most accurate, actionable weather insights across its consumer and enterprise solutions. For more information about The Weather Company’s efforts and its impact on weather forecasting, visit weathercompany.com.

Learn more: World Meteorological Day 2025: The future of forecasting is here

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

About JCSDA
The Joint Center for Satellite Data Assimilation (JCSDA) is a collaborative research center  hosted by the University Corporation for Atmospheric Research (UCAR). It brings together key U.S. operational agencies — including NOAA, NASA, the U.S. Air Force, and the U.S. Navy — and collaborators — including the Met Office and NSF-NCAR — to advance the use of satellite data in weather, ocean, and environmental forecasting. At the heart of JCSDA’s efforts is the Joint Effort for Data assimilation Integration (JEDI), an open-source software initiative that accelerates the transition of research into the next generation of operational forecasting systems. By fostering interagency cooperation, harnessing state-of-the-art computational infrastructure, and engaging a broad scientific and user community, JCSDA ensures that satellite observations are fully leveraged to enhance environmental prediction capabilities..

About UCAR
The University Corporation for Atmospheric Research is a nonprofit consortium of more than 130 North American colleges and universities focused on research and training in Earth system science. It manages the U.S. National Science Foundation National Center for Atmospheric Research on behalf of NSF.

New chief technology officer and chief business officer – GM consumer bring expertise from CNN and SoundCloud

ATLANTA — March 4, 2025 — The Weather Company, the world’s most accurate weather forecaster¹, today announced the appointment of two key executives to its leadership team: Matthew Drooker as chief technology officer and Brennan Gerster as chief business officer – GM consumer. These strategic appointments will accelerate the company’s mission to instill confidence, drive decisions, and propel the future in midst of a changing climate and rapid technological advancements.

Matthew Drooker

As chief technology officer, Matthew will lead The Weather Company’s technology strategy, focusing on building efficient digital foundations, extending forecasting capabilities, and designing systems that enable world-class experiences for both its consumer and enterprise businesses.

Brennan brings extensive experience in building and scaling consumer-focused businesses and a deep understanding of the media and technology landscape. As chief business officer – GM consumer, he will oversee product, content, design, business operations, product analytics, customer support, and programmatic advertising to further strengthen The Weather Company’s digital properties, including The Weather Channel app, weather.com, Storm Radar, and Weather Underground.

“With 330 million monthly consumers and hundreds of businesses relying on our forecasts and products, we must continue to innovate to best translate and explain weather’s impact on people, communities and businesses,” said Rohit Agarwal, CEO of The Weather Company. “Matthew and Brennan bring exceptional expertise to strengthen our ability to deliver the world’s most accurate forecasts, create meaningful experiences for consumers, and provide actionable weather intelligence to businesses.”

Brennan Gerster

Matthew joins The Weather Company from SoundCloud, where as CTO he enabled the delivery of innovative audio solutions to a global user base of musicians and fans. Previously, at Warner Media/Turner Broadcasting System, he was senior vice president of platform technology for products & operations and CTO of CNN. There, he led the modernization of digital media platforms that helped establish CNN as the world’s #1 digital news service and a top destination for premium advertising.

Brennan most recently served as general manager and chief revenue officer at SoundCloud, where oversaw growth marketing, product strategy, ad revenue, and business operations. His background includes leading growth initiatives at CNN, fundraising as CFO of Vengo Labs, and managing financial operations for iHeart Radio’s digital properties.

While at SoundCloud, Matthew and Brennan together spearheaded remarkable growth, achieving a 2x increase in subscriptions and a substantial 30% increase in advertising monetization. Their combined leadership led SoundCloud to its first-ever profitable period in the company’s 15+ year history.

Both executives will play crucial roles in advancing The Weather Company’s mission during a time when accurate weather information has never been more important. The additions of Matthew and Brennan reinforce the company’s investment in its unique human-plus-machine approach that marries cutting-edge technology and human insight, as well as its product innovation to help consumers and businesses make sense of vast amounts of data and weather observations, enabling better decision-making.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

Leveraging Rich Data Sets, the New Feature Provides Visual Snowfall Probabilities To Empower Informed Winter Weather Decision Making, from Commutes to School Closures

ATLANTA, Feb 5, 2025 – The Weather Channel mobile application, the flagship consumer app of The Weather Company, today announced the launch of  a new premium snowfall feature – available first on iOS – designed to deliver more comprehensive, reliable, and actionable winter forecasts. Powered by AI, this probabilistic snowfall forecast combines rich data with an intuitive interface to provide the likelihood of a range of snowfall outcomes up to 72 hours in advance, empowering users to make confident decisions in the face of changing weather.

Snowfall forecasts can lead to stress and uncertainty when the predicted amount differs from what is observed, making it difficult for people, businesses and communities to plan ahead. Unlike deterministic forecasts, which represent one potential outcome, probabilistic forecasts enable information about the full range of possible outcomes. Therefore, probabilistic snowfall forecasts offer a more comprehensive way to understand and prepare for winter weather by presenting possible snow accumulation amounts and their likelihood.

For example, while a deterministic forecast might indicate an expected snowfall amount of 5 inches in the next 24 hours, a probabilistic forecast reveals there’s also a chance of as little as 1 inch or as many as 10 inches of snowfall in that time, which might prompt a user to change plans or prepare alternatives accordingly. These options help users better understand uncertainty in the forecast and equip users with trusted insights to better prepare for scenarios ranging from light flurries to major snowstorms.

“Planning for winter weather requires more than just knowing the most likely snowfall amount,” said Peter Neilley, Ph.D., director of weather forecasting sciences and technologies at The Weather Company. “We recognize the importance of providing insights that account for the inherent uncertainties of weather and how they can impact you. Our probabilistic forecasting helps people see and understand all possible outcomes, reducing the potential for misalignment between the forecast and what’s actually happening outside.”

The launch of probabilistic snowfall forecasts follows The Weather Channel App’s recent expansion of its dynamic Activities Forecasts and existing health & wellness forecasts. The app equips users with expert tips on how weather impacts health factors like allergies, UV exposure, and breathing conditions, while also offering tailored insights for outdoor activities such as hiking, cycling, golf, and pickleball, helping users make the most of their time. For Premium users, the app’s new Air Travel feature offers localized weather forecasts and activity indexes for departure, layover, and arrival airports  to support seamless travel planning.

All powered by the world’s most accurate forecaster,¹ these innovations further solidify The Weather Channel App as the leader in providing actionable weather insights to help people make better decisions.

“The Weather Company is dedicated to going beyond the forecast, distilling the data to explain how weather impacts you,” said Rachel Chukura, head of consumer product at The Weather Company. “Launching new features like Probabilistic Snowfall elevates the user experience and transforms data into meaningful insights that help people navigate their daily lives and empower them to confidently plan ahead.”

Probabilistic snowfall forecasts are now available for Premium users on The Weather Channel iOS app in the U.S. Download the app from the Apple App Store to experience the future of winter weather planning. Coming later to Google Play Store. For more, visit www.weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

Collaborations with OFF! Brand, Professional Pickleball Association, Strava and Supreme Golf
Enhance Consumer Experience

ATLANTA – December 18, 2024 – The Weather Channel mobile application, the flagship consumer app of The Weather Company, delivers weather expertise and trusted data and insights to consumers. To provide the best app experience and to help people plan beyond the forecast, the leading weather app now offers Activities Forecasts to help track when conditions are ideal to get out and do what you love. Together with trusted brands across industries including OFF! Brand, the Professional Pickleball Association, Strava and Supreme Golf, The Weather Channel App helps people plan their next outdoor adventure and make the most of valuable time, no matter the season.

According to research, people are using weather information to help plan their activities – 72% of surveyed app users say that checking the weather plays a key role in activity planning.¹ The Weather Channel App, from the world’s most accurate weather forecaster,² continues to be the leading weather app people turn to to help them make confident decisions to live their best life.

“In our research with app users, outdoor enthusiasts plan activities in cold or hot weather, rain or shine, no matter the season. It’s clear that people want relevant, digestible weather that explains how weather impacts their activities and their health,” said Rachel Chukura, head of consumer product at The Weather Company. “Whether you’re going for a run on a sunny day, booking a tee time during allergy season, or planning a camping trip around mosquito activity, The Weather Channel App brings together weather insights with content from industry leaders to help connect the dots between weather and what matters most to people.”

Get forecasts and additional information tailored to specific activities that can be impacted by weather, such as camping, hiking, running/walking, cycling, golf, gardening, and tennis & pickleball. Even more, the app also helps you better understand how weather may impact well-being with information tailored to health conditions such as skin health, breathing, allergies, and cold & flu.³ For example, keep up with cold & flu season, sunburn risk or dry skin risk before you head outside, no matter the weather.

Activities Forecasts, available on The Weather Channel App for iOS and coming next to Android, let you check when weather conditions are best for planning your next activity or adventure:

• Help protect loved ones from mosquitoes with the OFF!Cast Mosquito Forecast: Optimize outdoor time with tips, content and an at-a-glance risk level of mosquito activity by ZIP code based on local weather conditions for today and the days ahead, together with OFF!®, America’s #1 trusted Insect Repellent brand in 2024.⁴ Available in The Weather Channel App’s Activities Forecasts for camping, hiking, golf and gardening.
• Plan for your next match with help from the Professional Pickleball Association: Check out how the weather might affect your tennis or pickleball game. Get pro tips from the Professional Pickleball Association, the global governing body of men’s and women’s professional pickleball and pioneering organizer of the PPA Tour.
• Get popular running and cycling route recommendations with Strava: Find recommended running or cycling routes by easy or moderate difficulty with the help of Strava, the app for active people with more than 135 million athletes in more than 190 countries. Routes are currently available in the app for Atlanta, Chicago, New York City, and Philadelphia.
• Search courses and book your next golf game with Supreme Golf: Align your game with optimal weather conditions and find a curated list of nearby golf courses, check availability and book tee times at over 9,000 U.S. courses with Supreme Golf, a leading tee-time marketplace and golf course software company. Customize your search by current location or selected city, and filter results by distance, price and rating.

As weather changes and becomes more impactful, it’s never been more important for people to have a weather app they can trust to learn what to expect when deciding on their next activity. The Weather Channel App offers reliability, combining nearly 100 forecast models through a proprietary mix of AI and human expertise to create the freshest, highly personalized forecast for any time and location requested, unique to you.

The Weather Channel App is a helpful, free tool for activity planners, with the option for additional features and services for paid subscribers of The Weather Channel App Premium. Download The Weather Channel App on your device from the Apple App Store and Google Play Store.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

New CEO and CFO appointed; former CEO transitions to President role overseeing Enterprise business

ATLANTA — Nov. 12, 2024 — The Weather Company, the world’s most accurate weather forecaster,¹ today announced key executive leadership changes designed to accelerate growth and enhance its ability to prepare people, businesses, and communities for weather’s increasing impact.

Rohit Agarwal has been appointed as Chief Executive Officer (CEO) to lead The Weather Company into its next phase of growth. He brings extensive product and commercial experience with a proven track record of building high-performing organizations and transforming businesses. In his most recent roles, Agarwal served as Chief Product and Revenue Officer at SoundCloud and Chief Product Officer at CNN. He brings a track record of creating long-term growth and value through growing audiences and deepening engagement. Prior to SoundCloud and CNN, he held various leadership positions at companies including HSBC, Trustpilot, and AOL.

“I am honored to lead The Weather Company at this exciting time,” said Agarwal. “Weather is playing an increasingly integral role in business and people’s lives. Our goal is to strengthen our position as the most accurate weather forecaster and the most trusted news source in America² by offering indispensable tools and experiences to give people and businesses the information and confidence they need to make better and more informed decisions. With increased investment and focus, we’re poised to deliver even greater value to people who depend on our consumer digital properties, and businesses that rely on our proprietary weather data and insights.”

In a strategic move to accelerate enterprise growth, Sheri Bachstein will transition from CEO to the role of President. In this capacity, she will lead The Weather Company’s Enterprise business, overseeing Advertising, Aviation, Media, and Government & Defense product and solutions and client portfolios.

“We see great growth potential in the Enterprise sector, and we aim to become as prevalent in this space as our The Weather Channel® brand is with consumers,” added Agarwal. “With

Sheri’s deep industry experience and relationships, she is the right leader to expand our Enterprise business and unlock its full potential.”

Alongside Agarwal, Michael Love joins The Weather Company as Chief Financial Officer (CFO), bringing a wealth of financial expertise to support the company’s growth plans. Michael previously was CFO of Intuit Mailchimp, where he was instrumental in developing and executing the company’s financial plan. Prior to Mailchimp, Michael led finance and strategy for Home Depot’s Pro business unit and served as a Principal at the Boston Consulting Group (BCG).

The Weather Company remains committed to enhancing its position as the world’s most accurate forecaster. The Weather Company combines AI, advanced weather science and technology, and human expertise to deliver unparalleled weather forecast accuracy. Its forecasts are 3x more likely to be accurate than those of its closest competitor, a testament to its decades of meteorological expertise, deep understanding of consumer behavior, and data science proficiency.1

This combination of human expertise and advanced technology is perhaps best known within its digital consumer properties – The Weather Channel app, weather.com, Weather Underground app, wunderground.com, and Storm Radar app. The Weather Channel brand connects with more than 360 million consumers wherever they are with data-driven insights that go beyond the forecast to help people make more confident decisions when planning outdoor activities and travel, as well as information on how weather affects their health and well-being.

Through its Enterprise business, which includes offerings for broadcast, media, aviation, advertising technology, and weather data and intelligence solutions for a variety of other industries, The Weather Company delivers meaningful insights to businesses increasingly affected by weather in their decision-making processes.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.

Trial aims to increase mission success, reduce costs and protect lives by integrating new technology and superior data within synthetic environments

ATLANTA – Nov. 7, 2024 – As the battlefield undergoes transformation, so does the need for understanding  weather’s impact. In a changing climate characterized by erratic swings in weather patterns and increased intensity of severe weather events, the reliance on accurate and reliable weather data for operational, strategic, and infrastructural decisions has never been more critical. Traditional, synthetic weather simulations fall well short when it comes to replicating real-world conditions on land, at sea, and in the air.

As part of its collaboration with SimCentric, The Weather Company will be providing integrated weather data, visualization and risk analytics for Exercise Talisman Sabre 2025. Exercise Talisman Sabre is the largest combined military training activity between Australia and the United States plus 23 other partner nations, and happens every other year. For the first time at a large-scale joint defense exercise, live weather data aligned to training event profiles and risk thresholds will be available to help defense training and simulation leaders improve efforts across distributed training areas and diverse exercise profiles.

While many current simulations and digital twins have used synthetic weather, The Weather Company’s Weatherverse™ solutions deliver real weather information, based upon historical, current and forecasted datasets and weather models, for use in live, virtual and constructive simulation environments at a global scale. The Weather Company uses advanced analytics to automatically detect weather-related impacts on training exercises tied to specific locations, enabling better informed insights, more confident decision making and improved outcomes.

The Weather Company’s Weatherverse Planner™ Plugin deployed within SimCentric’s military planning and live training monitoring solution SAF-FORESIGHT will be employed in planning for Exercise Talisman Sabre 2025, which will take place in July and August next year across the Indo-PACOM region. Designed to test forces in planning and conducting joint, coalition military operations, Talisman Sabre aims to improve the combat readiness and interoperability between partner nations.

A view of weather conditions over Northern Italy, as seen in Weatherverse Planner. Color coding is based on set thresholds for each condition to help personnel more easily gain situational awareness of weather risk.

This incorporation of weather data from the world’s most accurate forecaster¹ into SAF-FORESIGHT enables its seamless integration into planning and operational processes. Access to current weather conditions, forecasted conditions, summary dashboards and weather data allows for more interactive and intuitive visualizations, helping customers better understand and prepare for the actual effects of weather conditions on the safety and outcome of training exercises.

Weather conditions can affect a broad range of military operations, such as soldier deaths due to extreme heat or cold, littoral risks in high sea states, the dangers of low visibility and electrical activity on helicopter maneuver, misjudgment of tidal patterns on platform insertion, fire danger for high explosive munitions and severe injuries from parachuting in high winds.

“Globally, we’ve seen evidence of weather’s impact creating risks and ongoing dangers to personnel and platforms, in addition to the potential inability to conduct training in certain weather conditions leading to reduced military readiness,” said Dr. Adam Easton, CEO of SimCentric. “We continue to evolve and improve our world-class SAF-FORESIGHT technology, and working with The Weather Company helps us deliver to military planners and stakeholders practical tools that enable them to plan training effectively, mitigate key risks at a system level, and achieve the balance between realism and risk that all military training must resolve.”

SimCentric is working with The Weather Company to enhance safety in training by integrating reliable real-time weather data into SimCentric’s SAF-FORESIGHT live training safety software. This cooperation aims to leverage the innovation and leadership of both companies to facilitate a new range of holistic, system-level risk mitigation measures to be employed by users of SAF-FORESIGHT, a unique live training safety tool that ultimately strives to save lives and reduce injuries in training.

“As weather grows more disruptive and impactful on operational and planning requirements, it’s increasingly clear that leaders within the defense space require increasingly reliable, real-time weather intelligence,” said Sheri Bachstein, president of The Weather Company. “Cooperating with innovators like SimCentric and as part of the Talisman Sabre exercise has helped crystallize how critical it is to incorporate reliable, globally scaled weather data and insights into simulation environments such as defense planning and live training scenarios to help improve confidence in both decision making and outcomes.”

In addition to working with SimCentric, other defense industry leaders including many of the top prime contractors are actively exploring how best to leverage Weatherverse solutions to help improve the effectiveness of military planning, as well as live, virtual and constructive simulations. Users of Epic Games’ Unreal Engine for visual rendering can now leverage Weatherverse Sim as a plugin to integrate weather data into Unreal-powered simulation environments, whether offline or via API. Additionally, The Weather Company is working with NVIDIA to make Weatherverse capabilities also available on NVIDIA Omniverse,™ the platform for connecting and developing OpenUSD applications.

About SimCentric
SimCentric is a technology company focused on transforming training, safety and operational decision making through innovation.  We develop commercial, off-the-shelf technology and strive to be thought leaders and innovators in the areas of: Joint Fires training, Range Safety, fratricide prevention, and Virtual Unreal Engine training environments. For more, visit simct.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.  

For the first time, users of Epic Games’ Unreal Engine can now integrate high-fidelity global weather data into Unreal-powered simulation environments, whether offline or via API. 

ATLANTA – Nov. 7, 2024 – As weather grows more disruptive and impactful for people and businesses, it’s increasingly clear that proper planning requires reliable weather intelligence. As a provider of actual weather data for use in live, virtual, and constructive simulation environments, The Weather Company today announces Weatherverse^TM Sim for Unreal Engine is now available via plugin. Users of Epic Games’ Unreal Engine can now integrate offline or API-provided weather data for visual rendering within simulation environments. With access to high-fidelity weather data from the world’s most accurate weather forecaster,¹ anyone using Unreal-powered visual rendering can better visualize and understand the actual effects of weather conditions in an interactive and intuitive manner.

While many current simulations and digital twins use synthetic weather, The Weather Company’s Weatherverse™ solutions deliver real weather data, based upon historical, current and forecasted datasets and weather models, for use in planning and simulation environments at a global scale. This enables better informed insights, more confident decision making and improved outcomes where weather is a contributing influence.

“It’s no secret that weather impacts all of us every day. Whether you’re animating films, developing games, or creating 3D models or immersive experiences, being able to integrate realistic weather requires the most accurate forecasts and a trusted weather partner,” said Sheri Bachstein, president of The Weather Company. “This plugin is for anyone running simulations using the Unreal standard for visualization and who require the integration of actual, real-time weather conditions, rather than synthetic data and the limitations that can bring.”

A view of the actual weather in Washington, D.C. on a foggy day, as visualized within Weatherverse Sim by The Weather Company.

About the Technology: Better Accuracy Means Better Visualization

At the core of Weatherverse Sim is The Weather Company’s own GRAF system, a high-precision, rapidly-updating global weather modeling system capable of predicting phenomena as small as a thunderstorm virtually anywhere on the planet. The GRAF model uses high-resolution data to provide current and forecasted weather activity worldwide. As part of a continued collaboration with NVIDIA, The Weather Company will continue to advance weather forecasting, driven by AI, with GRAF to get an even more accurate forecast focused on high-resolution needs to help fuel business decisions with actionable forecasts and insights.

Weatherverse Sim utilizes the GRAF model to inject real weather data into planning and simulation environments, delivering accurate conditions from the surface up to 55,000 feet in elevation, in 1,000-foot increments. This results in hyper-realistic visual recreations of weather conditions, including clouds, precipitation, humidity, and visibility. Additionally, the data supports existing physics models in simulators, encompassing critical elements like turbulence, which, although invisible, can significantly impact objects and environments. For enhanced simulation rendering, Weatherverse Sim even incorporates probabilistic weather forecasts that express predictions as a range of possible outcomes with associated probabilities.

Weatherverse Sim for Unreal Engine can access current and forecast data anywhere around the globe from offline datasets as needed or, more commonly, via customizable API services tailored for each instance. Recognizing the diverse ways weather data can be used, The Weather Company offers variants to support a broad range of requirements—from simpler simulators that only need weather data for surface conditions to advanced Level-D simulators that benefit from increased fidelity with up to 50 additional vertical layers of data in 1,000-ft increments up to 55,000 feet in elevation. In every case, users can benefit from high-end, realistic weather condition visualizations for simulation needs anywhere in the world.

This plugin for Unreal Engine users is the next step in providing revolutionary weather capabilities to new audiences. Over the past year, The Weather Company team has been hard at work continuing to innovate and extend its expertise in weather forecasting into new markets with cutting-edge solutions. As one example, defense industry leaders and leading prime contractors are actively exploring Weatherverse solutions to improve the effectiveness of military planning, training and simulation outcomes. For more about Weatherverse SIM, visit www.weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com. 

Predictive storm tracking solution offers hyperlocal, street-level severe weather and news alerts 
across 70+ stations within Sinclair Broadcast Group

ATLANTA – October 29, 2024 – To help keep their communities safe and informed of the latest weather information, broadcasters need accurate, compelling and flexible tools built on the latest technology. On-screen crawling alerts deliver some of the most critical updates during severe weather threats, when stations see large spikes in viewership. The Weather Company today announced that WKRC-TV, Sinclair Broadcast Group’s television station in Cincinnati, has recently upgraded its weather alerting platform to Max Alert Live from The Weather Company to help ensure the reliability and trust its viewers depend on. Sinclair Broadcast Group has also made the tool available to over 70 of its U.S. stations.

“When severe weather strikes, our viewers depend on us to deliver urgent updates that keep their families safe,” said John Gumm, chief meteorologist at WKRC-TV. “With Max Alert Live, I can see storms coming with an incredible level of granularity and quickly communicate those threats in a flexible manner. I can automatically broadcast and visualize county-by-county storm threats without disrupting programming.”

Max Alert Live is a severe weather alerting platform that helps broadcasters stay ahead of weather threats so viewers can stay in the know. Reliable data and graphics from The Weather Company, the world’s most accurate weather forecaster,¹ help pinpoint the path, timing and intensity of storms down to a specific neighborhood up to 6 hours in advance. Max Alert Live then automatically renders the alerts, allowing WKRC to keep its viewers updated with customizable graphics, maps and crawls, as well as automatic delivery of targeted storm warning and alerts.

Cloud-based remote access allows broadcasters to manage alerts from anywhere with an internet connection, ensuring seamless coverage and uninterrupted severe weather alerting. Crawls and graphics can match a station’s current on-air look and dynamically adapt to changing weather conditions and urgency. Broadcasters can tailor trigger conditions, frequency, maps, graphics and text in an easy-to-use interface, as well as integrate rich graphical content already created within an existing Max account from The Weather Company.

Key capabilities and benefits for viewers include:

• Warnings displayed while watching other shows: Flexible programming integration allows critical radar maps, customized alert crawls and live county-by-county warning graphics to be overlaid onto regular broadcasts without disrupting live shows, and across OTT, web, mobile and social channels.
• Hyperlocal, customized alerts: High-resolution live radar maps give a 3D view of storms and tropical threats with neighborhood-level precision to help viewers best prepare for severe weather.
• Quick and engaging weather notifications: Direct integration with National Weather Service data triggers automatic weather watches and warnings to scroll across the bottom of the screen, with added details or images if desired.
• One-stop shop for weather and non-weather alerts: Beyond weather notifications, viewers can also see alerts on school closings from BTi. Max Alert Live also provides the ability for manual alerting to share sports scores, news headlines and more coming soon.

“As extreme weather grows more intense and impactful, it’s critical that broadcasters have the most powerful technology to help keep their communities safe and informed,” said Bill Dow, head of enterprise product from The Weather Company. “Combining the nation’s most robust radar data and severe weather alerting with high-resolution graphics and remote cloud capabilities, Max Alert Live is revolutionizing how innovative broadcasters like WKRC and those across Sinclair’s station group communicate urgent weather information to their communities.”

Learn more about WKRC’s use case with Max Alert Live.

Max Alert Live is commercially available today as part of The Weather Company’s Max suite of solutions urpose-built for media companies. For more information, visit weathercompany.com.

About The Weather Company
The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.