AI in weather forecasting, prediction and communication
In today’s environmentally-conscious world, Toyota came to The Weather Company looking to reach and engage auto-intenders. Since Toyota’s Prius Prime vehicle is more technologically advanced than your average car, Conversations technology provided a perfect vehicle to engage and educate this tech savvy audience.
The Weather Company and Toyota collaborated on the first cognitive ads for the auto industry with Conversations. AI was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users.
Toyota uses Conversations to interact with consumers
The Conversations solution engaged in real-time dialog, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across The Weather Channel app and website.
These great results also may help to inform Toyota’s overall planning and strategies—from product to supply chain management to marketing.
Google Rich Media Interaction Time Benchmark
increase in purchase consideration among males 35–49
higher engagement with audience-based location targeting than other audience-based campaign targeting used
total user Conversations
interactions per session for desktop web