AI in weather forecasting, prediction and communication
TV viewers demand fresh forecasts 24×7
As more TV stations move to a 24-hour news and weather broadcasting cycle, meteorologists and on-air weather personalities must keep their forecasts compelling and up-to-the minute. This requires constant refreshing of graphics for each forecast, sometimes several times an hour. And because TV stations also compete with mobile apps and social networks for viewers’ attention, the task of providing innovative, updated weather forecasts becomes even more challenging.
In 2018, TV 2 Denmark A/S began building a state-of-the-art broadcasting studio for its 24-hour channel, TV 2. A curved, 4K, ultra-high definition (UHD) LED screen would replace its traditional green screen, bringing news and weather graphics to life in brilliant color and definition. The broadcaster took the opportunity to review its weather data providers and systems. The station evaluated the Max Weather platform from The Weather Company which it had used since 2013, against a similar system from the Meteo Group. In addition to providing exceptional functionality and graphics, any future system would need to be user friendly.
Because the Max Weather platform was exceptionally straightforward to use, and because it had already performed well for the broadcaster, TV 2 chose to retain the solution from The Weather Company for its future broadcasting needs. It also chose to enhance the system’s performance with several new features that would attract and retain viewership for the station.