Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
Continue reading
The Weather Company
Join us at CES 2026
January 5 – 8
Forecasting the future of decision-making
Imagine being able to forecast how people feel, how they’ll act – and what they’ll buy – based on the weather. Spoiler alert: you can.
Meet with us at CES and learn more about our groundbreaking Wired for Weather research, developed in partnership with leading neuroscience firm, Neuro-Insight. The findings are remarkable:
- Weather rewires emotion, memory, and decision-making at a subconscious level, where 90% of decisions are made.1
- By leveraging these weather-driven mindsets, brands can boost marketing ROI by nearly 20%.2
We call it mindset marketing: a scientific, data-driven framework to connect with audiences in the context of their own lives, turning every forecast into a competitive advantage for marketers.
The Weather Company transforms one of the world’s most volatile forces into your most powerful marketing advantage – using trusted, predictive weather intelligence to drive outcomes with precision.
Ready to turn the weather into revenue? Request a meeting with us at CES today.
Humans are Wired for Weather
By understanding how weather affects the brain, you can also predict the impact of weather on consumer behavior. We call this Mindset Marketing. And we’ve got it down to a science.
Experience The Weather Company at CES
The Drop
A Wired for Weather experience
&
Wired for Weather Sky Suite
Stop by C Space in the Aria or schedule a meeting in our Sky Suite to chat with our advertising experts. We’ll show you how mindset marketing can help your brand predict emotion, anticipate behavior, and drive measurable results. As the world’s most accurate forecaster3 and one of America’s top 15 most trusted brands,4 The Weather Company:
- Empowers businesses to transform weather data into actionable intelligence.
- Combines advanced data, neuroscience, and AI to reveal how weather, one of the planet’s most powerful forces, can reshape marketing performance and business outcomes.
- Powers 25 billion personalized forecasts every day for 2.2 billion locations around the globe.
It’s no wonder that 100% of executives surveyed said weather impacts at least one cost metric in their organizations.5 Join us to find out how we can help put weather to work for you.
CES Tech Talk
Beyond the Forecast: The Technology Powering Your Decisions
CES sneak peek! Our CEO, Rohit Agarwal, explains how AI and trusted weather intelligence are revolutionizing personal and enterprise decision-making.
Thought leadership preview
Join us as leaders are taking the stage to discuss the transformative impact of data and AI, trailblazing women in ecommerce, and how to break through to Gen Z.
Monday, January 5, 3:00 – 3:30 PM
Brand Innovators Marketing Leadership Summit at The Aria
In this session, DJ Reali will host an engaging discussion with Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, focused on how the brand is leveraging data and AI to drive growth. The conversation will delve into changing consumer behavior, key technology trends, and the best data sources brands can tap into to drive ROI.
Speakers
- Michael J Ditter, Director Artificial Intelligence Strategy and Emerging Technology, Diageo
- DJ Reali, CRO, The Weather Company
Tuesday, January 6, 5:00 – 5:40 PM
Criteo’s Aria Sky Suite
There is no bigger moment for technology and advertising than right now. The rise of AI and agentic commerce is redefining how consumers discover, decide, and buy. As tech accelerates, leaders from across the ecosystem are being asked to guide their organizations through change – blending vision, empathy, and adaptability. Criteo’s “Women in Commerce” series brings together the trailblazers on the frontlines of this movement. We’ll explore how female leaders across advertising, retail, and technology are navigating this next era of transformation – and how the qualities that define great leadership today are exactly what will carry us to success in the future.
Speakers
- Sara Holcomb, SVP of Strategy, Criteo
- Lynn Kjolso, VP, Microsoft
- Amy Dowsek, VP of Industry Sales, The Weather Company
Wednesday, January 7, 11:15 – 11:45 AM
Creator Stage, LVCC Central Hall
Gen Z isn’t tuning in for the daily forecast, they’re asking their feeds. This shift is more than a habit; it’s a signal of how deeply-rooted digital habits shape not just how Gen Z consumes information, but how they plan, shop, and make daily decisions. In this session, leaders from The Weather Company and TikTok will explore how embedding accurate, real-time forecasts into Gen Z’s digital routines creates experiences that feel authentic, intuitive, and trusted. Join to learn how brands can integrate into daily routines to build relevance, spark engagement, and show up in moments that matter most with the next generation of consumers.
Speakers
- Franklin Ramirez, Business Development Director & Product Partnerships, TikTok
- Frank Guardi, Vice President, Business Development, The Weather Company
Meet the team on site
Rohit Agarwal
Chief Executive Officer
Brennan Gerster
Chief Business Officer – GM Consumer
Matthew Drooker
Chief Technology Officer
DJ Reali
Chief Revenue Officer, Consumer
Dave Olesnevich
Head of Product, Advertising, Data & AI
Frank Guardi
VP, Business Development
Dani Feore
VP, Sales – CPG, Pharma, Emerging
Amy Dowsek
VP, Sales
Felix Zeng
VP, Sales – Programmatic
Jessica de los Santos
Sr. Account Executive
Mandy Kageff
Sr. Account Executive
Brad Westmark
Sr. Manager, Business Development
Justin Tuggle
Sr. Account Executive
1-2, 5 Impact of Weather study, Neuro-Insight on behalf of The Weather Company, April 2025
3 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, commissioned by The Weather Company
4 According to a Morning Consult Q1 2024 survey, The Weather Channel brand was the #13 most trusted brand in the U.S. The surveys were conducted from January 1, 2024 through March 31, 2024, among nationally representative samples of between 1,158 and 35,280 U.S. adults.