Max On Demand

Streamline your broadcasting workflows with a centralized, managed broadcasting service. Create elite weather graphics and collaborate across markets in real-time with our flexible, cloud-based broadcasting solution.

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Weather storytelling without limits

Your most valuable content shouldn’t be your most difficult to produce. While weather drives viewership, the traditional hardware required to deliver it creates a bottleneck of cost and limited flexibility.

Max On Demand removes the friction. Our cloud-based, managed service migrates Max weather workflows to a centralized platform, so your team can focus on the forecast not the hardware.

Now, your meteorologists can create and collaborate on high-quality weather stories from any browser, anywhere. Scale up your resources instantly for breaking weather and scale back down when the skies clear — eliminating idle equipment and unnecessary maintenance costs. With Max On Demand, you’re always ready to deliver, smarter and faster, on your own terms.

Please note: Max On Demand requires an active Max Cloud subscription to access these managed service capabilities.

Max Cloud dashboard showing Max On Demand widget.

Max On Demand is conveniently accessed through the Max Cloud platform.

From on-prem to flexible weather content production

TV broadcast groups are navigating unprecedented change — consolidation, streaming competition, and shifting viewer expectations — all while facing pressure to cut costs without compromising quality.

Max On Demand helps your newsroom overcome:

Inflexible on-prem workflows: Give your meteorologists the freedom to create and publish high-impact weather stories from anywhere — home, the field, or the studio — for seamless coverage during staffing gaps or severe weather.
Scaling up without overspending: Expand your reach across markets instantly without the burden of additional hardware. Deploy resources with a single click during breaking news and scale back as needed to optimize your technology and budget.
Multi-platform broadcasting demands: Meet the 24/7 demands of broadcast, streaming, and digital with a flexible system designed to power every screen without limits.

A meteorologist male works remotely from his camper van in the wintry mountains.

Benefits of Max On Demand

Total mobility

Empower staff to work from anywhere and create content across multiple platforms with ease — all through their laptops.

Lower cost of ownership

Reduce the need for on-prem workstations sitting idle and cut out ongoing maintenance and IT complexity.

Zero maintenance overhead

Eliminate patch installations and stay current with version updates — The Weather Company handles it all.

“Click-to-scale” quickly

Deploy additional Max instances when demand spikes during breaking weather, then scale back down when done.

Unmatched accuracy

Access over 100 forecast simulations and proprietary datasets from the world’s most accurate forecaster.¹

Key features

Browser-based access

Create weather stories remotely in a cloud-based, centralized platform.

Remote Max workflows

Share Max content, show preparation materials, and workflows instantly and efficiently across markets.

Pay-as-you-use access

Access and pay for specific Max services only when needed vs. managing resources and individual hardware systems.

Let's talk

Contact our experts today to explore scalable, cost-effective cloud broadcasting workflows built for the modern newsroom.

Frequently asked questions

What is Max On Demand?

Max On Demand is a cloud-based, managed broadcast service that transforms traditional broadcasting workflows and their tech stacks. Meteorologists can access Max through any browser to create and collaborate on weather content from anywhere, anytime — without maintaining on-prem workstations.

Can meteorologists work remotely with Max On Demand?

Yes. With the Max On Demand broadcasting platform, meteorologists can create weather content and collaborate across markets from anywhere — the field, studio, or home — with just a laptop and internet connection.

What infrastructure do I need for Max On Demand?

None. You only need an existing Max Cloud weather platform subscription to run Max On Demand. Max On Demand is browser-based and fully managed by The Weather Company. We handle all software updates, maintenance, patches, and infrastructure scaling — your team focuses on weather storytelling.

Can I scale up resources during breaking weather events?

Yes. Max On Demand enables deployment of Max instances instantly with a single click when severe weather hits. Stations can scale broadcasting workflows back down when coverage ends — no lead time or equipment acquisition required.

How does Max On Demand weather platform pricing work?

Max On Demand is a pay-as-you-use model, reducing total cost of ownership by eliminating underused hardware. Predictable budgeting replaces capital expenditures, and automatic cloud updates prevent obsolescence.

What makes The Weather Company’s data more reliable?

The Weather Company is the world’s most accurate forecaster,² combining AI innovation, proprietary technologies, and human expertise to deliver precise weather intelligence for people and businesses worldwide.