Meet the increasing demand for custom weather videos across digital platforms such as CTV, without additional production resources.

A dynamic, on-demand, weather streaming experience

Your audience craves relevant, and current, digital weather content that is available to them 24/7. And not just from broadcasts prepared for linear TV. ReelSphere leverages the power of Max and AI to create smart, snackable forecasts, weather alerting, and lifestyle weather videos on demand and at scale. With this easy-to-use, innovative technology, your meteorologists can focus on what they do best—telling more impactful weather stories on linear TV. With automated, highly-customized and short-form weather content generated by ReelSphere, viewers are more interested and engaged, making your Connected TV (CTV)  and Over-the-top (OTT) content offering an attractive option for advertisers.

Automate to customize your weather with ReelSphere

Meet the increasing demand for customized weather videos across digital platforms without additional production resources.

Why weather on CTV?


of adults 18-64 across the U.S. would consume ReelSphere content at least once a week1


of advertisers would consider sponsoring weather on CTV2


Extend your weather streaming content reach

Leverage Max and AI to rapidly build and serve videos for all digital platforms, including CTV/OTT, so meteorologists can focus on linear TV.

Go beyond “one-size-fits-all”

Create targeted, hyperlocal, and adaptive videos at scale based on the forecast, day of the week, time of day and more.

Generate new revenue streams

Reap additional revenue opportunities with embedded, sponsored content.

See ReelSphere in action

In this video sample, experience a local forecast auto generated by ReelSphere, powered by AI.

Key features

  • Fully integrated with Max to utilize your existing weather technology and content
  • Highly-accurate weather information and alerting
  • Hyper-local curation based on the viewer location, weather, time of day, and day of the week adjusts to the needs and wants of the audience
  • High-quality video with stunning, dynamic, adaptive graphics
  • Option to have an AI-generated voice or the voice of your meteorologists
  • Accessible captioning and audio for a caption-preferred and multilingual population
  • Ability to include sponsored content for an additional revenue stream

Frequently asked questions

What is CTV weather streaming?

CTV weather streaming refers to the delivery of content through CTV devices such as Xbox, Roku, Apple TV, and more.

What is the most accurate weather streaming service?

The Weather Company is the world’s most accurate weather forecaster overall, according to a 2017-2022 study from ForecastWatch: Global and Regional Weather Forecast Accuracy Overview, 2017-2022, commissioned by The Weather Company.

Does ReelSphere require any hardware?

No. ReelSphere is a browser-based video production tool and requires no hardware since it’s SaaS-based.

Does ReelSphere use the cloud?

Yes. ReelSphere is integrated with Max Cloud. The cloud allows for weather streaming content to be contained in a digital repository, which allows for remote access and facilitates collaboration within station workgroups.

Does ReelSphere require hiring more staff or trained professionals?

No. Although ReelSphere allows your newsroom to create and publish sophisticated graphics, it is easy to use and is integrated into your organization’s existing Max product suite, requiring no additional staff.

Do I need to learn how to use all Max products to use ReelSphere?

No. ReelSphere is a supplement to the Max product suite and doesn’t require that users know how to use the Max weather system.

How do I request support?

For linear TV product questions, call 978.983.6350, email or submit a ticket via The Weather Community.

For digital/mobile product questions, email

Let’s talk

To learn more about automated, digital weather streaming content with ReelSphere, contact our media experts today.

Contact us

View footnote details

1 SmithGeiger Research Study, Q1 2024

2 “Weather OTT Focus Groups & Quantitative Survey”, Magid Research, March 2023