In an era of AI slop and banner blindness, brands are struggling to connect with audiences who are actually paying attention. Most digital platforms are built for the “scroll” — a passive state where users move past content as quickly as they consume it. But marketers need more than just massive reach; they need a receptive audience in a decision-making mindset.

This is where The Weather Channel digital changes the game. Unlike social feeds built for “boredom killing,” our platforms are built for “problem solving.” Users arrive with intent and trust, creating a unique window where your brand message doesn’t just appear, it lands.

The Weather Channel audience: Premium demographics every marketer wants

The Weather Channel digital provides a unique intersection of high-volume reach and high-value consumers. We’re engaging with buyers who have the means and the motivation to convert.

Affluence meets influence

Our digital users aren’t just financially stable — they’re significantly ahead of the curve. With a median net worth of $400k (22% above the national average),¹ this audience possesses the discretionary income to drive growth for premium brands.

This wealth is anchored by a 73% homeownership rate,² a demographic with immense purchasing power across financial services, home improvement, and retail. These are educated, professionally employed decision-makers who make the final call on major household purchases.

Beyond the forecast: The multi-interest consumer

One of our audience’s greatest strengths is its breadth. While users arrive for the forecast, their digital footprint reveals deep engagement across a wide range of lifestyle categories. For marketers, this offers the rare ability to reach diverse, high-value interest segments through a single, trusted platform.

• The active shopper: A staggering 90% of our audience are active shoppers (14% above the average)³ and they are constantly in the market for products and services.
• The global traveler: 75% of users are travelers (24% above the average),⁴ making The Weather Channel a critically influential touchpoint for the tourism and hospitality industry.
• Diverse engagement: Our users show strong, consistent engagement across entertainment, sports, health, and finance, proving that the “weather check” is part of a much broader, high-value digital lifestyle.

Ultimately, our users don’t just visit for the forecast — they stay because The Weather Channel is a central part of how they live, play, and spend.

The cross-platform pro: Mobile-first and market ready

The Weather Channel audience is platform-fluent. They lead a truly cross-platform life, making them a prime target for personalized advertising that feels relevant rather than intrusive.

• Socially active: They don’t just use social media – they over-index on specific high-value platforms, including Pinterest (31%), LinkedIn (29%), and TikTok (26%).⁵
• Mobile-first lifestyle: They have fully embraced the digital economy, with 70% utilizing mobile banking and 44% shopping directly via their mobile devices.⁶

The marketing implication is clear: They are connected, active, and ready to be influenced.

Reaching people when they’re actually listening

Planning as a daily essential

Whether you’re planning for soccer Saturday or prepping for a business trip, weather checking is a foundational routine, sitting right alongside reviewing a bank balance or a calendar. This creates a profound advantage: your ads appear during decision-making moments.

Timing the decision cycle

Understanding when people plan is just as vital as understanding why. Our data reveals a rhythmic “planning mindset calendar” that allows marketers to sync their message with the exact moment an audience is finalizing a shopping list or itinerary:

• Morning dominance: Peak usage occurs during the decision-making hours of early day-planning.
• The weekly kick-off: Sunday and Monday spikes signal “weekly planning mode” for professional and household tasks.
• The weekend lift: As intent shifts toward leisure, Fridays see a surge in forecast access.

The trust halo: Why contextual advertising matters more than ever

The environment where your ad appears is just as vital as the creative itself. The same reliability that makes us a daily essential for millions makes us a secure and powerful home for your brand. This foundation of reliability offers a premium level of brand safety and trust, ensuring your message is delivered in a high-utility setting that protects and enhances your reputation.

Receptivity through relevance

Advertising doesn’t have to be an interruption. On our platform, it’s often seen as a resource. In fact, 50% of users say advertising helps them stay informed about needed products and services.⁷ When a message is useful, credible, and relevant to the user’s current mission, the contextual advertising allows your creative to work significantly harder.

The weather context opportunity

This inherent trust creates a powerful opening for weather based advertising that generic platforms simply can’t match. By utilizing contextual targeting and programmatic triggers, brands can reach high-intent consumer audiences with surgical precision.

• Strategic sponsorships: Align your brand with high-value segments like “Outdoor Activities” or “Health & Wellness.”
• Seamless native integration: Blend into the user’s planning flow so the transition from forecast to purchase feels organic rather than disruptive.

By matching your message to the immediate environment your audience is experiencing, you move beyond simple reach and into high-utility advertising that actually converts.

The verdict: Why the forecast is a strategic necessity

We offer a rare combination of scale and precision that transforms how brands connect with consumers:

• Premium audience at scale: Reach affluent, educated, multi-interest consumers who have the means and motivation to buy.
• Intent-driven engagement: Catch users in planning mode, reaching them at the exact moment they are making real-world decisions.
• Trust + context = receptivity: Turn advertising into a value exchange by delivering relevant messages in a highly trusted, brand-safe environment.

The Weather Channel digital isn’t just a stop on the consumer journey; it’s the map for their journey. In a fragmented media landscape, that distinction makes us more than a smart media placement — we’re a strategic necessity for any brand ready to turn planning into purchase.

Whether it’s a quick temperature check in the morning or testing the hourly radar ahead of a storm, we guarantee The Weather Channel app can help you plan your day all season long. For those who haven’t been swayed into upgrading to a premium subscription, what if we told you those daily weather checks could unlock exclusive access to services?

Introducing The Weather Channel Premium Perks: the deals program that will turn your weather obsession into serious savings (up to $187 value to be exact). We’re talking up to four months of Spotify Premium, live sports and storytelling, travel discounts, golf app access and more.

Premium Perks: It’s more than ‘just’ weather

The Weather Channel Premium Perks partners

Think about your typical week. Maybe you’re planning outdoor activities, looking for new music for your workout, researching weekend getaways or trying to improve your golf game. Premium Perks connects your interests with curated offers that enhance how you live with (and plan around) the weather.

Rain or shine, they’ve been specifically chosen for people who care about being prepared, staying active and making the most of every day. Plus, many of these offers provide richer value than what you’d find directly on other sites.

How to unlock your Premium Perks

Follow our step-by-step guide to unlock your Premium Perks.

Step 1: Make sure you’re registered

You’ll need a registered weather.com account with a valid email address. This is how we deliver your exclusive promo codes and redemption instructions. Sign up here for free.

Step 2: Sign up for The Weather Channel Premium

You can start with the seven-day free trial at weather.com/subscribe. There’s no commitment, and you can explore all the premium weather features first. Learn more about all of the extra app and website perks you get when you upgrade to premium.

But note that your Premium Perks won’t kick in until you decide to activate your annual subscription.

Step 3: Complete your paid subscription

After your free trial, your annual premium subscription kicks in at $29.99.

Step 4: Check your email

Once you’re an annual subscriber, you’ll receive an email with all your Premium Perks codes and step-by-step redemption instructions for each partner. Be sure to read the terms and conditions for each.

Step 5: Redeem and enjoy

Use the provided links and codes to claim your perks directly on each partner’s website.

Who’s eligible

If you’re ready to upgrade to Premium (especially if you’re currently a free or ad-free user), you’ll get full access to Premium Perks once you complete your paid annual subscription.

Important Details:

• Location: Currently available to U.S. subscribers only
• Timing: Perks are delivered after your free trial period ends and you become a paid subscriber
• Email required: You’ll need a valid email address to receive redemption instructions

Already using some of these services?

Each partner has their own terms and conditions for how existing users can benefit. Check the specific terms for each perk before you upgrade.

Existing Premium subscribers

Premium Perks are included for eligible paid Annual Premium subscribers after a new purchase or paid renewal. If you are already an Annual Premium subscriber, you will receive your Premium Perks after your next paid renewal, provided you have a registered weather.com account with a valid email address.

The bottom line: Weather meets value

Premium Perks isn’t just about getting deals, it’s about enhancing how you live with the weather. Whether you’re building the perfect playlist, booking experiences for your summer vacation, or planning your next round of golf, these perks connect your weather awareness with your real interests.

Ready to turn your daily weather checks into serious value? Start your free trial at weather.com/subscribe and see what Premium (and Premium Perks) can do for you.

Premium Perks are exclusively available to paid annual Premium subscribers in the United States. Full terms and conditions, including partner-specific details, are available at weather.com/subscribe/premium-perks.

You check the weather before heading out, but how often do you think about the quality of the air that you’re breathing? If you’re managing allergies, asthma or other respiratory conditions, the air around you could be quietly impacting your health every single day. And for the vulnerable (including young children, pregnant and elderly) or chronic illnesses sufferers, your exposure to pollution and particulate matter mean that those tiny particles could end up nesting in your lungs.

The hidden health impact

Poor air quality isn’t just an environmental issue, it’s also a personal health issue. Living in areas with compromised or poor air quality has been linked to:

• Immediate symptoms like coughing, wheezing and throat irritation
• Long-term effects including reduced lung function
• Increased risk of heart attacks and strokes for those with cardiovascular conditions
• Complications for people with COPD, bronchitis and pneumonia

What’s the risk? Fine particulate matter (PM) from dust, fires, fumes, gas and other pollutants can penetrate deep into your lungs, enter your bloodstream and travel to organs, causing damage to tissues and cells. The EPA confirms that small particles less than 10 micrometers in diameter (smaller than the diameter of a human hair!) pose the greatest health risks because they can bypass your body’s natural defense systems.

The Weather Channel’s Air Quality Index

Find the Air Quality Index within the Breathing section of The Weather Channel app.

Think of our Air Quality Index as your personal air quality bodyguard. You’ll get personalized information based on your exact location, complete with color-coded maps that make it easy to see air quality levels from very good to very poor at a glance.

What we track

• PM2.5: Ultra-fine particles that can enter your bloodstream, including combustion particles
• PM10: Larger particles that can still reach deep into your lungs, such as dust, pollen and mold
• Carbon Monoxide (CO): A colorless, odorless gas that reduces oxygen delivery
• Nitrogen Dioxide (NO₂): Often from vehicle exhaust, and can trigger asthma
• Ozone (O₃): Ground-level ozone that worsens respiratory conditions
• Sulfur Dioxide (SO₂): Can cause breathing difficulties and lung inflammation

The weather connection

According to senior meteorologist Jonathan Erdman, there are a few main factors that play a crucial role in air quality.

1. Heat domes and temperature inversions can create a lid in the atmosphere, trapping pollutants near the ground with little to no wind to disperse it.
2. Favorable winds aloft can tap smoke from wildfires hundreds of miles away and send it into your area. If the smoke is dense enough and there’s a large number of wildfires, that smoke can reach the ground and be dangerous to breathe.

In our app, the Air Quality Index factors in additional data such as current temperature, humidity and dew point to give you a complete picture of how weather conditions are affecting the air you’re breathing.

Why you need the 24-hour forecast

Get a personalized 24-hour Air Quality Forecast in The Weather Channel app.

Knowledge is power when it comes to protecting your health. With our 24-hour Air Quality Forecast, you can:

• Time your activities: Plan morning jogs, evening walks or kids’ outdoor playtime during the cleanest air windows
• Optimize your commute: Choose the best times to drive with windows down or plan alternate routes during high-pollution periods
• Protect vulnerable family members: Get ahead of conditions that could affect pregnant family members, elderly relatives or children with asthma
• Make smart daily decisions: Know when to close windows and turn on an air purifier, use air recirculation while driving and when to avoid prolonged outdoor activities

Ready to take control of the air you breathe?

Visit weather.com/forecast/air-quality for your local air quality, and download The Weather Channel app to access your personalized Air Quality Index with color-coded maps and 24-hour forecast.

Spring is supposed to be the season of renewal, with budding flowers and warmer temperatures. But if you’re dealing with seasonal allergies, it might feel more like a season of Survivor. According to the CDC, allergic rhinitis (hay fever) affects up to 60 million people annually in the United States.

If you’ve been suffering through sneezes and sniffles, what if there was a better way to navigate allergy season than just loading up on antihistamines and nasal spray and hoping for the best?

The reality of pollen season

The American Lung Association puts it perfectly: “Pollen is perhaps the most obvious springtime asthma and allergy offender.” As trees, grass and weeds launch those tiny grains into the air, pollen can trigger symptoms that make breathing more difficult or even cause full-blown asthma flare-ups.

Tack on air pollution and sudden temperature changes, and your symptoms will be dialed up to 11.

Game-changer: The Allergy Risk Index

Here’s where things get exciting. Most pollen forecasts tell you about pollen counts – but The Weather Channel’s Allergy Risk Index goes several steps further. Instead of just reporting how much pollen is in the air, it predicts how intense your personal experience with that pollen will actually be over the 15 days.

Local pollen count and weekly allergy forecast in The Weather Channel app.

How? Our methodology combines real pollen data with real-time weather conditions that affect how pollen spreads and concentrates. This means accounting for wind patterns, humidity levels and temperature changes – all the factors that can make a “moderate” pollen day feel absolutely overwhelming.

Your complete allergy planning toolkit

In The Weather Channel app, you’ll find everything you need to plan your days (and weeks) around your allergies:

• Weekly outlook: Get specific breakdowns for tree, grass and ragweed pollens with clear low, medium and high ratings.
• Detailed pollen counts: See estimated pollen grains per cubic meter with color-coded forecasts for the next several days.
• Practical tips: Access proven strategies for managing symptoms right when you need them.
• Nationwide data: Get the latest news about pollen conditions across the country, plus helpful “Did You Know” videos to better understand your triggers.

Take control of your spring

The bottom line? You don’t need to lock yourself inside every spring. With the right information and planning, you can:

• Know which days to limit outdoor activities
• Plan medication timing around high-risk periods
• Understand why some days feel worse than others
• Make informed decisions about outdoor workouts and weekend plans

Ready to stop letting pollen call the shots? Get your personalized allergy forecast at weather.com/allergy or download The Weather Channel app to access your local Allergy Risk Index.

Because life’s too short to spend spring hiding indoors. We’ll help you get back to enjoying those beautiful days (tissues optional).

Beyond basic forecasts

Your weather app should be more than a simple “rain or shine” check. Consider it your schedule maker (or breaker), whether you’re planning your morning jog around pollen levels, timing your commute with future radar or staying informed with breaking news. The Weather Channel app packs serious utility into your daily routine.

From emergency severe weather alerts to seasonal forecasts, including mosquito activity and snow predictions, having the right information at the right time makes all the difference in how you plan your day.

Upgrade to Premium: More precision, better decisions

You don’t need to stretch your budget when it comes to the necessities. There are three tiers designed for every weather enthusiast:

Premium
The full suite of advanced features

Standard
Completely ad-free browsing

Basic
No cost, fewer ads and cleaner experience

Premium gives you the tools to plan like a pro:

• 72-hour future radar: See exactly when weather will hit your location
• 192-hour forecast: Plan your entire week with confidence
• NEW Storm Radar premium app: High-resolution storm and hurricane tracking with 6½ hours of global future radar
• Advanced map layers: Windstream, 30-mile lightning detection, 48-hour future snowfall
• Morning Brief: Newsletter delivered to your inbox

72-hour future radar forecast in The Weather Channel app.

Live activities: Real-time weather on your lock screen

Premium subscribers get instant updates without opening the app.

Live Activities on the lock screen showing precipitation alerts.

What it is:

Live Activities transforms your lock screen into a real-time weather monitor. Instead of guessing when rain or snow will start or stop, watch precipitation levels change minute by minute.

Perfect for:

Timing your walk between meetings, avoiding the carpool lane scramble in the rain or monitoring storm intensity without constantly unlocking your phone.

How to turn on Live Activities

1. Open The Weather Channel app and click your profile (top right corner)
2. Select “Notifications” in the top left menu
3. Scroll to “My Places” and click the alerts button under your location
   • Pro tip: Choose “Current Location” for alerts that travel with you
4. Turn on “Live Activities” by tapping the slider in the third box

Your weather optimized

With breaking news, alerts and precision forecasting all in one place, plus premium features that give you the detailed insights to make better daily decisions – why settle for basic weather when you can have the complete picture? Start your Premium free trial today.

Set up rain alerts (and never get caught by unexpected storms again)

Unexpected storms aren’t just an inconvenience, they can put your family at risk. One minute your kids are playing outdoors or you’re enjoying a family beach day, the next you’re scrambling to get everyone out of the water as lightning approaches. When you’re responsible for keeping your family safe, you can never be overprepared.

Lightning strikes and sudden severe weather can turn a normal day into an emergency situation if you don’t have advance warning. Tack on the surprise summer cold from an unexpected downpour, and you’ll have your hands full the next week.

So why wouldn’t you set up an extra layer of protection that works automatically?

Your 2-minute rain alert setup

Real-time alerts can give you the critical minutes you need to get your family to shelter, bring the kids and pets indoors or clear the pool before lightning strikes within 15 miles of your location.

1. Open The Weather Channel app and click your profile (top right corner)
2. Select “Notifications” in the top left menu
3. Scroll to “My Places” and click the alerts button under your location
   • Pro tip: Choose “Current Location” so alerts follow you everywhere (perfect for travel days)
4. Turn on “Real-Time Precipitation” by tapping the slider in the second box
5. Bonus protection: While you’re there, enable government-issued alerts for serious weather warnings and lightning alerts within a 15-mile radius
6. Customize your daily forecast delivery starting as early as 6 a.m.

Alert notification set-up screen in The Weather Channel mobile app

You’re protected

That’s it. You’ve just created a safety net that works 24/7 to keep your family informed and protected. No more wondering if those dark clouds are dangerous. Just reliable, advance warning that gives you time to act.

When it comes to your family’s safety, why wouldn’t you take every precaution available? Turn on your real-time weather notifications today.

A single misplaced ad can cost your brand more than just money – it can seriously erode consumer trust. In fact, 71% of consumers believe the content surrounding a brand’s ad is a reflection of its values.¹ That’s where The Weather Company’s digital properties, like The Weather Channel app and weather.com, stand apart.

Powered by the world’s most accurate forecast data,⁴ The Weather Channel digital ecosystem helps people live safer, smarter, healthier lives. That same purpose drives how we support brands. Through trusted, science-based insights and contextual precision, we create an environment that empowers both people and advertisers to make a meaningful impact, grounded in brand safety in advertising.

A must-have for millions = a must-have for marketers

We power over 25 billion personalized forecasts daily⁸ across 2.2 billion locations around the globe.⁹ As a result, our digital ecosystem attracts one of the largest weather audiences worldwide, but the real story is the depth of engagement. Our users spend quality time with our content, return daily, and almost 90% opt in to share their location data with us.¹⁰

Why The Weather Channel is brand safe

Science-first approach to content

Weather is uniquely safe because it’s rooted in science-based facts, not opinions. For decades, The Weather Channel has taken a science-first approach to everything we do. Our forecasts are built on real-time data from over 100 global models, powered by proprietary systems like GRAF^TMand our AI-optimized multi-model ensemble, WxMix. A rigorous process, augmented by expert meteorologists, allows us to create forecasts on demand tailored to specific locations and moments.

Privacy-forward

Our platform respects user privacy while maintaining the contextual relevance that drives performance. Premium Experiences are delivered based on real-time weather conditions through Weather Targeting, not intrusive tracking. This means marketers can align campaigns with the weather, not controversial or risky user-generated content. You can reach your audience in ways that feel timely, relevant, and genuinely useful.

Proven accuracy, transparent results

The Weather Channel’s forecasts are built on proof, not promises. Through Human-over-the-Loop (HOTL) intelligence and our proprietary Forecasts on Demand (FOD) engine, we combine human expertise with advanced AI to deliver hundreds of thousands of personalized, real-time updates every second – forecasts grounded in science and transparency.

Collaboration and innovation

Our partnerships with organizations like the National Center for Atmospheric Research (NCAR) and technology leaders such as NVIDIA drive the future of AI forecasting and visualization. By sharing methodologies and advancing scientific understanding, we build the openness and trust that define our brand and the safe, reliable environment advertisers value.

Advertising safety by design

Brand safety at The Weather Channel doesn’t stop with our content. It guides how we review, manage, and deliver advertising across our digital ecosystem. In doing so, we support ad compliance and responsible advertising aligned with industry standards, such as those of the Global Alliance for Responsible Media (GARM). With straightforward policies, trusted verification partners, and contextual intelligence powered by weather, we help your campaigns run confidently and safely.

Strict client-facing ad guidelines

Our Advertising Content Policies outline which ad categories are allowed, restricted, or prohibited across our platform. These rules protect both users and advertisers by keeping out high-risk categories such as violence, adult content, political advocacy, and misinformation. Sensitive categories – such as alcohol, financial services, or certain health-related messages – follow extra requirements and review so campaigns run safely and appropriately. Additionally, our Global Blocklist helps make sure your ads never appear next to content that could undermine brand trust

These exclusions apply universally across inventory to maintain a consistently safe environment.

Global Blocklist protections

Our Global Blocklist prevents ads from appearing alongside sensitive or unsafe content categories. The blocklist includes categories such as:

• Violence and weapons
• Politics and polarizing topics
• Adult or sexual content
• Misinformation and sensationalism
• Certain health claims
• Gambling, drugs, and other sensitive verticals

These rules are enforced across all placements to safeguard brand environments and user experiences.

IAS & DoubleVerify inventory filtering

We also work with Integral Ad Science (IAS) and DoubleVerify to add an independent layer of protection. These partners help review and classify our inventory in real time, giving advertisers more control over the sensitivity and risk levels their campaigns run against. It’s an extra level of transparency and confidence built right into the platform.

Contextual relevance without intrusion

We use real-time weather conditions – not personal identifiers or behavioral tracking – to make ads more relevant. Weather Targeting, a data privacy-forward messaging approach, reaches people based on mindset and moment, like getting ready for rain, heat, or seasonal shifts, without relying on intrusive data. It’s a simple way to deliver timely messages while preserving the trust users place in our platform.

The power of trust in brand-safe advertising campaigns

When campaigns appear in high-trust environments, they naturally see stronger engagement and deeper consumer connections. Studies show that advertising and trust are closely linked to consumer behavior:

By placing your ad on our platform, you’ll be present during critical decision-making moments entrusted to us – from deciding what to wear, where to go, or what to buy.

Marketers are also recognizing that same connection between trust and performance. Recent research highlights how it shapes media investment decisions:

• 96% of marketers evaluate a platform’s safety and data practices before investing in ads²²
• 78% say trust is now a true competitive advantage²³
• 60% let a platform’s core values guide where they spend²⁴

Trust is the new ROI, the defining metric for long-term brand growth.

Take the brand safe route to high-performing campaigns

Today’s advertisers need more than reach. They need the right balance of safety, performance, and trust at scale. With a foundation rooted in science, a commitment to user trust, and a proven ability to deliver opportunities in advertising that are both relevant and effective, The Weather Channel advertising solutions provide an environment where brands can grow with confidence.

The foundation of consumer trust: Industry-leading forecast accuracy

When it comes to weather-driven marketing, accuracy isn’t just a metric – it’s everything. The Weather Company is the most accurate forecaster globally, providing the reliable foundation that has made us one of America’s most trusted brands.¹⁰ 

What does this mean for advertisers?

• More contextually accurate weather-powered campaigns
• Better timing for seasonal promotions
• Improved efficiency through weather-based marketing decisions
• Stronger ROI on weather-influenced advertising spend
• A trusted, brand-safe environment to display your message

EcoFlow Integrated Marquee ad on The Weather Channel app

Industry-specific applications: Unleashing the power of weather-driven marketing

Brands have the freedom to choose a product from their portfolio that best matches the moment. Let’s explore how different categories can use Integrated Marquee ads to turn weather-powered creative into revenue:

Retail & e-commerce | Drive product demand year-round, from lawn mowers to snow blowers. Align products with seasonal needs and holidays.

Travel & hospitality | Convert weather checks into check-ins. Respond to real-time conditions with inspiration for rainy-day escapes or sunny imagery to inspire spring break travel during late winter doldrums.

Consumer packaged goods (CPG) | Supply weather demand. Highlight grilled hot dogs on sunny days or oven-ready entrees on rainy ones. Think sunscreen for your sunny day ad, replaced by a moisturizer ad when it’s wintry.

Entertainment & media | Set the perfect scene for movie and TV marketing. Reflect the forecast with comfy indoor visuals for streaming during rainy weather or sun-filled event imagery for outdoor venues on clear days.

Health & wellness | Remedy real-time needs. Feature current health conditions by featuring pollen indexes and allergy risk levels alongside relief products, or spotlighting cold and flu remedies like sore throat treatments in wintry visuals.

Sports & recreation | Get in the game at the perfect moment. Adapt creative imagery and messaging in real time – such as promoting tee times with sun-soaked visuals during ideal golf conditions or featuring  fall football gear as temperatures drop.

Automotive | Fuel interest when it matters most. Serve up a snowy backdrop for all-wheel drive or a sun-drenched convertible to match what drivers are experiencing.

Restaurants | Feed demand based on weather conditions. Swap in patio-ready visuals during sunny weather or delivery messaging during rain or snow.

Tyson Foods Ball Park^® Integrated Marquee on The Weather Channel app

Your next campaign starts here

Weather is personal. It shapes how we feel, what we do, and what we need, making it a powerful canvas for emotional marketing. Integrated Marquee ads help brands translate that moment-by-moment reality into authentic advertising that connects.

This is more than a media buy. It’s a scalable solution for brand storytelling – where data and design come together to reflect the mood, moment, and mindset of your audience.

Let’s bring your next story to life, one forecast at a time.