Even in an extremely divided country, there’s one thing both sides in the U.S. agree on: The Weather Channel is the most trusted media source.

The Trust in Media 2024 poll by YouGov is out and, once again, The Weather Channel is the most trusted news source by Americans. In fact, it has held the top spot in 2022, 2023, and now also 2024.


Read more at YouGov.com: Trust in Media 2024: Which news sources Americans trust


As weather is becoming increasingly more erratic and more impactful, it’s more important now than ever for people to have a trusted provider and partner to help you make better decisions around weather. As the most trusted news source, most trusted brand, and most accurate weather forecaster, The Weather Channel and its parent The Weather Company help turn weather into action.