Editor’s note: This article originally published in Flight Global (June 17, 2025)

Airlines face a range of seasonal weather challenges – from summer turbulence to winter storms. These conditions can delay flights, raise costs, and put passengers at risk. Managing disruptions takes more than reacting in real time. It requires forward-looking, accurate weather intelligence that supports better decisions. By combining long-range forecasts with mid-term risk outlooks – such as 3-, 5-, and 7-day storm forecasts – airlines can adjust routes and reduce delays before severe weather hits.

To address these critical forecasting needs, The Weather Company delivers the world’s most accurate forecasts,¹ and advanced meteorological intelligence that powers aviation decision making. Our Weather Mix (WxMix) system delivers mid-term aircraft weather forecasts using nearly 100 global models. It also includes The Weather Company’s proprietary Global High-Resolution Atmospheric Forecasting System (GRAF^®) for high-resolution updates. WxMix provides decision points up to 10 days in advance to help aviation leaders stay ahead of developing weather. These tools give airlines the confidence to adjust routes, allocate resources, and keep operations running smoothly even when the forecast turns volatile.

How seasonal weather disrupts airline operations

Seasonal weather puts constant pressure on airline performance. Each season brings its own set of risks. Winter storms can shut down airports with snow, ice, and low visibility. Tropical systems like hurricanes can force reroutes and cancellations across entire regions. In summer, turbulence from jet streams and storms causes mid-air instability, extra fuel use, and injuries.

Turbulence is a growing concern in aviation worldwide, and the changing climate is making it worse. A 2023 study from the University of Reading found skies are now 55% bumpier than 40 years ago.² This finding demonstrates why airlines need accurate, near-term weather forecasts to help reduce risks and keep flights safe.

With these challenges in mind, airlines need more than daily weather updates. They require weather forecasts with a clear risk outlook for better contingency planning and resource allocation.

A clear and concise visualization of the storm’s anticipated impact

The power of mid-term forecasting for operational readiness

Advanced forecasting helps airlines get ahead of seasonal disruptions. The WxMix system delivers insightful and actionable mid-term outlooks, including 3-day tropical forecasts and 7-day winter storm projections. These insights let airlines adjust routes, move crews and aircraft, and prepare before severe weather arrives.

When airlines use these forecasts in aviation planning, they can make smarter choices about schedules, fuel use, and aircraft placement. For example, suppose a winter storm is expected at a key hub. In that case, they can move planes, reassign crews, and alert passengers in advance. If mid-term outlooks show an active hurricane season, airlines can update contingency plans early for the regions most at risk.

Real-time and near-term tools like GRAF and terminal airspace convective risk (TrACR) work alongside mid-term forecasts. They provide hyper-local, short-range updates to support last-minute decisions on flight paths, airport operations, and crew planning. With high-resolution weather intelligence, flight planners can make quick adjustments that keep flights on time and avoid disruptions.

Enhancing flight schedules and airport operations

Weather delays and cancellations cost airlines millions each year.³ That’s why operational efficiency is so important. The Weather Company offers real-time and near-term tools like Maverick™ Dispatch, Pilotbrief®, and Weather Data APIs. These help airlines manage flight schedules and keep airport operations running smoothly. The tools provide live updates on turbulence, storms, and other weather risks, giving dispatchers and pilots the data they need to act fast.

Maverick Dispatch is a flight-tracking tool that gives airlines a clear view of short-term weather risks. It combines real-time meteorological data with flight operations to help dispatchers reroute flights, choose alternate airports, and avoid delays before they grow. The TrACR feature adds hyper-local convective weather forecasts to show what to expect along arrival and departure routes.

It also includes Global Surface Movement (GSM) – a form of advanced airport operations technology – that gives near-real-time visibility into airport surfaces. It tracks aircraft positions, taxiway conditions, and gate availability. By showing where slowdowns might happen, GSM helps airlines cut tarmac congestion, save fuel, and improve turnaround times.

GSM quickly visualizes ramp, taxiway, and runway conditions

Real-world application: How Breeze Airways navigated hurricane disruptions

During the 2024 hurricane season, Breeze Airways used The Weather Company’s aviation tools to manage two major storms that hit Florida. While many airlines faced extended delays, Breeze kept operations intact and returned to service faster.

Using real-time flight tracking and live weather data, the dispatch team monitored aircraft and made quick decisions. They rerouted flights, adjusted schedules, and kept crews and passengers safe. As soon as Tampa and Fort Myers airports reopened, Breeze resumed service and avoided the long delays other carriers faced.

The Breeze case study shows how advanced forecasting helps airlines manage seasonal weather changes. With mid-term outlooks and real-time tools, airlines can make faster decisions, protect passengers, and stay on schedule even during major storms.

Improving passenger safety and comfort

Beyond operational efficiency, weather intelligence is vital for passenger and crew safety. The Weather Company’s Total Turbulence Alerting system gives pilots live updates to adjust altitude and reduce in-flight instability. Tools like Maverick Dispatch and Pilotbrief provide real-time data, which helps dispatchers reroute flights to avoid bad weather.

Turbulence is a growing issue, made worse by a changing climate. With near-term forecasts from GRAF, airlines can reduce in-flight instability and keep passengers more comfortable.

The Weather Company also provides METARs and TAFs – short-range forecasts that give dispatchers the most up-to-date weather before departure. These tools allow dispatchers to monitor developing aviation weather conditions, which helps avoid last-minute delays and cancellations.

Access forecast conditions and see how the forecast has been changing over time

A smarter approach to seasonal travel

Seasonal travel brings a range of weather risks year round. Airlines that use a layered weather strategy – built on mid-term forecasts and powered by near-term and real-time tools – can increase resilience and reliability.

The Weather Company offers solutions with industry-leading accuracy that include 3- to 7-day outlooks, storm tables, and live systems like Maverick Dispatch. With detailed models and both near-term and real-time data, airlines can plan smarter, react faster, and keep operations running through all kinds of weather.

Weather forecasts shape critical decisions daily. From planning your morning commute to optimizing global supply chains — forecast accuracy isn’t just preferred, it’s essential.

But what does better accuracy actually mean for those who depend on it? Let’s look at the real-world impact across industries and why The Weather Company continues to earn recognition from business leaders for its proven accuracy¹, technological innovation, and scalable solutions.

Advertising: Turning weather science into marketing ROI

Consciously or subconsciously, weather influences every aspect and decision of people’s lives – how we feel, what we try, and what we buy. Even a 1 °C increase in temperature can boost consumer spending by 1.2%.²

And it adds up: The National Retail Federation estimates that weather affects about $1 trillion in global sales annually.³ When it comes to delivering a brand message in the right moment, to the right people, the precision and accuracy of weather-targeted advertising isn’t just a nice-to-have, it’s a must have.

In today’s cluttered ad environment, where every touchpoint counts, marketers can’t afford to waste budget or an opportunity to drive an action. Take it from Ryan Oliver, Head of Communications at EcoFlow — an emerging leader in portable power solutions: “The Weather Company’s credibility and accuracy helped us reach a highly engaged audience actively seeking solutions for weather-related outages, boosting awareness and interest in EcoFlow’s backup power solutions.”

Aviation: Better forecasts, safer flights

In aviation, forecast accuracy directly impacts safety, customer satisfaction, and profitability. Weather causes approximately 75% of all flight delays⁴, costing airlines an estimated $60 billion annually.⁵ Further, weather conditions are the source of more than 65% of injuries to passengers and crew due to turbulence.

With accurate, probabilistic forecasts, airlines can better anticipate disruptions before they happen — not just react to them. This leads to better, more efficient route planning, reduced fuel consumption, and happier passengers flying smoother skies. Take it firsthand from Nathan Polderman, Sr. Manager of Meteorology, United Airlines: “United Airlines’ operations are greatly enhanced from the accuracy of The Weather Company forecast data and the ability for their meteorologists — embedded in the United Network Operations Center — to quickly adjust and communicate nuances and uncertainties in the forecast. Precise and accurate weather forecasts are critical to United’s efforts to maintain safe and efficient operations and keep customers satisfied.”

Media: Building viewer trust

For broadcasters, forecast accuracy isn’t just about ratings — it’s the trust currency that makes viewers reach for their channel first. And in the highly competitive media landscape, trusted weather forecasts directly impact station credibility.

Consistent, accurate forecasts strengthen viewer loyalty and position the broadcast team as the authoritative weather source, whether nationally or locally. As Patrick Bigbie, Chief Meteorologist, WDAM-TV, puts it: “The Weather Company’s GRAF model is the first one I check each day when building my forecasts and presentations. I find it very reliable and trustworthy enough to share with my viewers.” Mark Nelsen, Chief Meteorologist at KPTV & KPDX Television, adds: “We’ve been using The Weather Company’s GRAF model for over five years now. Its accuracy is remarkable and I’ve learned not to second-guess it since it usually proves me wrong.”  GRAF, a proprietary global weather modeling system, is just one of the many forecasting technologies built and used at The Weather Company to drive the accuracy of our weather forecast portfolio.

Government & defense: When missions and lives are at stake

In defense operations, even minor deviations in weather forecasts can compromise asset deployment, technological capabilities, and personnel safety.

With weather intelligence that accurately predicts weather conditions on the ground and in the air, military personnel teams can better prepare for the operating conditions they’ll face in the field. This preparation allows for tactical adjustments that create strategic advantage. When adversaries rely on less accurate or incomplete information, your enhanced weather awareness becomes a decisive operational edge.

Not all forecasts are created equal

Many claim it, but only one forecaster can prove it: The Weather Company is the world’s most accurate forecaster.⁶ Delivering this level of accuracy doesn’t happen by chance. It requires a unique approach to weather forecasting that only The Weather Company has pioneered and continues to perfect.

Since our inception nearly five decades ago, we’ve combined human, meteorological expertise with proprietary, state-of-the-science technologies and AI to provide accurate forecasts and scalable solutions for people and businesses alike. And with that accuracy comes trust – trust that has earned us the distinction of being the most trusted weather provider and one of the top 15 most trusted brands among all adults in 2025.⁷

Solutions to thrive in the face of impactful weather

Accurate weather data helps instill confidence, drive decision-making, and propel the world forward. That’s why we’re committed to continuous innovation of current and future solutions, including:

• Weather Data APIs: We deliver real-time and historical weather data that provides high-resolution, continuously-updated, and hyper-local intelligence.
• Consumer experiences: Consumer experiences: We’re trusted by more than 330 million people each month across all digital properties, including weather.com and The Weather Channel app.⁸  The Weather Channel app stands as the #1 most downloaded weather app in the U.S, a daily habit for over 50 million people.⁹
• Enterprise solutions: Our solutions power decisions for 2,000+ enterprise customers across media (600+ broadcast stations), aviation (25,000+ flights per day), government, defense, agriculture, insurance, automotive, retail, CPG, pharma, energy, and beyond.

The best of both worlds: Human expertise + AI precision

We combine human meteorological expertise with advanced AI to create forecasting capabilities that neither could achieve alone:

• Human-guided, AI-powered approach: 100+ meteorologists collaborate with our AI systems through a “human over the loop” model, combining decades of expertise with cutting-edge technology to deliver fresh, precise, more accurate, and actionable forecasts.
• Scientific collaboration: Our ongoing work and dialogue with the broader scientific community includes NCAR, UCAR, and NOAA, accelerating our innovation while advancing capabilities for everyone.
• Technological rigor: We process 75+ billion terabytes of data daily across 100+ forecast models to create 25+ billion personalized, on-demand forecasts for 2.2 billion global locations. As part of that technology stack, our proprietary, high-precision weather modeling system, GRAF, provides hourly updates that can predict events as small as a thunderstorm virtually anywhere on the planet.

When weather shapes decisions, accuracy is the only option

For decisions that affect people and businesses everywhere, you need forecasts you can count on every time.

The question isn’t whether you can afford accurate weather intelligence, but whether you can afford to be without it. It’s your turn: Discover how our unmatched forecast accuracy can transform your business outcomes.

The quick service restaurant (QSR) market operates in a pressure cooker, constantly balancing customer demand, operational efficiency, and fluctuating costs. Now, throw in the uncertain impact of tariffs, which can impact ingredient prices, supply chain stability, and even consumer spending habits. In this volatile environment, QSRs need every advantage they can get.

Think about the ripple effects of tariffs and food prices. Increased costs for imported ingredients might require menu adjustments or price increases. This, in turn, could influence customer choices. Simultaneously, weather continues its relentless cycle, impacting everything from foot traffic, to ingredient availability, to delivery demand. Smart QSR operators are realizing that understanding the interplay between these economic pressures and weather patterns is the key to staying ahead.

The strategic advantage: Weather intelligence in a tariff-sensitive market

While you can’t control global trade policies, you can control how you leverage data to navigate the resulting challenges. And one of the most powerful, often overlooked, data sources is weather intelligence. Imagine this: Tariffs drive up the price of a key ingredient for your popular summer menu item. You need to pivot. Weather intelligence can help provide crucial insights:

• Demand forecasting for alternatives: If the cost of imported beef for burgers increases, you might consider promoting chicken or vegetarian options. Weather patterns can help predict which of these alternatives will be most popular in different regions and at different times. For example, a heatwave might drive demand for lighter, non-beef options. In fact, 42% of people say they buy lighter and healthier foods when summer arrives.²

• Optimizing promotions: To offset potential price sensitivity due to tariffs, targeted weather promotions become even more critical. Weather-driven offers can drive traffic during specific times. A “rainy day comfort food” promotion might entice customers even if overall spending is tighter due to economic concerns. This is especially relevant considering that 61% of people choose more convenient food options, like delivery or quick meals, during hot or humid weather.³

• Supply chain agility: Weather and supply chain factors can exacerbate disruptions, especially for temperature-sensitive goods. Granular weather forecasts can help anticipate potential delays and inform inventory management, ensuring you have the necessary ingredients on hand without overstocking (especially important when ingredient costs are fluctuating due to tariffs). For instance, knowing a major storm is approaching a key distribution hub allows for proactive adjustments to delivery schedules.

• Menu diversification based on local conditions: Tariff impacts might vary regionally. Weather intelligence can help identify regional preferences for different menu items. If a certain region is experiencing an unusually cold spring, promoting warmer, heartier options might be a smart strategy, regardless of broader economic trends. Remember, 33% of people say spring weather impacts when they order food for delivery.⁴

The Weather Company: Your navigator through economic and meteorological uncertainty

The Weather Company, the world’s most accurate forecaster⁵ provides QSRs with the sophisticated tools needed to not only understand weather’s impact but also to strategically respond to the challenges posed by a fluctuating economic landscape:

• Hyperlocal, predictive weather data: Get down-to-the-minute forecasts for each of your locations, enabling more informed adjustments to staffing and inventory in response to immediate weather conditions, which can amplify or dampen the effects of tariff-related price changes.

• Historical weather analytics paired with sales data: Analyze how past weather events and periods of economic change (like previous tariff implementations) impacted specific menu item sales. This dual-layered analysis provides deeper insights for future planning – perfect for streamlining QSR operations.

• Targeted marketing powered by weather: In a tariff-conscious market, highlighting value is key. Use weather conditions to promote family meal deals on stormy evenings or discounts on less expensive menu items during periods of economic uncertainty – boosting customer engagement in restaurants.

• Operational optimization for cost efficiency: Efficient delivery routes based on real-time weather can help save on fuel costs, a crucial factor when other operational expenses might be rising due to tariffs. Accurate staffing based on weather-driven demand prevents overspending on labor during slow periods.

Thriving in the face of change: QSR resilience powered by weather intelligence

The QSR industry has always been about adapting to customer needs and market conditions. In an era marked by both a changing climate and economic headwinds like tariffs, the ability to leverage data for informed decision-making is key. Weather intelligence from The Weather Company isn’t just about predicting rain; it’s about providing a strategic lens through which QSRs can better understand customer behavior, optimize operations, and ultimately, build resilience in the face of any challenge.

Ready to equip your QSR business with the intelligence to help navigate both meteorological and economic storms? Discover how The Weather Company can be your strategic advantage.

The aviation industry is bracing for a potential storm of escalating tariffs, and while increased costs are a concern, the real turbulence may lie elsewhere. According to Ravi Vanmali, VP of Aviation at The Weather Company, one of the most significant aviation supply chain challenges will likely be the growing fragility of the global aircraft parts network. As Ravi explains, “From our perspective, the most significant impact is in the intricate global supply chain of aircraft parts.”

Adding to these concerns is the possibility of retaliatory tariffs impacting the movement of aircraft themselves. The potential for the return of aircraft introduces significant uncertainty in airline fleet management and expansion. Ravi points out, “These uncertainties in aircraft movement only amplify the existing concerns around access to critical spare parts due to tariffs.”

The weather wildcard: Amplifying maintenance challenges in a tariff climate

This disruption in the parts supply chain takes on a new level of significance when coupled with the growing impact of weather on aviation due to more intense weather patterns. Consider this:

Severe weather and increased wear and tear: Severe weather, turbulence, and dust can accelerate wear and tear leading to increased maintenance. If replacement parts are delayed or unavailable due to tariffs and supply chain disruptions, the consequences can be significant.

Hard landings and mandatory inspections: Hard landings, which can be triggered by challenging weather conditions, require mandatory inspections and potential repairs. When access to parts is constrained, grounding an aircraft for extended periods becomes a far greater operational and financial risk.

Airlines at a crossroads: Integrating weather into strategic planning

According to Ravi, potential tariff impacts and erratic weather conditions will drive a significant shift in airline operations. “From what we’re seeing,” Vanmali notes, “operations teams will need to increasingly integrate detailed weather outlooks into the planning phase of flight operations.” He emphasizes that “this proactive consideration of weather risks will allow airlines to make more informed decisions about scheduling and routing,” ultimately bolstering their resilience in a challenging environment.

The importance of accurate weather intelligence

In this evolving landscape, the need for the most accurate and reliable weather information becomes paramount. This is where aviation solutions from The Weather Company, the world’s most accurate forecaster,² can play an even more critical role in operational resilience. Our recent research confirms the vital role of weather intelligence in airline operations. In fact, 100% of airline executives surveyed affirm its value to their business.³ They specifically cite using it for:

• Informing route planning
• Planning supply and fuel levels according to anticipated weather conditions
• Supporting disaster preparedness and response planning
• Enhancing customer engagement through personalized weather-related communications during travel disruptions

Meeting critical needs of modern airlines

This reliance on weather intelligence, already crucial, becomes even more pronounced in an era of tariff-related supply chain vulnerabilities. Airlines are seeking solutions that:

• Aggregate multiple data points into a single operational tool for use pre-flight and en route.
• Include a comprehensive range of aviation weather information, including wind, turbulence, visibility, icing, lightning, convection, precipitation, volcanic ash, jet stream shifts, NOTAMs, and Airspace Restrictions.
• Accurately predict weather patterns ahead of flight times.
• Offer filtering by weather type and precise location, with real-time updates.

The Weather Company’s aviation solutions can help meet these critical needs and navigate both weather and tariff-related challenges, including:

• Reliable and actionable weather insights: High-resolution forecasts offer the accuracy needed to help make informed decisions about routing and scheduling. These insights help to enhance flight safety and operational efficiency while minimizing the likelihood of encountering severe weather that could result in increased maintenance and costs.
• Long-range outlooks for strategic planning: Integrating longer-term weather outlooks into the planning phase allows airlines to proactively identify potential periods of heightened weather risk and adjust schedules accordingly. This helps improve overall safety and mitigates the chances of preventable repairs.
• Real-time alerts and monitoring: Our timely weather alerts enable quick flight and operational adjustments to reduce disruptions while maintaining safety.
• Historical weather data for risk assessment: Weather and maintenance data analysis helps identify high-risk routes and seasons, improving safety and fleet deployment.

Building resilience in a tariff-sensitive environment

Airlines need a new level of operational agility and foresight to handle tariffs, supply chain uncertainties, and weather risks. Advanced weather intelligence helps reduce repairs, ease maintenance amid parts shortages, and build operational resilience.

The Weather Company is here to provide the actionable weather insights you’ll need to navigate this new era. Together, we can help your business thrive in the face of evolving global challenges.

The power of a weather strategy

So, what exactly is a weather strategy? A weather strategy is a savvy, data-driven approach that harnesses the power of cutting-edge weather data science and AI to optimize business processes, personalize marketing efforts, and gain an enterprise advantage. It’s about transforming weather from a risk factor into a strategic ally. 

According to a recent research study of nearly 300 executives across the retail, CPG, pharmaceutical, insurance, and travel & tourism industries:

Future-proof your business with The Weather Company

As businesses look to the future, integrating weather intelligence into long-term planning is a must. At The Weather Company, we offer unparalleled forecasting capabilities and weather intelligence that enable businesses to thrive in the face of changing weather patterns. With over 40 years of expertise in weather data science, we’ve become the world’s most accurate forecaster,⁴ a distinction that sets us apart from other providers. Our commitment to innovation and accuracy has earned us the trust of consumers and businesses around the globe.⁵

Beyond accurate forecasts, we provide scalable, proven solutions for consumers and businesses alike. Businesses tapping into these weather insights will be better positioned to anticipate consumer needs and tailor their offerings.

• Our weather intelligence platform and AI provide the precision and scalability your business process optimization needs to stay ahead.
• Weather Targeting enables advertisers to deliver personalized, relevant messaging that resonates with their audience in real time across the digital ecosystem.
• Premium consumer experiences across The Weather Channel digital properties help marketers engage with consumers at scale in meaningful moments to help them live healthier, safer, smarter, and happier.

A robust weather strategy isn’t just a nice-to-have; it’s essential. Let’s work together to create a weather strategy that drives your business forward. 

Health and wellness marketers have no shortage of challenges. Staying relevant with health-conscious consumers. Navigating strict compliance regulations. Finding ways to stand out and connect with the right consumer in a stacked marketplace – to name a few.

The rewards are there, though, for brands who can break through. The $1.8 trillion global health and wellness market¹ only continues to grow. And many of those consumers are turning to the powerful influence of weather to make their health and wellness decisions. That’s one reason why we recently modernized and enhanced The Weather Channel app user experience as well as our AI-powered ad tech and back-end data modeling with an extra emphasis on health and well-being. Which brings health and wellness marketers a unique and relevant set of advertising solutions to fuel brand relevance and growth.

Unpacking the weather-wellness connection

The connection is clear: Habitually checking the weather informs more than how to dress for the elements. Recent research shows that weather inspires action to minimize illness, manage symptoms, and maximize time outside; offers a sense of control on quality of life; and guides purchases to maintain a healthy lifestyle. According to consumers in the study:

The go-to health and wellness marketing partner

Your customers realize weather’s impact, so meet them where they are. Trusted, accurate data, innovative AI in weather prediction, and brand-safe, contextually relevant content from The Weather Company, place your brand in the direct path of qualified audiences and their health decisions. Additionally, by understanding the effect of weather on consumer spending, we can better tailor our advertising strategies to influence purchasing decisions that are directly related to health and wellness.

Better accuracy, better engagement, better performance

A constant companion, weather influences daily habits and decisions, sunrise to sunset. But not all weather forecasts are equal. Or accurate. Not only are we the most accurate forecaster³ and one of America’s most trusted brands,⁴ The Weather Channel is the preferred weather source used by health-conscious consumers to manage health across all conditions.

Since launching new wellness features in The Weather Channel app, we’ve seen 3x higher clicks into our wellness forecast experiences.⁵ In fact, compared to the legacy app experience, we’re already seeing:

• 11% more stickiness⁵
• 10% more page views per visit⁵
• 8% increase in time spent per daily active user⁵

This preference for, and engagement with, our digital channels means more reach and a higher likelihood of campaign success. But beyond the lure of our new features, the instability and volatility of Mother Nature herself means more eyeballs, more often, on the forecast.

IQVIA-validated health audiences

IQVIA, a leader in healthcare intelligence, utilizes rich prescription data to provide insights into the types of visitors on digital platforms. Our new IQVIA partnership has validated that The Weather Channel’s platforms effectively reach qualified health audiences across over 60 health conditions. Notably, we connect with 47% of U.S. psoriasis patients, which over indexes the general population by 32%.⁶ This collaboration validates our ability to deliver health content to audiences most likely to be treating health conditions and wanting to learn about weather’s impact on their symptoms. 

Brand-safe sponsorships

Get your brand seen in the well-placed context of weather information and health resources through sponsorships on our digital properties.

Content sponsorships: With the latest enhancements to The Weather Channel app, we’ve re-imagined the experience to emphasize the weather-to-wellness connection. New editorial sponsorship opportunities help you align your brand with premium, health-related articles and video content created by award-winning journalists and verified by medical reviewers. Trusted advice and resources cover psoriasis, eczema, weight loss, type 2 diabetes, asthma, COPD, arthritis, stress management, aches and pains, and migraines.

Forecast sponsorships: Health-conscious consumers have access to a range of customized forecasts and tools designed for allergies, skin care, colds and flu, headaches and migraines, body aches, and respiratory health. These forecasts use weather data, AI, and insights to help predict how symptoms might change in the coming days and week.

We put weather into action to give your audience information and insights that help them ultimately live healthier, happier, safer, and smarter.

Anticipate consumer needs with actionable data signals

By using weather data to inform when and where consumers’ health will be impacted, health marketers can tap into unified, scaled, and predictive signals to help to find and connect with qualified audiences and influence health outcomes.

Weather Targeting

Deliver hyperlocal, targeted, personalized health ads by leveraging an intelligent mix of weather data and health data, including:

• OTC/prescription sales from IQVIA
• anonymized patient reports and aggregated insurance claims reports from Merative
• weather science to identify the optimal mix of environmental elements most likely to exacerbate health conditions at a ZIP code level

Audience Targeting

In healthcare marketing, privacy is paramount. Find and connect with your audience using demographic look-alikes with a propensity for specific conditions. These representative audience models are based on:

• behaviors and insights from The Weather Channel digital properties, including site interests and frequent locations viewed
• anonymized health claims data
• CDC and other third-party sources

Beyond the marketing department

Make weather your business. The Weather Company can help you improve strategies, operations, and profitability across the enterprise. Yes, the same company that uses meteorological expertise and technology to help keep millions of people safe and informed about the weather also helps thousands of businesses increase the bottom line.

Weather Data APIs

Integrate reliable weather data directly into your enterprise applications, business processes, or own custom models. Both weather data and insights are available via APIs with flexible integration services.

Competitive advantage is in the forecast

The influence of weather on daily health and wellness choices isn’t slowing down. Marketers need ways to stand out in a crowded, challenging market. Fortunately, as weather, data, and health continue to intersect, you can trust The Weather Company’s advertising solutions to help you create purposeful, relevant connections and better outcomes for both consumers and your business.